📌 Core Information
🔹 Job Title: Associate Director - Digital Customer Growth
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leveraging digital platforms to create seamless customer journeys
- Driving repeat website visits, app downloads, and user engagement
- Collaborating cross-functionally with Marketing, Product, Analytics, and Customer Experience teams
- Analyzing and reporting on key performance indicators
- Championing a test-and-learn culture to drive continuous growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute strategies to drive repeat visitors to the website through personalized experiences, targeted campaigns, and continuous optimization
✅ Lead initiatives to increase app downloads, working in partnership with Marketing and Product teams to design compelling value propositions and seamless onboarding journeys
✅ Drive monthly active user growth by implementing features, content, and engagement tactics that encourage frequent, meaningful digital interactions
✅ Coordinate digital adoption efforts across web, mobile, and emerging platforms to ensure a cohesive customer journey
✅ Monitor, analyze, and report on key performance indicators related to digital adoption; identify opportunities for improvement and innovation
✅ Serve as the digital adoption subject matter expert, collaborating with internal teams to align on goals, share insights, and execute adoption initiatives
✅ Stay ahead of digital trends and best practices, championing a test-and-learn culture to drive ongoing growth and engagement
ASSUMPTION: This role requires a strong understanding of digital marketing, analytics, and stakeholder management to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital Media, or equivalent work experience
Experience: 7+ years of experience in digital marketing, digital product management, or digital strategy roles, with a proven track record of driving digital adoption and engagement
Required Skills:
- Expertise in web and app analytics and data visualization tools (e.g., Adobe Analytics, Excel, Power BI, Tableau)
- Strong communication skills with the ability to present complex data insights to executive leadership
- Excellent communication, presentation, and stakeholder management abilities
- Creative, data-driven, and results-oriented mindset
Preferred Skills:
- MBA or advanced degree
- Experience in the telecommunications industry
ASSUMPTION: Candidates with experience in digital marketing, analytics, and stakeholder management are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $158,200 - $237,400 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week, with a flexible schedule
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1983 (as a result of the breakup of AT&T Corporation)
Company Description:
- AT&T is a global leader in communications and technology, providing wireless, broadband, and entertainment services to consumers and businesses
- The company is committed to creating a seamless, less complicated life for its customers through innovative technology solutions
- AT&T is a fair chance employer and provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a large, established company with a diverse range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Vice President of Digital Customer Growth
Work Arrangement: On-site, with a minimum of 5 days per week required
Growth Opportunities:
- Potential to advance to a director or vice president role within the Digital Customer Growth team or related departments
- Opportunities to lead cross-functional projects and collaborate with various teams
- Chance to gain experience in digital marketing, analytics, and stakeholder management
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas is a major metropolitan area with a diverse population and numerous cultural attractions
- The office is located in the heart of downtown Dallas, offering easy access to public transportation and nearby amenities
- Dallas has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work on certain days
ASSUMPTION: The office environment is professional and collaborative, with opportunities for mentorship and skill development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Vice President of Digital Customer Growth
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and analytics expertise
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with AT&T's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, analytics, and stakeholder management
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research AT&T's company culture and values to demonstrate your understanding of the organization
ATS Keywords: Digital Marketing, Digital Product Management, Digital Strategy, Web Analytics, App Analytics, Data Visualization, Stakeholder Management, Communication Skills, Presentation Skills, Creative Mindset, Data-Driven Mindset, Results-Oriented Mindset, Cross-Channel Integration, Continuous Improvement, User Engagement, Digital Traffic Growth
ASSUMPTION: AT&T's application process is thorough and competitive, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Adobe Analytics
- Excel
- Power BI
- Tableau
- AT&T's internal tools and platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers
- Act with integrity
- Respect and value our people
- Embrace change and innovation
- Perform with excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving digital adoption and engagement in a fast-paced, collaborative environment?
- Are you comfortable presenting complex data insights to executive leadership and other stakeholders?
- Do you thrive in a dynamic work environment and embrace change and innovation?
ASSUMPTION: Candidates who align with AT&T's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with various teams and stakeholders
- Staying up-to-date with the latest digital marketing trends and best practices
- Navigating a large, complex organization with numerous departments and teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital customer growth and re-engagement within the telecommunications industry
- Similar roles in other industries may have a broader focus on marketing or customer experience, rather than digital adoption specifically
- Career progression in this role may lead to leadership positions in digital marketing, customer experience, or related fields
ASSUMPTION: This role offers a unique opportunity to specialize in digital customer growth and re-engagement within the telecommunications industry.
📝 Sample Projects
- Developing and executing a targeted campaign to increase app downloads among a specific customer segment
- Analyzing user engagement data to identify trends and opportunities for improvement in the digital customer journey
- Collaborating with the product team to design and implement a new feature that enhances user engagement and adoption
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of this role, as well as the opportunity to drive meaningful impact on digital customer growth and re-engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Customer Growth team?
- How does this role contribute to AT&T's overall business strategy and goals?
- What are the key priorities for this role in the first 90 days?
- How does AT&T support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their ability to think strategically and plan for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research AT&T's company culture and values to demonstrate your understanding of the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
