📌 Core Information
🔹 Job Title: Assistant Manager, Product Marketing
🔹 Company: Prudential plc
🔹 Location: Hong Kong, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product launches and maintenance projects by creating high-quality, customer-centric marketing materials.
- Implementing promotional campaigns and coordinating with internal teams for effective delivery to customers and partners.
- Ensuring customer-centric communications and working closely with external agencies to develop impactful materials.
- Preparing professional PowerPoint presentations for internal and external use.
- Supporting team budget management.
ASSUMPTION: This role requires a balance of creativity, project management, and customer focus. It involves tight deadlines and managing multiple priorities.
📋 Key Responsibilities
✅ Participate in product launch/revamp/maintenance projects by producing high-quality, customer-centric product brochures, leaflets, videos, sales tools, and website content for the HK and Macau regions, as well as for the bank channel.
✅ Implement promotional campaigns with good quality under tight timelines. Liaise and coordinate with internal teams to ensure campaigns are properly delivered to customers, agents, and bank partners.
✅ Commit to customer-centric communications to drive simplicity and clarity in all customer-facing marketing materials. Work closely with external creative agencies/suppliers to develop impactful and professional materials with customer-friendly design and layout.
✅ Prepare professional and eye-catching PowerPoint presentations for internal/external use regularly.
✅ Support team budget management.
ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree holder, preferably majoring in Marketing, Communications, or Business
Experience: Minimum 4 years of related experience
Required Skills:
- Proven experience in developing promotional materials, product brochures, and sales tools, as well as coordinating product launch campaigns
- Good command of written and spoken English & Chinese
- Strong ability to manage multiple priorities and work independently under tight timelines in a fast-paced business environment
- Strong ability to understand customers’ needs and translate technical product information into customer-friendly language
- Detail-oriented and with a can-do spirit, willing to take initiative and learn new skills
- Familiar with AI tools for desktop research and content creation
- Strong interpersonal/negotiation skills
- Proficient in PC applications, including MS Word, Excel, PowerPoint, and Chinese word processing
Preferred Skills:
- Experience working with external creative agencies
- Knowledge of the insurance industry
ASSUMPTION: Candidates should have a strong background in marketing communications and a proven track record in developing high-quality promotional materials.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - HKD 800,000 per annum (Based on industry standards for a mid-level marketing role in Hong Kong)
Benefits:
- Medical and dental insurance
- Life and disability insurance
- Retirement benefits
- Employee assistance program
- Learning and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Hong Kong. Benefits are typical for a large corporation in the region.
📌 Applicant Insights
🔍 Company Context
Industry: Prudential plc is a leading global financial services group, providing insurance and asset management products and services to over 20 million customers worldwide.
Company Size: Prudential plc has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Prudential plc was founded in 1848 and has a long history of providing financial security to people around the world.
Company Description:
- Prudential has been providing familiar, trusted financial security to people for over 175 years.
- The company is headquartered in Hong Kong and has dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.
- Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa, with access to over 4 billion people in both these regions.
Company Specialties:
- Insurance and asset management
- Life and health insurance
- Pension and retirement planning
- Investment and wealth management
Company Website: https://www.prudentialplc.com/
ASSUMPTION: Prudential plc is a well-established and reputable company in the financial services industry, offering a range of products and services to customers worldwide.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Product Marketing and may have supervisory responsibilities for junior team members.
Work Arrangement: This role is on-site, with occasional flexibility for remote work during project demands.
Growth Opportunities:
- Potential career progression to senior management roles within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Learning and development opportunities to enhance skills and knowledge in marketing and related fields
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in Central, Hong Kong
Office Location(s): One International Finance Centre, 1 Harbour View Street, Central, Hong Kong
Geographic Context:
- Hong Kong is a vibrant, multicultural city with a strong financial services industry
- The office is located in the heart of Central, Hong Kong's main business district
- The office is easily accessible by public transportation and offers amenities such as restaurants, shops, and parks nearby
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- In-person interview with the hiring manager and/or team members
- Final interview with senior management
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities
- Candidates' relevant experience and skills
- Candidates' cultural fit with the company and team
- Candidates' problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create high-quality, customer-centric marketing materials
- Research Prudential plc and the insurance industry to show your understanding of the business and its products
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest in the position
ATS Keywords: Product Marketing, Marketing Communications, Promotional Materials, Product Brochures, Sales Tools, Customer-Centric, AI Tools, PC Applications, MS Word, Excel, PowerPoint, Chinese Word Processing
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Chinese word processing software (e.g., WPS Office, Kingsoft Office)
- AI tools for desktop research and content creation (e.g., Grammarly, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and have experience with AI tools for desktop research and content creation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering high-quality results
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong customer focus and the ability to translate technical product information into customer-friendly language?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have strong interpersonal and negotiation skills, with the ability to work effectively with internal teams and external agencies?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable working environment.
⚠️ Potential Challenges
- Managing multiple priorities and tight deadlines in a fast-paced environment
- Working with external creative agencies and coordinating with internal teams
- Ensuring customer-centric communications and maintaining high-quality standards
- Adapting to changes in the market and product offerings
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- This role is similar to other mid-level marketing roles in the financial services industry, with a focus on product marketing and promotional campaigns
- However, this role may have more responsibility for coordinating with internal teams and external agencies, as well as managing project budgets
- Career progression may involve moving into senior management roles within the marketing department or related fields
ASSUMPTION: Candidates should research similar roles in the industry to understand the competitive landscape and expectations for career progression.
📝 Sample Projects
- Developing a customer-centric product brochure for a new life insurance product launch
- Coordinating a promotional campaign with internal teams and external agencies to drive customer engagement and sales
- Creating a PowerPoint presentation to communicate product updates and features to internal stakeholders
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role expected to manage their time and priorities?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company, as well as assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create high-quality, customer-centric marketing materials
- Research Prudential plc and the insurance industry to show your understanding of the business and its products
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest in the position
- Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
