市场传媒副经理/主任 Assistant Marcom Manager /Executive

🔹 Job Title: 市场传媒副经理/主任 (Assistant Marcom Manager /Executive) 🔹 Company: IHG Career 🔹 Location: 中国 🔹 Job Type: 全职 🔹 Category: 酒店/旅馆/度假 🔹 Date Posted: 2025-05-15 🔹 Experience Level: 中级 🔹 Remote Status: 现场 🚀 Job Overview Key aspects of this role include: 1. Financial Management: Prepare and manage the department’s Marketing budget, assist GM in preparing annual budget, monitor revenue targets, and control marketing costs. 2. Event Planning: Execute and manage hotel events, including budgeting, guest list, agenda, media participation, photography/video, and gifts. 3. Media Relations: Develop media contacts, plan press conferences, and manage hotel's liaison with media to promote good publicity, drive hotel awareness, and counteract bad publicity. 4. Marketing Strategy: Develop and execute an annual marketing plan for all hotel events, public and media relations, loyalty and channel marketing, and other marketing activities. 5. Team Leadership: Manage and motivate a team, and contribute to the hotel's executive committee responsibilities. ASSUMPTION: This role requires a strong understanding of marketing strategies, budget management, and event planning. The ideal candidate will have experience in a similar role within the hospitality industry. 📋 Key Responsibilities ✅ Financial Returns - Prepare and manage the department’s Marketing budget as part of Business Planning. - Assist GM in preparing all Marketing sections of the Sales & Marketing department annual budget. - Assist GM in monitoring Marketing revenue targets and controlling Marketing costs to ensure performance against budget. ✅ Guest Experience - Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing, and other marketing activities. - Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity. ✅ PEOPLE - Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion. - Jointhe hotel Executive Committee and contribute to its responsibilities. - Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media according to IHG Marketing Communications standard operating procedures. RESPONSIBLE BUSINESS - Develop hotel and marketing collaterals according to Brand standards for promotions. - Manage IHG Hotel Content Manager system to update text and images that optimize the content quality and best represent the Brand standards. - Manage hotel social media system and processes to support tactical campaigns, engage hotel guests, and build hotel client database. - Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets. - Monitor awareness of competitor activities and use information when developing strategies. ACCOUNTABILITY - Human Resource Responsibilities (for incumbents with direct subordinates): - Support General Manager and Director of Human Resources to maximize Sales and Marketing staff resources. - Assist in planning for future staffing needs. - Assist in recruiting in line with company guidelines. - Prepare detailed induction program for new staff. - Implement department standards and procedures. - Ensure training needs for Marketing and Public Relations staff are met. - Provide input for probation and performance appraisal discussions in line with company guidelines. - Coach, counsel, and discipline staff by providing constructive feedback to enhance performance. - Regularly communicate with staff to maintain good relations. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Mass Communications, Media, or related field. Experience: - At least 5 years of Marketing, Public Relations, or relevant work experience. Required Skills: - Demonstrated ability to interact with and present to customers, employees, and third parties that reflects highly on the hotel, owning company, the Brand, and IHG. - Proven ability to lead, manage, and motivate a team. - Ability to manage projects with different financial budgets and performance objectives. - Strong time-management skills and ability to multi-task. - Strong writing skills in Chinese and English. - Proficient in the use of all Microsoft Office software. - Proven ability to work with external vendors to deliver objectives. Preferred Skills: - Familiarity with the hospitality industry and IHG's brand standards. - Proficiency in additional languages. ASSUMPTION: Candidates should have a strong background in marketing, public relations, and team leadership. Experience in the hospitality industry is a plus. 💰 Compensation & Benefits Salary Range: Competitive salary package based on experience and industry standards for a similar role in China. Benefits: - Comprehensive health insurance and retirement plans. - Generous vacation and leave policies. - Employee discounts on hotel stays and other perks. - Opportunities for professional development and career growth within IHG. Working Hours: Full-time position with standard working hours, including evenings and weekends as needed. ASSUMPTION: The salary range is estimated based on industry standards for a similar role in China. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Hospitality Company Size: 10,001+ employees Founded: 2003 Company Description: IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties. Company Specialties: - Hotels - Resorts - Hospitality - and Food & Beverage Company Website: http://www.ihgplc.com ASSUMPTION: IHG Hotels & Resorts is a large, global hospitality company with a strong brand presence and a wide range of hotel offerings. Working for IHG provides opportunities for career growth and exposure to diverse markets. 📊 Role Analysis Career Level: Mid-level management Reporting Structure: Reports directly to the General Manager of the hotel. Work Arrangement: On-site, full-time position with standard working hours and on-call responsibilities. Growth Opportunities: - Potential to advance to a Marcom Manager or similar role within IHG. - Opportunities to gain experience in different hotel brands and markets. - Access to professional development and training programs. ASSUMPTION: This role offers a clear path for career progression within IHG. Candidates should be eager to take on new challenges and grow within the company. 