Growth Marketing Manager ( Senior )

📌 Core Information

🔹 Job Title: Growth Marketing Manager (Senior)

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing campaigns across digital channels to drive user acquisition, retention, and revenue growth
• Utilizing data analytics and performance metrics to optimize campaigns and drive continuous improvement
• Collaborating with cross-functional teams to align growth efforts with broader company objectives
• Managing and mentoring a team of marketers

ASSUMPTION: This role requires a strong background in digital marketing and a data-driven approach to strategy development and execution.

📋 Key Responsibilities

✅ Identify and implement digital growth strategies for the business

✅ Develop and execute strategic marketing campaigns to drive user acquisition, retention, and revenue growth across all digital channels and consumer touchpoints

✅ Utilize data analytics and performance metrics to optimize marketing campaigns and drive continuous improvement across the funnel

✅ Oversee ad developments, testing, and analysis for performance optimization

✅ Collaborate with cross-functional teams to ensure alignment on growth efforts with broader company objectives

✅ Prepare and present forecasts and regular reports on growth performances to senior management

✅ Conduct market research and competitive analysis to identify new growth opportunities and stay ahead of industry trends

✅ Lead and mentor a team of marketers, providing guidance, support, and professional development opportunities

✅ Stay abreast of emerging technologies and best practices in growth marketing, and leverage insights to drive innovation and experimentation

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: Minimum of 5 years of experience in growth marketing or digital marketing roles

Required Skills:

• Proven track record in driving successful optimizations to reach and engage customers through digital marketing acquisition and conversion
• Knowledge of CRM tools, marketing automation setup, and SEO tools
• Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO
• Expertise with Google Analytics, performance dashboards, and basic SQL
• Familiarity with acquisition analysis, A/B testing, and ad fraud detection
• Strong analytical skills and proficiency in data analysis tools and techniques
• Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams

Preferred Skills:

• Knowledge of traditional marketing

ASSUMPTION: Candidates with experience in managing teams of 2 or more members may be preferred for this role.

💰 Compensation & Benefits

Salary Range: SGD 7000 - SGD 8000 per month (Based on industry standards for a senior-level marketing role in Singapore)

Benefits:

• Not specified in the job description

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in Singapore. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to medium-sized company, offering a more intimate work environment with closer collaboration)

Founded: 2017 (Relatively new company with a focus on growth and innovation)

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, specializing in various sectors such as Technology, BFSI, Human Resource & Administration, Engineering & Manufacturing, Sales & Marketing, Finance & Accounting
• The company aims to foster fruitful careers rather than short-term jobs and placements, utilizing an efficient, systematic, and ultra-precise recruitment method
• Flintex Consulting offers valuable insight to candidates and companies to maximize their recruitment efforts, covering all levels of placement from entry-level professionals to mid-level and CEO-level posts

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project-based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: flintex.com.sg

ASSUMPTION: As a small to medium-sized company, Flintex Consulting offers a more intimate work environment with closer collaboration among team members. The company's focus on fostering careers rather than short-term jobs indicates a long-term investment in employee growth and development.

📊 Role Analysis

Career Level: Senior (This role is suitable for experienced marketing professionals looking to take on a leadership role in driving growth strategies)

Reporting Structure: This role reports directly to the company's management team and may oversee a team of marketers (1-2 members)

Work Arrangement: On-site (This role requires regular on-site presence to collaborate with cross-functional teams and manage the marketing team)

Growth Opportunities:

• Potential to grow into a leadership or management role within the marketing department
• Opportunity to mentor and develop junior team members
• Chance to drive innovation and experimentation in growth marketing strategies

ASSUMPTION: This role offers significant growth opportunities for experienced marketing professionals looking to take on a leadership role and drive strategic initiatives within the company.

🌍 Location & Work Environment

Office Type: Corporate office (The company's headquarters is located in a corporate building in Singapore)

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore, Singapore 079903

Geographic Context:

• Singapore is a major global business hub with a strong focus on technology and innovation
• The city-state offers a multicultural environment with a high quality of life and excellent infrastructure
• Singapore's strategic location in Southeast Asia provides easy access to other major markets in the region

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or remote work)

ASSUMPTION: The office environment at Flintex Consulting is likely to be professional and collaborative, with a strong focus on teamwork and communication. The company's location in Singapore offers a vibrant and dynamic work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Leadership and team management capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and growth strategies
• Prepare examples of successful marketing campaigns you've led and the data-driven insights that informed your strategies
• Research the company and its industry to demonstrate your understanding of the business and its competitive landscape

ATS Keywords: Digital marketing, growth strategies, data analysis, campaign optimization, team management, cross-functional collaboration, user acquisition, revenue growth

ASSUMPTION: The application process at Flintex Consulting is likely to be competitive, with a strong focus on assessing candidates' digital marketing expertise and strategic thinking. Applicants should be prepared to provide specific examples of their achievements in driving growth and optimizing marketing campaigns.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Google Analytics
• Basic SQL
• Data analysis tools (e.g., Excel, Google Data Studio)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise. However, a strong background in digital marketing and data analysis is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Not specified in the job description

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and experimental

Self-Assessment Questions:

• Do you have a proven track record of driving successful optimizations in digital marketing campaigns?
• Are you comfortable managing and mentoring a team of marketers?
• Do you thrive in a collaborative and data-driven work environment?

ASSUMPTION: As a small to medium-sized company, Flintex Consulting values collaboration and teamwork among its employees. Candidates should be comfortable working in a close-knit team environment and be open to feedback and input from their colleagues.

⚠️ Potential Challenges

• Managing and optimizing multiple digital marketing campaigns simultaneously
• Balancing the need for data-driven decision-making with the need for quick execution and innovation
• Adapting to the company's unique culture and work environment as a new hire
• Competing with larger, more established marketing agencies for clients and talent

ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to balance their focus on long-term growth strategies with the day-to-day execution of marketing campaigns. Successful candidates will be able to adapt to the company's unique culture and work environment while driving results in a competitive market.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on growth strategies and data-driven decision-making
• In the digital marketing industry, this role is comparable to a senior growth marketing manager or director of growth positions
• Career paths for this role may include progression into leadership or management roles within the marketing department or transition into a chief marketing officer (CMO) role

ASSUMPTION: This role is unique in its focus on growth strategies and data-driven decision-making, setting it apart from traditional marketing manager positions. Candidates should be prepared to demonstrate their expertise in digital marketing and growth strategies to be successful in this role.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive user acquisition and revenue growth for a new product launch
• Optimizing paid search campaigns to improve return on investment (ROI) and reduce cost per acquisition (CPA)
• Conducting A/B testing to identify high-performing ad creatives and landing pages

ASSUMPTION: Sample projects for this role should focus on demonstrating the candidate's ability to develop and execute strategic marketing campaigns, optimize performance, and drive results using data-driven insights.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to growth marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns, and how is performance tracked and reported?
• What is the company's culture like, and how does it support collaboration and innovation among its marketing team members?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategy and culture. By asking insightful questions, candidates can gain a better understanding of the company's priorities and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and growth strategies
• Prepare examples of successful marketing campaigns you've led and the data-driven insights that informed your strategies
• Research the company and its industry to demonstrate your understanding of the business and its competitive landscape
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.