Associate Brand Manager

📌 Core Information

🔹 Job Title: Associate Brand Manager

🔹 Company: Spin Master

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Brand Management, Consumer Products

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Overseeing day-to-day business and being the key point of contact for leading the Activities brand(s)
• Collaborating with cross-functional teams to execute brand strategies and drive growth and profitability
• Managing P&L and driving brand operations including forecasting, pricing, costing, and profitability analysis
• Supporting marketing activities and developing brand strategies in conjunction with the Senior Brand Manager
• Analyzing POS performance, competitive landscape, and trends to generate new product and marketing opportunities

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience in the consumer products industry is essential, with a preference for candidates with experience in toys, entertainment, or related fields.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to execute key brand strategies and drive brand growth and profitability

✅ Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and stakeholders have necessary information

✅ Liaise with licensors to ensure key milestones, forecasts, calendars, and other critical details are aligned and shared

✅ Oversee and manage P&L to drive key brand operations including forecasting, pricing, costing, and profitability analysis

✅ Support marketing activities including digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows

✅ Develop and execute marketing and brand strategies and implement plans on new and existing brands

✅ Regularly analyze POS performance, competitive landscape, and trends to generate new product and marketing opportunities

✅ Present new brand and product lines, strategies, plans, and results to internal sales teams and external partners

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in the consumer products industry, preferably in toys, entertainment, or related fields

Required Skills:

• Proficient in MS Office Suite
• Strong project management and organizational skills
• Excellent communication and collaboration skills
• Ability to analyze data and generate insights
• Familiarity with P&L management

Preferred Skills:

• Experience with brand management software (e.g., Brand24, Brandfolder)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in brand management, marketing, or related fields will be strongly considered. Familiarity with the toy industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Growth and Career Opportunities
• Flexible Work Hours
• Comprehensive Benefits
• Other Fun Perks

Working Hours: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Spin Master is a leading global children's entertainment company, creating exceptional play experiences through its three creative centers: Toys, Entertainment, and Digital Games.

Company Size: Spin Master has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: Spin Master was founded in 1994 and has since grown into a global leader in children's entertainment.

Company Description:

• Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making
• The company offers a challenging start-up atmosphere with opportunities for future advancement and internal transfers
• Spin Master is committed to creating an accessible and inclusive hiring process

Company Specialties:

• Marketing
• Entertainment
• Toy design and development
• Manufacturing
• Remote Control
• Robotics
• Preschool
• Games
• Children's mobile apps

Company Website: www.spinmaster.com

ASSUMPTION: Spin Master's size and growth potential make it an attractive option for candidates seeking career advancement opportunities. The company's commitment to accessibility and inclusion ensures a diverse and inclusive work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-level brand management professionals seeking to grow their careers in the consumer products industry.

Reporting Structure: The Associate Brand Manager reports directly to the Senior Brand Manager and works closely with cross-functional teams, including product development, design, engineering, sales, and marketing.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Advancement to Senior Brand Manager or other leadership roles within the brand management team
• Expansion into other areas of the business, such as product development or marketing
• Opportunities to work on diverse brands and product lines within the Spin Master portfolio

ASSUMPTION: This role offers significant growth potential for candidates with strong brand management skills and a passion for the consumer products industry.

🌍 Location & Work Environment

Office Type: Spin Master's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 225 King St W, Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and entertainment scene
• The city offers a wide range of housing options, from urban condos to suburban family homes
• Toronto has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a combination of on-site and remote work.

ASSUMPTION: Spin Master's headquarters offers a dynamic and engaging work environment, with ample opportunities for collaboration and growth. The hybrid work arrangement provides flexibility for employees to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and/or team members
• Case study or presentation task to assess brand management skills
• Final interview with senior leadership

Key Assessment Areas:

• Brand management skills and experience
• Project management and organizational skills
• Communication and collaboration skills
• Data analysis and problem-solving skills
• Cultural fit and alignment with Spin Master's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management experience and skills
• Prepare for behavioral interview questions that focus on your experience with brand management, project management, and collaboration
• Demonstrate your understanding of the consumer products industry and Spin Master's brand portfolio

ATS Keywords: Brand Management, Consumer Products, Project Management, Marketing, P&L, Data Analysis, Cross-Functional Teams, Stakeholder Communication, Licensors, POS Performance, Competitive Landscape, Trends

ASSUMPTION: Spin Master's interview process is designed to assess candidates' brand management skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of the consumer products industry and Spin Master's brand portfolio.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Brand24, Brandfolder)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Microsoft Office Suite and brand management software is required for this role. Experience with data analysis tools and project management tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Spin Master encourages creativity, risk-taking, and continuous learning
• Collaboration: The company fosters a team-oriented work environment that values input and ideas from all team members
• Fun: Spin Master prioritizes creating a positive, enjoyable work environment that reflects the company's mission to make life more fun

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Flexible and adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
• Do you have a passion for the consumer products industry and a commitment to creating exceptional play experiences?

ASSUMPTION: Spin Master's culture values innovation, collaboration, and fun, with a focus on creating a positive, engaging work environment. Candidates who are self-motivated, results-driven, and passionate about the consumer products industry will thrive in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for candidates new to brand management
• Working in a fast-paced, dynamic environment may require candidates to adapt quickly to changes and prioritize effectively
• Collaborating with licensors and other external partners may present unique communication and coordination challenges
• Analyzing data and generating insights may require candidates to develop new skills or improve existing ones

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique opportunity to work on a diverse portfolio of children's entertainment brands
• Spin Master's focus on innovation and creativity sets it apart from more traditional consumer products companies
• This role offers significant growth potential for candidates with strong brand management skills and a passion for the consumer products industry

ASSUMPTION: This role is well-suited for candidates with experience in brand management, marketing, or related fields, seeking to grow their careers in the consumer products industry.

📝 Sample Projects

• Developing and executing a marketing and brand strategy for a new product launch, from concept to execution
• Analyzing POS performance and competitive landscape to identify growth opportunities and optimize brand performance
• Managing a product line's P&L, driving financial goals, and ensuring brand profitability

ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Associate Brand Manager role at Spin Master.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader brand management team and Spin Master's overall strategy?
• What opportunities are there for growth and advancement within the brand management team and Spin Master more broadly?
• How does Spin Master support work-life balance for employees working in a hybrid arrangement?
• What are the key challenges and opportunities facing the brand(s) I would be working on, and how can I contribute to their success?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the brand portfolio, and provide valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Spin Master Careers portal
• Tailor your resume and cover letter to highlight relevant brand management experience and skills
• Prepare for behavioral interview questions that focus on your experience with brand management, project management, and collaboration
• Demonstrate your understanding of the consumer products industry and Spin Master's brand portfolio
• Follow up with Spin Master's Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.