📌 Core Information
🔹 Job Title: Assistant Manager / Sr. Executive - Performance Marketing
🔹 Company: ixigo
🔹 Location: Gurugram, India
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing campaigns across various digital marketing channels for high-quality user acquisition
- Tracking and reporting on performance KPIs to optimize ROI
- Identifying new marketing channels and product/content opportunities for growth
- Working in a fast-paced, startup environment with a strong focus on creativity, intuition, and analytics
ASSUMPTION: This role requires a well-rounded digital marketer with a strong understanding of various channels, user behavior, and a knack for problem-solving. Experience in a startup environment is beneficial.
📋 Key Responsibilities
✅ Manage campaigns across Google, Facebook, Apple Search Ads, Bing, Twitter, Snapchat, etc. to ensure high-quality user acquisition
✅ Track and report on performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between all CPA-based activities
✅ Leverage market research and audience insights to think creatively about segmenting, targeting, and reaching potential customers with the appropriate channels and messages, and ensure creative validation through testing
✅ Identify new and efficient marketing channels for driving faster adoption
✅ Identify product and content opportunities for creating viral growth
✅ Cull out strategies and campaigns that aren't working
ASSUMPTION: This role requires a hands-on approach to managing campaigns, tracking performance, and continuously optimizing strategies.
🎯 Required Qualifications
Education: B.Tech/B.E. from a Tier 1 college. MBA is a plus.
Experience: 2 - 4 years of prior experience in driving acquisition across digital channels for internet and mobile products.
Required Skills:
- Strong understanding of mobile apps and user behavior on smartphones/internet
- Hands-on experience with channels like Google, Facebook/Instagram, Snapchat, Twitter, Bing, Apple Search Ads, Quora, etc.
- Awesome communication and copywriting skills
- Creativity, intuition, analytical, and UX skills akin to product managers
- Deep understanding of Search Engine Marketing, Social Media, and Content Marketing
- Obsession with measurement and analytics. Prior experience with A/B testing tools, Google Analytics, Adjust, Firebase, etc. is a big plus.
- Ability to use photoshop or basic image editing tools is another big plus.
- Great people skills and high energy level
Preferred Skills:
- Prior experience in startups and in launching and growing internet and mobile products from zero to millions of users
ASSUMPTION: Candidates with a strong background in digital marketing, a proven track record in user acquisition, and experience in a startup environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in digital marketing roles in Gurugram)
Benefits:
- Health insurance
- Performance-based bonuses
- Opportunities for professional growth and development
Working Hours: Monday to Friday, 9:30 AM to 6:30 PM (with a 1-hour lunch break). Flexible hours may be available based on team needs and performance.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Gurugram. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: ixigo operates in the online travel industry, focusing on empowering Indian travelers with AI-driven technology for planning, booking, and managing trips across various modes of transportation and accommodations.
Company Size: ixigo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ixigo was launched in 2007 by Aloke Bajpai and Rajnish Kumar, with a mission to leverage artificial intelligence and machine learning to assist travelers in making smarter travel decisions.
Company Description:
- ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
- The company uses artificial intelligence, machine learning, and data science-led innovations on its OTA platforms, including websites and mobile applications.
- ixigo acquired ConfirmTkt and AbhiBus in 2021, expanding its services and user base.
Company Specialties:
- Online travel
- Travel information
- Domestic & International Air Tickets
- Domestic & International Hotel Bookings
- Bus tickets across India
- Train tickets across India
- AI Trip Planner
Company Website: www.ixigo.com
ASSUMPTION: ixigo's focus on technology and AI-driven solutions sets it apart in the online travel industry, providing opportunities for innovative problem-solving and growth.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth and leadership within the marketing team.
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the marketing department.
Work Arrangement: On-site, full-time position with the possibility of flexible hours based on team needs and performance.
Growth Opportunities:
- Potential career progression to senior marketing roles, such as Marketing Manager or Director of Marketing
- Opportunities to lead and mentor junior team members
- Chances to work on diverse projects and campaigns, expanding skills and expertise
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: ixigo's headquarters in Gurugram features a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 2nd floor, Veritas Building, Behind Ibis Hotel, Sector 53, Golf Course Road, Gurgaon, Haryana 122002, IN
Geographic Context:
- Gurugram is a major IT hub and a significant contributor to India's growing economy
- The city offers a vibrant mix of urban and suburban living, with numerous amenities and recreational opportunities
- Gurugram is well-connected by road, rail, and air, making it easily accessible from other major cities in India
Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM (with a 1-hour lunch break). Flexible hours may be available based on team needs and performance.
ASSUMPTION: Gurugram's thriving IT industry and vibrant culture provide an ideal environment for professionals seeking growth and development opportunities in the digital marketing field.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the marketing team to assess digital marketing skills and knowledge
- Final round interview with the hiring manager or a senior member of the marketing team
Key Assessment Areas:
- Digital marketing skills and expertise
- Understanding of user behavior and market trends
- Problem-solving and analytical skills
- Creativity and innovation
- Communication and interpersonal skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on user acquisition and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Digital Marketing, User Acquisition, Google Ads, Facebook Ads, Apple Search Ads, Bing Ads, Social Media Marketing, Content Marketing, Analytics, A/B Testing, Communication, Copywriting, Creativity, Problem Solving, Mobile Apps, User Behavior
ASSUMPTION: ixigo's recruitment process is designed to assess candidates' technical skills, creativity, and cultural fit, with a focus on finding the best fit for the company's dynamic and innovative work environment.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Apple Search Ads
- Bing Ads
- Twitter Ads
- Snapchat Ads
- Adjust (mobile app tracking)
- Firebase (app analytics and marketing)
- Google Analytics
- Photoshop or other image editing tools
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management, tracking, and optimization.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you stay updated with the latest trends and developments in digital marketing?
- Can you describe a time when you identified a new marketing channel or opportunity for growth in a previous role?
- How do you approach A/B testing and optimization in your marketing campaigns?
ASSUMPTION: ixigo values candidates who are passionate about innovation, customer-centricity, and collaboration, with a strong work ethic and a commitment to driving results.
⚠️ Potential Challenges
- Managing multiple campaigns across various channels simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Working in a startup environment with limited resources and tight deadlines
- Adapting to a dynamic work environment with frequent changes and priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role focuses more on user acquisition and campaign management than brand marketing or strategy development
- Compared to other digital marketing roles, this position requires a strong understanding of various channels and a hands-on approach to campaign management
- Career progression in this role may lead to senior marketing positions, such as Marketing Manager or Director of Marketing
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth, setting it apart from other digital marketing positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel user acquisition campaign to drive app installs and registrations
- Conducting A/B testing on ad creatives and targeting strategies to optimize campaign performance
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
ASSUMPTION: These projects demonstrate the hands-on, data-driven, and creative approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does ixigo support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does ixigo foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: These questions help assess the company's marketing strategy, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on user acquisition and campaign management
- Prepare for interviews by researching ixigo's products, services, and marketing strategies, as well as the latest trends and developments in digital marketing
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