🌍 Location & Work Environment Office Type: On-site, hotel-based office Office Location(s): The hotel's physical location in China. Geographic Context: - The hotel is located in a major city in China. - The area has a mix of residential and commercial developments. - The hotel is conveniently located near public transportation and local attractions. Work Schedule: Standard hotel operating hours, including evenings and weekends as needed. ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on providing excellent guest experiences. The ideal candidate will thrive in a busy, customer-facing role. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening. 3. On-site or virtual interview with the General Manager and/or Human Resources. 4. Final round interview with senior leadership. 5. Background check and offer. Key Assessment Areas: - Marketing and public relations skills. - Leadership and team management abilities. - Problem-solving and decision-making capabilities. - Cultural fit and alignment with IHG's values. Application Tips: - Tailor your resume and cover letter to highlight relevant marketing, public relations, and leadership experience. - Prepare examples of successful marketing campaigns and events you've managed. - Be ready to discuss your experience with budget management and team leadership. - Research IHG's brand and company culture to demonstrate your fit for the role. ATS Keywords: Marketing strategy, event planning, budget management, team leadership, media relations, hospitality industry, IHG brand standards, Chinese/English bilingual. ASSUMPTION: The interview process is designed to assess the candidate's marketing and leadership skills, as well as their cultural fit with IHG. Candidates should be prepared to discuss their relevant experience and provide examples of their accomplishments. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Social media platforms (WeChat, Weibo, etc.) - IHG's proprietary HCM system for content management - IHG's standard operating procedures for marketing communications ASSUMPTION: The ideal candidate will be proficient in using Microsoft Office Suite and social media platforms. Familiarity with IHG's proprietary systems is a plus. 👔 Cultural Fit Considerations Company Values: - Putting the guest first. - Committing to sustainability. - Acting with integrity. - Leading with care. - Embracing change. - Adding value for owners. Work Style: - Collaborative and team-oriented. - Results-driven and focused on delivering results. - Adaptable and open to change. - Committed to continuous learning and improvement. - Able to work effectively in a fast-paced, dynamic environment. Self-Assessment Questions: 1. How do you align your personal values with IHG's company values? 2. How do you handle working in a fast-paced, dynamic environment? 3. How do you approach continuous learning and improvement in your role? ASSUMPTION: Candidates should be able to demonstrate their alignment with IHG's company values and work style. They should also be able to provide specific examples of how they have handled challenges and embraced change in previous roles. ⚠️ Potential Challenges 1. Managing a team with diverse backgrounds and skill levels. 2. Balancing multiple projects and priorities simultaneously. 3. Adapting to changes in the hotel's marketing strategy or brand standards. 4. Working with external vendors and partners to deliver objectives. 5. Maintaining a positive work-life balance in a demanding role. ASSUMPTION: The ideal candidate will be able to effectively manage a team, balance multiple priorities, and adapt to changes in a dynamic work environment. They should also be able to maintain a healthy work-life balance and prioritize self-care. 📈 Similar Roles Comparison 1. This role differs from other marketing roles in the hospitality industry in its focus on hotel-specific marketing strategies and brand management. 2. The role requires a strong understanding of IHG's brand standards and marketing communications procedures. 3. Career paths for this role may include advancement to a Marcom Manager or similar role within IHG. ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other marketing roles in the hospitality industry. They should also be aware of the potential career growth opportunities within IHG. 📝 Sample Projects 1. Developing and executing a successful marketing campaign for a hotel grand opening. 2. Managing a team to plan and execute a hotel anniversary event, including budgeting, vendor coordination, and guest list management. 3. Creating and implementing a social media strategy to increase hotel brand awareness and engagement. ASSUMPTION: Candidates should be able to provide specific examples of marketing projects they have managed, including their goals, strategies, and outcomes. They should also be able to discuss how they have led and motivated teams to deliver successful results. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 90 days? 2. How does this role fit into the hotel's overall marketing strategy? 3. What are the most challenging aspects of this role, and how can I best prepare for them? 4. How does IHG support the professional development and career growth of its employees? 5. What are the key performance indicators (KPIs) for this role, and how will my success be measured? ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the hotel's marketing strategy. They should also be prepared to discuss their career goals and how this role fits into their long-term plans. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant marketing, public relations, and leadership experience. 3. Prepare examples of successful marketing campaigns and events you've managed. 4. Research IHG's brand and company culture to demonstrate your fit for the role. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.