🔹 Job Title: Assistant Marketing Manager, Loyalty Customer Marketing
🔹 Company: Lowe's
🔹 Location: Mooresville, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of data-driven marketing, customer engagement strategies, and agile teamwork. The ideal candidate will have experience working in agile teams across marketing, data analytics, and omnichannel customer journeys.
✅ Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers
✅ Analyze and interpret data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys
✅ Refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
✅ Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with Loyalty operations, loyalty program team, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey
✅ Measure KPIs, identify trends and continuous improvement opportunities to better drive our initiatives
✅ Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning
✅ Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
✅ Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
✅ Establish strong working relationships with cross-functional peers
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.
Education: Bachelor's Degree in Marketing, Digital, E-Commerce, or a related field
Experience: 4 years of data-driven marketing experience, 2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners, 2 years of experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams, 1 year of leadership experience, preferably in Agile cross-functional teams
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have strong communication, project management, and problem-solving skills to excel in this role.
Salary Range: Based on industry standards for a Marketing Manager role with 2-5 years of experience in the retail sector, the estimated salary range is $75,000 - $110,000 per year. This range may vary depending on the candidate's specific experience and qualifications.
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. Benefits may be subject to change and are based on the company's current benefits package.
Industry: Retail, specifically home improvement
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development
Founded: 1921, with a rich history and established brand in the home improvement industry
Company Description:
Company Specialties:
Company Website: Lowes.com
ASSUMPTION: Lowe's is a well-established company with a strong brand presence in the home improvement industry. Working at Lowe's offers opportunities to gain experience in a large retail environment and contribute to the company's mission of helping customers improve and maintain their homes.
Career Level: Mid-level marketing professional with opportunities for growth and advancement within the company
Reporting Structure: The Assistant Marketing Manager will report to the Manager or Sr. Manager of Customer Marketing and work closely with cross-functional teams
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours, Monday through Friday
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career progression and provides opportunities for professional development and growth within the company.
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): 1000 Lowes Blvd, Mooresville, NC 28117, US
Geographic Context:
Work Schedule: Standard workweek of 40 hours, Monday through Friday, with occasional overtime as needed
ASSUMPTION: The work environment at Lowe's is collaborative and supportive, with a focus on teamwork and cross-functional collaboration. The Mooresville location offers a convenient commute for residents of the Lake Norman region and provides easy access to the cultural and recreational amenities of the Charlotte metropolitan area.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Marketing, Data Analysis, Omni-channel Campaigns, Agile Teams, Strategic Briefs, Cross-functional Collaboration, Customer Engagement, Leadership, Business Acumen, P&L Management, KPI Measurement, Trend Analysis, Marketing Solutions, Customer Journey, Communication, Relationship Building
ASSUMPTION: The application process for this role is subject to change and may vary depending on the specific needs of the hiring manager and the company. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's specific experience and qualifications.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lowe's values a customer-centric, collaborative, and adaptable work environment. Candidates should be able to demonstrate their alignment with these values and work styles throughout the interview process.
ASSUMPTION: The potential challenges listed above are subject to change and may vary depending on the specific needs of the company and the candidate's role within the organization.
ASSUMPTION: While this role shares similarities with other Assistant Marketing Manager positions, its focus on customer loyalty programs and customer engagement strategies within the retail sector sets it apart from other opportunities in the market.
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Assistant Marketing Manager may be involved in throughout their tenure in the role. The specific projects and initiatives may vary depending on the company's current priorities and the candidate's unique skills and experience.
ASSUMPTION: The key questions listed above are intended to provide a sense of the types of inquiries candidates may want to explore during the interview process. The specific questions may vary depending on the candidate's unique interests and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.