🔹 Job Title: Assistant Talk Brand Manager
🔹 Company: Woodward Communications
🔹 Location: Appleton, Wisconsin
🔹 Job Type: Full-Time, On-site
🔹 Category: Management
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong leadership, organizational, and communication skills to manage part-time on-air staff and contribute to the overall success of the radio stations.
✅ Oversight of all specific on-air execution of show choices for WSCO, rotations, promotions, station imaging, and community involvement in order to achieve the highest awareness and ratings goals in the target demographics.
✅ Recruit, schedule, coach, and train through air checking and monitoring part-time on-air staff, including commercial production, and provide input for possible discipline and termination of said staff. Look for and reward a job well done through various forms of recognition and bring to the Brand Manager's attention for overall awareness.
✅ Monitor and train part-time on-air staff on posting compelling content to station websites and all digital products including social media.
✅ Monitor part-time on-air staff presence at live events and expect professionalism in the community and all client interactions.
✅ Assist in providing oversight and final approval to the Promotions Director to develop targeted audience promotions (including assisting in procuring prizes when necessary) and help determine promotional levels with the Promotions Director.
✅ Assist in developing and maintaining a positive image for the radio stations, and all things related to the brands.
✅ Assist in developing and operating departmental budgets according to the station's projected goals.
✅ Always lead by example and through empowerment, actively encourage and develop behavior related to success through Participatory Management, and a customer-first attitude, and display the Great Game of Business philosophies.
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, communication, and organizational skills to manage part-time on-air staff and contribute to the overall success of the radio stations.
Education: Broadcast degree in communications or equivalent in experience.
Experience: Three years of professional announcing experience.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in radio broadcasting and familiarity with relevant software are likely to be essential for success in this role.
Salary Range: The salary range for this position is estimated to be between $40,000 and $55,000 per year, based on industry standards for a Brand Manager role with 2-5 years of experience in the Appleton, Wisconsin area.
Benefits:
Working Hours: This is a full-time position with a standard workweek of 40 hours, typically Monday through Friday, with some flexibility based on business needs.
ASSUMPTION: While the salary range is an estimate, it is based on industry standards for similar roles in the Appleton, Wisconsin area. The benefits listed are common for companies of this size in the broadcasting industry.
Industry: Woodward Communications is a diversified, employee-owned company that operates in the advertising services industry, focusing on radio, niche B2B magazines, community journalism, commercial printing, events, social media marketing, digital journalism, agency services, publishing, newspapers, advertising, and photojournalism.
Company Size: Woodward Communications has 501-1,000 employees, making it a mid-sized company. This means there are opportunities for growth and career advancement, but the company is large enough to have established systems and processes in place.
Founded: Woodward Communications was founded in 1836 and has a long history in the media industry.
Company Description:
Company Specialties:
Company Website: http://www.wcinet.com
ASSUMPTION: Woodward Communications' diverse portfolio of businesses and services provides opportunities for employees to gain experience in various aspects of the media industry. As an employee-owned company, the company likely fosters a culture of ownership and accountability among its employees.
Career Level: This role is at the mid-level management career stage, requiring a balance of leadership, technical, and interpersonal skills.
Reporting Structure: The Assistant Talk Brand Manager reports directly to the Brand Manager and may oversee part-time on-air staff.
Work Arrangement: This is an on-site position, with the primary work location being the Woodward Radio Group Appleton office in Appleton, Wisconsin.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within Woodward Communications, both in terms of advancing within the radio broadcasting division and exploring other areas of the company's diverse portfolio.
Office Type: The primary work location is the Woodward Radio Group Appleton office, which is a professional and collaborative environment.
Office Location(s): Woodward Radio Group Appleton - Appleton, WI
Geographic Context:
Work Schedule: This is a full-time position with a standard workweek of 40 hours, typically Monday through Friday, with some flexibility based on business needs.
ASSUMPTION: The Woodward Radio Group Appleton office provides a professional and collaborative work environment, and Appleton offers a mix of urban and suburban living with a strong sense of community.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Radio broadcasting, management, on-air staff, music scheduling software, FCC regulations, budget development, Participatory Management, customer-first attitude, Great Game of Business philosophies, digital content management, social media, event management, community involvement, promotions, branding
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences. The interview process will focus on assessing communication skills, leadership abilities, and cultural fit.
ASSUMPTION: Familiarity with music scheduling software, audio vaults, social media platforms, and Microsoft Office Suite is likely to be essential for success in this role. Experience with CRM software may also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Woodward Communications values a customer-focused, innovative, collaborative, accountable, and empowered work environment. Applicants should assess their fit with these values and work styles before applying.
ASSUMPTION: This role presents several challenges, including managing part-time on-air staff, balancing multiple responsibilities, working in a fast-paced environment, and dealing with difficult clients or staff members. Applicants should carefully consider these challenges and assess their ability to handle them effectively.
ASSUMPTION: This role is similar to other Assistant Brand Manager positions in the broadcasting industry, with a focus on day-to-day operations and staff management. Career progression may lead to other management roles within Woodward Communications.
ASSUMPTION: These sample projects are representative of the key responsibilities and challenges of the Assistant Talk Brand Manager role. Applicants should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development. Applicants should tailor their questions to the specific aspects of the role and company that are most important to them.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.