Assistant Trade Marketing Manager - North.

📌 Core Information

🔹 Job Title: Assistant Trade Marketing Manager - North

🔹 Company: Bacardi

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with some travel)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with regional leadership teams to drive brand volumes and market share
• Developing and executing brand strategies through the line
• Managing trade marketing investments and initiatives
• Ensuring commercial excellence and customer satisfaction
• Contributing to company goals and improving market share

ASSUMPTION: This role requires strong collaboration, strategic thinking, and executional excellence to drive brand success in a competitive market.

📋 Key Responsibilities

✅ Own responsibility for the development, execution, and performance of events/activations to increase brand presence and take-away

✅ Manage and monitor trade marketing investments and initiatives execution

✅ Contribute to company goals and objectives by establishing channel strategies and implementing plans

✅ Collaborate with consumer marketing and customer marketing teams to ensure alignment and executional excellence

✅ Work closely with key customers to provide category and shopper insights to drive performance

✅ Manage and evaluate trade promotion levels to achieve maximum returns

✅ Actively support effective matrix working across customer marketing and regional sales teams

ASSUMPTION: This role involves a mix of strategic planning, executional excellence, and stakeholder management to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing, preferably in the Beverages or FMCG industry

Required Skills:

• Proven experience in multiple specialty areas: planning & execution of activations, leveraging new/emerging channels, promotions, events, agency management, etc.
• Strong commercial acumen and ability to translate brand strategies into tangible commercial advantages
• Excellent analytical & financial skills and budget management experience
• Excellent presentation skills with strong interpersonal leadership and team management skills
• Ability to communicate at different organizational levels

Preferred Skills:

• Experience in the drinks and lifestyle category
• Fluency in multiple languages

ASSUMPTION: Candidates with relevant experience in trade marketing and a strong understanding of promotional activity and through-the-line activation will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on industry standards for 2-5 years of experience in the Beverage Manufacturing sector in Gurgaon)

Benefits:

• Competitive pay package
• Competitive holiday/paid time off, plus additional days offered
• Retirement/pension plan
• Medical, critical illness, and life insurance
• Calm Meditation App subscription (free)
• Employee assistance programs
• Family-friendly leave policies

Working Hours: Full-time (40 hours per week) with some travel required

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the region. Benefits are subject to change and may vary depending on the nature of employment and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1862 (as a family-owned business)

Company Description:

• Bacardi Limited is the world’s largest privately held international spirits company
• Produces, markets, and distributes spirits and wines under more than 200 brands and labels
• Includes iconic brands such as BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, and MARTINI® vermouth

Company Specialties:

• Premium Spirits
• Supply Chain & Logistics
• Product & Trade Marketing
• Luxury and Super Premium
• Operations, Finance, and Commercial & Sales

Company Website: http://www.bacardilimited.com

ASSUMPTION: Bacardi is a well-established company with a strong global presence and a diverse portfolio of brands. This role offers the opportunity to work in a dynamic and international environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Regional Marketing Manager

Work Arrangement: On-site with some travel required

Growth Opportunities:

• Potential career progression within the marketing function or broader organization
• Opportunities to work on multiple brands and categories
• Exposure to international markets and cross-functional teams

ASSUMPTION: This role offers growth opportunities through exposure to various brands, categories, and markets, as well as the chance to work with diverse teams.

🌍 Location & Work Environment

Office Type: Corporate office in Gurgaon

Office Location(s): 65 Pitts Bay Road, Pembroke, HM 08, BM

Geographic Context:

• Gurgaon is a major commercial hub and part of the National Capital Region of India
• Offers a mix of urban and suburban living with easy access to amenities and entertainment
• Known for its vibrant culture, diverse food scene, and historical sites

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with some flexibility for travel and events)

ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a focus on driving brand success through strategic planning and executional excellence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Candidates' understanding of trade marketing and promotional activity
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant trade marketing experience and achievements in your resume
• Prepare examples of successful brand activations or promotions you've managed
• Demonstrate your understanding of the Bacardi brand and its portfolio
• Showcase your ability to work collaboratively and manage stakeholder relationships

ATS Keywords: Trade Marketing, Brand Strategies, Promotions, Event Management, Agency Management, Commercial Acumen, Analytical Skills, Financial Skills, Budget Management, Presentation Skills, Interpersonal Skills, Team Management, Communication Skills, Cross-Cultural Understanding, Market Insights, Customer Engagement

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and beverage manufacturing industries.

👔 Cultural Fit Considerations

Company Values:

• Family: We are a family-owned company with a strong sense of belonging and camaraderie
• Founder: We honor the entrepreneurial spirit of our founder, Don Facundo Bacardi Massó, and his commitment to quality and innovation
• Fearless: We embrace a fearless approach to business, taking calculated risks and challenging the status quo

Work Style:

• Collaborative: We work closely with our colleagues, customers, and partners to drive success
• Agile: We adapt quickly to change and embrace a growth mindset
• Results-driven: We focus on delivering results and exceeding expectations

Self-Assessment Questions:

• How do you embody the company's values in your work?
• How do you approach collaboration and stakeholder management in a matrix organization?
• How do you balance strategic thinking with executional excellence in your work?

ASSUMPTION: Candidates who align with Bacardi's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple brands and activations simultaneously
• Working with diverse stakeholders and managing expectations
• Adapting to a fast-paced and dynamic work environment
• Balancing strategic planning with executional excellence

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position offers more exposure to brand strategy development and execution
• Bacardi's global presence provides opportunities for international travel and cross-functional collaboration
• Career progression may be faster in larger organizations, but Bacardi's family-owned culture offers unique opportunities for growth and development

ASSUMPTION: This role offers a unique blend of strategic and executional responsibilities, with opportunities for growth and development within a global organization.

📝 Sample Projects

• Developing and executing a brand activation campaign to drive brand awareness and recruitment in a key market
• Managing a trade marketing budget to maximize returns and drive brand performance
• Collaborating with a cross-functional team to launch a new product or variant in a specific region

ASSUMPTION: These sample projects reflect the strategic and executional aspects of the Assistant Trade Marketing Manager role at Bacardi.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the region and the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What are the key challenges facing the brand in the region, and how can this role help address them?
• How does the company measure the success of trade marketing initiatives, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its broader context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant trade marketing experience and achievements
• Prepare a cover letter explaining your interest in the role and the company
• Prepare examples of successful brand activations or promotions you've managed
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.