Assistant Manager - Performance Marketing (COR417)

📌 Core Information

🔹 Job Title: Assistant Manager - Performance Marketing (COR417)

🔹 Company: Qiddiya Investment Company

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing efforts through data-driven insights and performance optimization strategies
• Collaborating with the marketing team to develop, execute, and monitor effective performance marketing campaigns
• Analyzing campaign performance and providing insights for optimization to improve ROI
• Staying updated on industry trends and best practices in performance marketing and digital advertising

ASSUMPTION: This role requires a strong analytical mindset and innovative thinking to refine the company's approach to digital marketing and ensure initiatives resonate with the target audience.

📋 Key Responsibilities

✅ Support the development and execution of performance marketing strategies across various digital channels

✅ Analyze campaign performance, providing insights and recommendations for optimization to improve ROI

✅ Monitor key performance indicators (KPIs) and report on campaign performance to stakeholders

✅ Collaborate with the creative team to create compelling ad copy, visuals, and landing pages that drive conversions

✅ Conduct market research and competitive analysis to identify trends and opportunities for performance enhancement

✅ Manage PPC campaigns and budgets, ensuring effective allocation of resources

✅ Stay updated on industry trends and best practices in performance marketing and digital advertising

✅ Assist in the A/B testing of campaigns and landing pages to identify the most effective strategies

ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 4 - 5 years of experience in performance marketing or digital marketing

Required Skills:

• Strong understanding of digital marketing channels and tools, including PPC, SEO, and social media marketing
• Experience with analytics platforms (Google Analytics, SEMrush, etc.) to analyze and report on campaign performance
• Proven ability to manage multiple campaigns simultaneously while meeting deadlines
• Excellent analytical skills with a data-driven approach to decision-making
• Strong communication and collaboration skills to work effectively within a team
• Creative thinker with strong problem-solving skills

Preferred Skills:

• Fluency in Arabic

ASSUMPTION: While not explicitly stated, fluency in Arabic may be beneficial for this role due to the location and target audience.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Riyadh, Saudi Arabia, is typically between SAR 15,000 - 25,000 per month (USD 4,000 - 6,700) for candidates with 4-5 years of experience. However, the final offer may vary based on the candidate's qualifications and the company's discretion.

Benefits:

• Comprehensive benefits package

Working Hours: Full-time, typically 40 hours per week, with flexible hours based on project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Qiddiya Investment Company (QIC) is developing Qiddiya City, the capital of Entertainment, Sports, and Culture, as part of Saudi Arabia's Vision 2030.

Company Size: 501-1,000 employees. As a mid-sized company, QIC offers a blend of structured processes and opportunities for growth and innovation.

Founded: QIC was established in 2017, with a mission to create a world-class entertainment destination in Saudi Arabia.

Company Description:

• QIC aims to create a world-class destination, boosting the entertainment sector, quality of life, and tourism in Saudi Arabia
• The company focuses on the transformative power of play, harnessing its art, science, and potential for human development, social cohesion, and economic growth
• QIC develops integrated ecosystems that allow for play, live, stay, invest, or work, with play as a catalyst for learning, creativity, performance, connection, escapism, and personal growth

Company Specialties:

• Entertainment
• Racing
• Hospitality
• Retail
• Theme Park
• Nature
• Motorsports
• Hotel
• Culture
• Sports
• Wellness
• Food and Beverage
• Education
• and Job Training

Company Website: http://qiddiya.com

ASSUMPTION: QIC is a dynamic and growing company with a strong focus on entertainment and leisure, offering exciting opportunities for professionals in the field.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Assistant Manager - Performance Marketing will report directly to the Manager - Performance Marketing and work closely with other marketing team members.

Work Arrangement: On-site, with flexible hours based on project demands. The role may require occasional overtime or weekend work to meet campaign deadlines.

Growth Opportunities:

• Advancement to a Manager or Senior Manager role within the marketing department
• Expansion into other areas of marketing or related fields within QIC
• Opportunities to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: As QIC continues to grow and expand its offerings, there will be ample opportunities for professionals to grow their careers within the organization.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facilities designed to foster creativity and collaboration

Office Location(s): Al Nakheel, Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, offering a mix of traditional and modern attractions
• The city is known for its rich history, vibrant culture, and growing entertainment scene
• Riyadh's climate is hot and dry, with mild winters and extremely hot summers

Work Schedule: Full-time, typically 40 hours per week, with flexible hours based on project demands

ASSUMPTION: The work environment at QIC is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Campaign management experience and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with QIC's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of performance marketing and digital advertising trends in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work under pressure
• Research QIC and the entertainment industry in Saudi Arabia to show your enthusiasm and knowledge of the company and its mission

ATS Keywords: Performance Marketing, Digital Marketing, PPC, SEO, Campaign Management, Analytics, Marketing Strategy, ROI, KPIs, Creative Collaboration, A/B Testing, Data Analysis, Problem Solving, Communication, Resource Management, Trend Analysis

ASSUMPTION: The application process at QIC is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Adobe Creative Suite (Photoshop, Illustrator)
• Microsoft Office Suite (Excel, PowerPoint)
• Social media management platforms (Hootsuite, Buffer)
• PPC management platforms (Google Ads, Facebook Ads)

ASSUMPTION: The required tools and technologies for this role may evolve as QIC adopts new platforms and technologies to enhance its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Play: Harnessing the transformative power of play for human development, social cohesion, and economic growth
• Creativity: Fostering a culture of innovation and continuous learning
• Collaboration: Working together to achieve common goals and drive success
• Integrity: Upholding the highest ethical standards in all aspects of our work
• Excellence: Striving for excellence in everything we do and continuously improving our performance

Work Style:

• Dynamic and fast-paced, with a strong emphasis on collaboration and innovation
• Data-driven and results-oriented, with a focus on continuous improvement
• Flexible and adaptable, with the ability to work in a changing environment

Self-Assessment Questions:

• How do you embody the value of play in your approach to marketing and campaign development?
• Can you provide an example of a time when you collaborated with a creative team to develop compelling ad copy or visuals?
• How do you stay organized and manage multiple campaigns simultaneously while meeting deadlines?

ASSUMPTION: QIC values candidates who are passionate about play, creativity, collaboration, integrity, and excellence, and who can demonstrate these values in their work and personal lives.

⚠️ Potential Challenges

• The role may require occasional overtime or weekend work to meet campaign deadlines
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require candidates to work with tight deadlines and manage multiple campaigns simultaneously
• The company is growing rapidly, which may present challenges in terms of organizational structure and role definition

ASSUMPTION: While these challenges exist, QIC offers a dynamic and exciting work environment with ample opportunities for growth and professional development.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position is focused on driving marketing efforts through data-driven insights and performance optimization strategies within the entertainment industry
• Candidates with experience in the entertainment industry or a related field may have an advantage in this role
• This role offers opportunities for career growth and advancement within the marketing department and the broader organization

ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on the entertainment industry and QIC's unique mission set it apart from other opportunities in the market.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for the launch of a new theme park attraction
• Conducting market research and competitive analysis to identify trends and opportunities for performance enhancement in the Saudi Arabian entertainment market
• Managing PPC campaigns and budgets for multiple marketing channels, ensuring effective allocation of resources and maximizing ROI

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Assistant Manager - Performance Marketing may work on, but the specific projects and campaigns will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the broader organization?
• How does QIC approach data-driven decision-making and continuous improvement in its marketing efforts?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
• How does QIC support the professional development and growth of its employees, particularly within the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at QIC, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing department's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work under pressure
• Research QIC and the entertainment industry in Saudi Arabia to show your enthusiasm and knowledge of the company and its mission
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.