📌 Core Information
🔹 Job Title: Assistant Manager / Sr. Executive - Performance Marketing
🔹 Company: ixigo
🔹 Location: Gurugram, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing campaigns across various digital channels for user acquisition
- Tracking and optimizing performance KPIs to maximize ROI
- Identifying new marketing channels and product opportunities for growth
- Collaborating with cross-functional teams in a dynamic startup environment
ASSUMPTION: This role requires a strong understanding of digital marketing channels, user behavior, and a creative, analytical mindset to drive user acquisition and growth.
📋 Key Responsibilities
✅ Manage campaigns across Google, Facebook, Apple Search Ads, Bing, Twitter, Snapchat, etc. to ensure high-quality user acquisition
✅ Track and report on performance KPIs across all acquisition channels to optimize ROI
✅ Leverage market research and audience insights to segment, target, and reach potential customers
✅ Identify new and efficient marketing channels for driving faster adoption
✅ Identify product and content opportunities for creating viral growth
✅ Cull out ineffective strategies and optimize campaigns
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and hands-on execution.
🎯 Required Qualifications
Education: B.Tech/B.E. from a Tier 1 college. MBA is a plus.
Experience: 2 - 4 years of prior experience in driving acquisition across digital channels for internet and mobile products.
Required Skills:
- Strong understanding of mobile apps and user behavior on smartphones/internet
- Hands-on experience with channels like Google, Facebook/Instagram, Snapchat, Twitter, Bing, Apple Search Ads, Quora, etc.
- Awesome communication and copywriting skills
- Creativity, intuition, analytical, and UX skills akin to product managers
- Deep understanding of Search Engine Marketing, Social Media, and Content Marketing
- Obsession with measurement and analytics. Prior experience with A/B testing tools, Google Analytics, Adjust, Firebase, etc. is a plus.
- Ability to use photoshop or basic image editing tools is another plus.
- A quidnunc when it comes to news about tech/mar-tech/apps/startups.
- An eye for detail along with high benchmarks for quality.
- Great people skills!
- Able to fit in well within an informal startup environment and to provide hands-on management.
- High energy level and untiring commitment to drive oneself & the team towards goals.
Preferred Skills:
- Prior experience in startups and in launching and growing internet and mobile products from zero to millions of users is a big plus.
ASSUMPTION: Given the role's focus on digital marketing and user acquisition, candidates with relevant experience and a strong understanding of digital channels are most likely to succeed.
💰 Compensation & Benefits
Salary Range: INR 12-18 LPA (Estimated, based on experience level and industry standards)
Benefits:
- Health insurance
- Performance bonuses
- Learning and development opportunities
- Flexible work hours
Working Hours: 40 hours per week, with flexible timing
ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for similar roles in India. Actual compensation may vary based on individual performance and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: ixigo operates in the competitive online travel industry, focusing on empowering Indian travelers with AI-driven innovations.
Company Size: With 201-500 employees, ixigo offers a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: ixigo was launched in 2007 by Aloke Bajpai & Rajnish Kumar.
Company Description:
- ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
- The company leverages artificial intelligence, machine learning, and data science-led innovations on its OTA platforms, including websites and mobile applications.
- ixigo acquired ConfirmTkt and AbhiBus in 2021, expanding its services and user base.
Company Specialties:
- Online travel
- Travel information
- Domestic & International Air Tickets
- Domestic & International Hotel Bookings
- Bus tickets across India
- Train tickets across India
- AI Trip Planner
Company Website: ixigo.com
ASSUMPTION: ixigo's focus on AI-driven innovations and user-centric approach sets it apart in the competitive online travel industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing and user acquisition.
Reporting Structure: The role reports directly to the Head of Marketing or a similar position.
Work Arrangement: This is an on-site role with flexible work hours.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its user base and services.
- Opportunities to work on diverse projects and campaigns, driving user acquisition and growth.
- Chance to learn and apply AI-driven strategies in marketing and user acquisition.
ASSUMPTION: Given ixigo's focus on growth and innovation, this role offers ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: ixigo's headquarters is located in Gurugram, with a modern, collaborative work environment.
Office Location(s): 2nd floor, Veritas Building, Behind Ibis Hotel, Sector 53, Golf Course Road, Gurgaon, Haryana 122002, IN
Geographic Context:
- Gurugram is a major IT hub and a significant part of the National Capital Region of India.
- The office is located in a bustling area with easy access to public transportation, shopping, and dining options.
- The region experiences a humid subtropical climate, with hot summers and mild winters.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours based on project requirements.
ASSUMPTION: The office environment at ixigo is dynamic and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., data analysis, campaign planning)
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise
- Campaign management skills
- Analytical and problem-solving abilities
- Creativity and innovation
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant experience and achievements in digital marketing and user acquisition.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company.
- Prepare for the technical assessment by brushing up on your data analysis and campaign planning skills.
- Research ixigo's products, services, and market position to demonstrate your understanding of the company and industry.
ATS Keywords: Digital Marketing, User Acquisition, Campaign Management, Performance Marketing, Google, Facebook, Apple Search Ads, Bing, Twitter, Snapchat, A/B Testing, Google Analytics, Startup Experience
ASSUMPTION: The interview process at ixigo is designed to assess candidates' technical skills, cultural fit, and potential to contribute to the company's growth and success.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Apple Search Ads
- Bing Ads
- Twitter Ads
- Snapchat Ads
- Google Analytics
- Adjust
- Firebase
- Photoshop or basic image editing tools
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Accountability and ownership
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision making
- Continuous learning and improvement
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and can you manage multiple projects simultaneously?
- Are you comfortable working in a collaborative, cross-functional team, and can you effectively communicate and coordinate with team members?
- Do you have a strong customer focus, and can you empathize with user needs and preferences to drive growth and engagement?
ASSUMPTION: Candidates who align with ixigo's values and work style are more likely to succeed and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and innovations in digital marketing and user acquisition, demanding continuous learning and adaptation.
- Working in a competitive and dynamic market, requiring a strong understanding of user behavior and market trends.
- Adapting to a fast-paced startup environment, with shifting priorities and tight deadlines.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a results-oriented mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on user acquisition and growth, with a strong emphasis on digital channels and performance metrics.
- Compared to other performance marketing roles, this position offers the opportunity to work in a dynamic startup environment, with a focus on AI-driven innovations and user-centric strategies.
- Career progression in this role may involve moving into leadership positions, such as Marketing Manager or Director, as the company continues to grow and expand its user base.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on digital marketing, user acquisition, and AI-driven strategies.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive user acquisition and engagement.
- Analyzing user data to identify trends and opportunities for improving campaign performance and user experience.
- Collaborating with the product team to identify and implement product changes that drive viral growth and user retention.
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role, highlighting the importance of both creative and analytical skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's overall growth and expansion strategy?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company, helping to assess cultural fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and user acquisition.
- Prepare for the technical assessment by brushing up on your data analysis and campaign planning skills.
- Research ixigo's products, services, and market position to demonstrate your understanding of the company and industry.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
