📌 Core Information
🔹 Job Title: Assistant Manager, PR & Influencer - EU
🔹 Company: Sol de Janeiro
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Hybrid (1-3 days per week in Paris office)
🔹 Category: Retail Health and Personal Care Products
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing PR and influencer strategy for Sol de Janeiro in EU (except DACH, PL, NL)
- Collaborating with local PR agencies and event teams
- Developing and executing influencer campaigns and PR events
- Monitoring campaign performance and providing regular reports
- Analyzing trends and competition in the beauty industry
ASSUMPTION: This role requires a strong understanding of the European beauty market and experience in managing influencer campaigns and PR events.
📋 Key Responsibilities
✅ Develop and execute organic and paid influencer campaigns in collaboration with local PR agencies
✅ Customize international influencer briefs and initiate influencer casting
✅ Monitor campaign performance against established KPIs and compile comprehensive reports
✅ Coordinate event production and execution management
✅ Develop PR and influencer event strategy in collaboration with the EU Marketing Manager
✅ Monitor the competitive landscape and analyze emerging trends in digital platforms
✅ Create and maintain detailed reports on PR and influencer activities
✅ Assist in budget planning and management
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Master's degree in Business, Management, or Marketing
Experience: Minimum 3+ years in PR and influencer marketing, preferably in retail or cosmetics
Required Skills:
- Proven track record of managing successful influencer campaigns and PR events
- Strong understanding of current social media platforms, trends, and analytics
- Excellent written and spoken communication skills
- Ability to work collaboratively in a fast-paced, dynamic environment
- Fluency in English
Preferred Skills:
- Experience working in a multi-cultural environment
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in the beauty industry and a strong understanding of European markets will be preferred.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level PR and influencer manager in Paris)
Benefits:
- Competitive salary and bonus program
- Flexible hybrid work environment
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Health and Personal Care Products
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration.
- Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015.
- The brand’s award-winning collection of body care, fragrance, and hair care is known for luscious textures, clinically proven formulations, and transportive fragrances.
Company Specialties:
- Body care
- Fragrance
- Hair care
Company Website: Sol de Janeiro
ASSUMPTION: Sol de Janeiro is a global beauty brand with a strong focus on self-care and celebration of individuality.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the EU Marketing Manager
Work Arrangement: Hybrid (1-3 days per week in the Paris office)
Growth Opportunities:
- Potential to grow into a senior role as the company expands in Europe
- Opportunities to work on international campaigns and events
- possibility to gain experience in a fast-growing, award-winning global beauty brand
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in PR and influencer marketing.
🌍 Location & Work Environment
Office Type: Hybrid (1-3 days per week in the Paris office)
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France, with a population of over 2 million people.
- The city is known for its fashion, art, culture, and cuisine, and is a major hub for the beauty industry.
- Paris is served by two international airports and has an extensive public transportation system.
Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: Paris offers a vibrant and dynamic work environment for professionals in the beauty industry.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the EU Marketing Manager
- Final interview with the Global Marketing Director
Key Assessment Areas:
- PR and influencer marketing experience
- Campaign strategy and execution
- Event management skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer campaigns and PR events you've managed
- Research Sol de Janeiro's brand and values to demonstrate your fit for the company culture
- Prepare questions to ask the interviewer about the role and the company
ATS Keywords: PR, influencer marketing, campaign strategy, event management, analytics, beauty industry, hybrid work, Paris
ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- PR and influencer marketing software (e.g., Brand24, Traackr, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Data analysis tools (e.g., Google Analytics, Excel, etc.)
ASSUMPTION: Familiarity with relevant PR and influencer marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Celebration of individuality and self-love
- Collaboration and teamwork
- Creativity and innovation
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and inclusive
Self-Assessment Questions:
- Do you embrace and celebrate individuality and self-love?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with Sol de Janeiro's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and events simultaneously
- Working with remote teams and agencies across Europe
- Keeping up with the fast-paced beauty industry and emerging trends
- Balancing work-life integration in a hybrid work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work independently and collaboratively.
📈 Similar Roles Comparison
- This role is similar to a PR and Influencer Manager or Specialist, but with a focus on the European market and a hybrid work arrangement.
- Compared to other mid-level PR and influencer marketing roles, this position offers a unique opportunity to work for a global beauty brand with a strong focus on self-care and celebration of individuality.
- Career progression in this role could lead to senior-level positions in PR and influencer marketing or management within the company.
ASSUMPTION: This role offers a unique opportunity to gain experience in the beauty industry and work for a global brand with a strong focus on self-care and celebration of individuality.
📝 Sample Projects
- Managing a successful influencer campaign for a product launch, resulting in a 30% increase in sales
- Planning and executing a PR event for a beauty industry conference, with a 20% increase in brand awareness
- Analyzing competitor trends and developing a strategic plan to differentiate a brand in the market
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PR and influencer marketing team in the EU?
- How does this role fit into the overall marketing strategy for Sol de Janeiro in the EU?
- What opportunities are there for professional growth and development within the company?
- How does Sol de Janeiro support work-life integration for its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sol de Janeiro careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer campaigns and PR events you've managed
- Research Sol de Janeiro's brand and values to demonstrate your fit for the company culture
- Prepare questions to ask the interviewer about the role and the company
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
