📌 Core Information
🔹 Job Title: Associate Brand Content Marketing
🔹 Company: FanDuel
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of large-scale marketing campaigns for both Sportsbook and Casino products.
- Owning post-campaign reporting, including gathering information, organizing performance metrics, deriving insights, and presenting to stakeholders.
- Working with creative and media teams to traffic assets in a timely manner, ensuring they meet specifications.
- Assisting external stakeholders in driving editorial storylines by providing key betting insights that align with trending storylines across sports.
ASSUMPTION: This role requires a strong understanding of the sports landscape in Canada and the ability to work collaboratively with both external partners and internal team members to execute campaigns on time and within budget.
📋 Key Responsibilities
✅ Assist in executing large-scale marketing campaigns for Sportsbook and Casino products, including building briefs and briefing partners on campaign goals.
✅ Own post-campaign reporting, including gathering information from partners and cross-functional teams, organizing performance metrics, deriving insights from data, and presenting to key stakeholders.
✅ Work with creative and media teams to traffic assets in a timely fashion, ensuring they meet specifications.
✅ Assist external stakeholders in driving editorial storylines by providing key betting insights that align with trending storylines across sports.
ASSUMPTION: This role may involve working with a wide range of stakeholders, including external partners and internal teams, to ensure campaigns are executed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2+ years of relevant experience building brands in a marketing role.
Required Skills:
- Strong understanding of the sports landscape in Canada and how it comes to life across channels (social, digital, linear).
- Ability to work collaboratively with external partners and internal team members to execute campaigns on time and within budget.
- Good ability to navigate a highly regulated and complex industry.
- Critical thinker who can analyze creative and provide constructive feedback both internally and externally.
- Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
- Excellent communication skills, both written and verbal.
Preferred Skills:
- Experience working with content partners in the sports betting or gaming industry.
- Familiarity with data analysis tools and techniques.
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $62,000 - $77,000 CAD per year, dependent on relevant experience, location, business needs, and market demand.
Benefits:
- Extended medical, vision, and dental coverage
- Life insurance
- Disability insurance
- Retirement program with employer contributions
- Paid sick time in accordance with applicable Canadian law
Working Hours: Full-time, 40 hours per week. This role may require occasional overtime or weekend work to meet campaign deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors listed above.
📌 Applicant Insights
🔍 Company Context
Industry: FanDuel operates in the entertainment providers industry, focusing on sports betting, daily fantasy sports, and gaming.
Company Size: FanDuel has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: 2009, with a history of innovation and growth in the sports betting and gaming industry.
Company Description:
- FanDuel Group is the premier mobile gaming company in the United States and Canada.
- The company consists of a portfolio of leading brands across mobile wagering, including America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
- FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
Company Specialties:
- Sports betting
- Daily fantasy sports
- iGaming
- Advance-deposit wagering
- Media and entertainment
Company Website: https://www.fanduel.com/
ASSUMPTION: FanDuel's focus on innovation and growth in the sports betting and gaming industry makes it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of relevant experience.
Reporting Structure: The Associate Brand Content Marketing will report directly to the Senior Manager, Content Marketing.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary depending on business needs and team preferences.
Growth Opportunities:
- Advancement to a Senior Associate or Manager role within the Content Marketing team.
- Expansion into other areas of marketing or related fields, such as product management or business development.
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure.
ASSUMPTION: FanDuel's mid-sized company structure and focus on growth provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: FanDuel's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 222 Lesmill Road, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario.
- The city is known for its vibrant cultural scene, diverse neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and Toronto Islands.
- Toronto is a major hub for the sports, entertainment, and technology industries, providing ample opportunities for networking and professional growth.
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, the work schedule may vary depending on campaign needs and team preferences.
ASSUMPTION: FanDuel's Toronto office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the senior leadership team
Key Assessment Areas:
- Understanding of the sports betting and gaming industry
- Campaign management and execution skills
- Data analysis and reporting abilities
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in brand marketing and campaign management.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role.
- Prepare examples of successful campaigns you've worked on, including challenges faced and outcomes achieved.
ATS Keywords: Brand marketing, campaign management, content strategy, sports betting, gaming, data analysis, reporting, collaboration, communication
ASSUMPTION: FanDuel's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the team.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: FanDuel uses industry-standard tools and technologies to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- One Team: We believe in the power of collaboration and working together to achieve our goals.
- Integrity: We act with honesty and integrity in all that we do.
- Innovation: We embrace change and continuously seek new and better ways to do things.
Work Style:
- Collaborative: FanDuel values a team-oriented approach to work, with a focus on open communication and active listening.
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
- Data-driven: FanDuel uses data and analytics to inform decision-making and measure performance.
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic industry?
- Do you have strong data analysis and reporting skills?
ASSUMPTION: FanDuel's company culture is built on a foundation of collaboration, innovation, and integrity, with a focus on empowering employees to achieve their best work.
⚠️ Potential Challenges
- Navigating a highly regulated and complex industry.
- Managing multiple campaigns and projects simultaneously, requiring strong organizational and time management skills.
- Working with external partners and stakeholders, requiring excellent communication and collaboration skills.
- Adapting to a dynamic and fast-paced work environment, with changing priorities and deadlines.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Marketing Coordinator or Campaign Manager role in other industries, but with a focus on the sports betting and gaming industry.
- Compared to other marketing roles, this position requires a strong understanding of the sports landscape in Canada and the ability to work collaboratively with external partners and internal team members.
- Career progression in this role may lead to opportunities in senior marketing management, product management, or business development within the sports betting and gaming industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in the fast-growing sports betting and gaming industry, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign for a major sports event, including building briefs, briefing partners, and measuring performance.
- Creating and implementing a content strategy for a new product launch, including identifying key messaging, developing creative assets, and measuring engagement.
- Analyzing campaign performance data and deriving insights to inform future marketing strategies and improve ROI.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from campaign management and execution to data analysis and reporting.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does FanDuel support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FanDuel measure the success of its marketing campaigns, and how will my performance be evaluated?
- What are the biggest challenges facing the sports betting and gaming industry, and how does FanDuel approach them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the FanDuel Careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful campaigns you've worked on, including challenges faced and outcomes achieved.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
