Paid Social Strategist (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Paid Social Strategist (Remote Canada) - Future Opening

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-performing LinkedIn advertising strategies for B2B clients
• Managing mid-market and enterprise accounts, driving client growth and satisfaction
• Collaborating with cross-functional teams to deliver exceptional results
• Working remotely with the flexibility to operate from anywhere in Canada

ASSUMPTION: This role requires a strong understanding of B2B marketing and a proven track record in paid social advertising, specifically on LinkedIn. Candidates should be comfortable working remotely and managing multiple client accounts.

📋 Key Responsibilities

✅ Oversee and lead a collection of social media accounts, serving as the primary point of contact for clients

✅ Build and maintain client relationships, driving cross-sells, upsells, and referrals

✅ Create, maintain, and optimize budgets for paid media campaigns, maximizing ROI

✅ Develop and implement quarterly strategies for clients, aligning with their unique value propositions

✅ Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting

✅ Analyze campaign performance data using tools like Google Analytics, GA4, or other analytics platforms to make data-driven decisions and optimize campaign performance

✅ Confirm lead routing is accurate within a CRM and ensure personal productivity and utilization

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a deep understanding of paid social advertising principles.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience working at a performance/digital marketing agency, with a focus on B2B and paid social advertising

Required Skills:

• Proven expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Strong understanding of different ad units within the LinkedIn platform
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to analyze campaign performance data and make data-driven decisions
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Experience with programmatic campaigns
• Fluency in French or other languages

ASSUMPTION: Candidates should have a strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization. They should also be comfortable working with various analytics platforms and CRM systems.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for similar roles in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada and fertility support through Carrott
• Unlimited PTO, paid company holidays, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Working Hours: Full-time (40 hours per week) with the flexibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies. They focus on generating revenue through Customer Generation, a marketing methodology developed in-house.

Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 2014, with headquarters in Irvine, California, and offices in Canada, Mexico, and the United Kingdom.

Company Description:

• Directive Consulting is the world's largest B2B performance marketing agency, trusted by global brands to bring their campaign results to life.
• The company blends best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps to generate +$1B in revenue for clients in the last 10 years.
• They focus on predicting sales revenue with industry-leading financial modeling and building winning game plans for their clients.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established agency with a strong reputation in the B2B marketing industry. They offer a comprehensive benefits package and a flexible work environment, making them an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Associate Director and works closely with cross-functional teams to deliver exceptional results for clients.

Work Arrangement: Remote work with the flexibility to operate from anywhere in Canada, with the option to use state-of-the-art offices in Irvine, California.

Growth Opportunities:

• Advancement to senior roles within the company, such as Senior Strategist or Associate Director
• Expansion of responsibilities to include additional client accounts or new service offerings
• Potential to join the Abe Agency team as it grows and expands its services

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and take on new challenges as the agency continues to expand.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California, and global locations in Canada, Mexico, and the United Kingdom.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the largest city in Canada and the fifth-largest city in North America, offering a diverse and multicultural environment.
• The city is known for its vibrant arts and culture scene, with numerous museums, galleries, and festivals throughout the year.
• Toronto has a strong economy, with a diverse range of industries, including finance, technology, and healthcare.

Work Schedule: Full-time (40 hours per week) with the flexibility to work remotely and manage your own schedule.

ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work independently and collaborate effectively with remote teams.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the Associate Director
• Background check and offer

Key Assessment Areas:

• Technical skills in paid social advertising, specifically LinkedIn Ads
• Client management and communication skills
• Data analysis and interpretation
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with LinkedIn Ads and B2B marketing campaigns in your resume and cover letter.
• Demonstrate your understanding of the role and company by researching Directive Consulting and the Abe Agency before your interview.
• Prepare examples of your past work, including successful LinkedIn Ads campaigns and data-driven decisions.
• Be ready to discuss your approach to client management, budget optimization, and campaign strategy.

ATS Keywords: Paid Social Advertising, LinkedIn Ads, B2B Marketing, Client Management, Data Analysis, Campaign Optimization, Budget Management, Remote Work

ASSUMPTION: Directive Consulting uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• Slack
• Zoom

ASSUMPTION: This role requires proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and other analytics platforms. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our employees above all else.
• Customer Generation: We focus on generating revenue for our clients through data-driven marketing strategies.
• Continuous Learning: We foster a culture of curiosity and growth, encouraging our team members to learn and improve constantly.
• Transparency: We communicate openly and honestly with our clients and team members, fostering a culture of trust and accountability.

Work Style:

• Remote-first: Directive Consulting offers a flexible work environment, with the option to work remotely or from one of their global offices.
• Collaborative: The company encourages cross-functional collaboration and teamwork to deliver exceptional results for clients.
• Data-driven: Directive Consulting uses data to inform their marketing strategies and make data-driven decisions.
• Growth-oriented: The company is committed to helping their employees grow both personally and professionally.

Self-Assessment Questions:

• Do you align with Directive Consulting's core values, particularly "People First" and "Customer Generation"?
• Are you comfortable working remotely and managing your own schedule?
• Do you thrive in a collaborative, data-driven work environment?
• Are you committed to continuous learning and personal growth?

ASSUMPTION: Directive Consulting places a strong emphasis on cultural fit and alignment with their core values. Candidates should be prepared to discuss their fit with the company's culture and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously, requiring strong organizational skills and time management
• Working remotely, which may present unique challenges in communication and collaboration
• Keeping up with the latest trends and best practices in paid social advertising, particularly on LinkedIn
• Dealing with client expectations and managing client relationships in a remote work environment

ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach to client management, and a deep understanding of paid social advertising principles.

📈 Similar Roles Comparison

• This role differs from other paid social advertising roles in its focus on B2B marketing and LinkedIn Ads specifically. It also offers the opportunity to work remotely and manage multiple client accounts simultaneously.
• In the B2B marketing industry, Directive Consulting is known for its expertise in Customer Generation and its focus on generating revenue for clients through data-driven marketing strategies.
• Career progression in this role may include advancement to senior roles within the company or expansion of responsibilities to include additional service offerings.

ASSUMPTION: This role offers unique opportunities for growth and advancement within the company, with a focus on B2B marketing and LinkedIn Ads specifically.

📝 Sample Projects

• Developing and executing a LinkedIn Ads campaign for a B2B software company, targeting C-level executives and decision-makers in the tech industry
• Managing a mid-market client's LinkedIn Ads budget, optimizing performance, and maximizing ROI
• Creating and implementing a quarterly strategy for an enterprise-level client, aligning with their unique value proposition and business objectives

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign execution and optimization to strategic planning and client management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Abe Agency fit into Directive Consulting's overall strategy, and what are the growth opportunities for this role within the agency?
• What are the most challenging aspects of working remotely, and how does Directive Consulting support its remote employees in overcoming these challenges?
• How does Directive Consulting approach client management and communication, particularly in a remote work environment?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with LinkedIn Ads and B2B marketing campaigns
• Prepare examples of your past work, including successful LinkedIn Ads campaigns and data-driven decisions
• Research Directive Consulting and the Abe Agency to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.