📌 Core Information
🔹 Job Title: Senior Brand Designer
🔹 Company: Rocket Money
🔹 Location: San Francisco, CA, Washington, D.C., New York City, N.Y., Detroit MI.
🔹 Job Type: Full-time, Hybrid (1-2 days in office per week)
🔹 Category: Brand Design
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving Rocket Money’s visual language across various surfaces
- Collaborating with cross-functional teams to create user-centered visuals
- Mentoring junior designers and contributing to team rituals and standards
- Bringing motion, layout, typography, and iconography together to tell clear stories
ASSUMPTION: This role requires a strong foundation in visual design and a deep appreciation for UI/UX. The ideal candidate will have experience designing for mobile-first products and be comfortable working in shared design systems.
📋 Key Responsibilities
✅ Design and evolve Rocket Money’s visual brand across mobile product, lifecycle campaigns, and marketing surfaces
✅ Collaborate with Product Design to bring branded visuals into onboarding, feature launches, and in-app education moments
✅ Co-develop visual components with the Design Systems team to ensure cohesion and flexibility in the right places
✅ Mentor junior designers and contribute to shaping team rituals and standards
✅ Bring motion, layout, typography, and iconography together to tell clear, emotionally intelligent stories
ASSUMPTION: This role requires a high level of creativity and attention to detail. The ideal candidate will be able to work independently and collaboratively to create visually appealing and on-brand designs.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Visual Arts, or a related field (or equivalent experience)
Experience: 5+ years of experience in brand, product, or visual design
Required Skills:
- Proficient in Figma
- Experience designing for mobile-first products
- Clear understanding of hierarchy, information design, and layout within different product environments
- Excellent communication skills and the ability to present design decisions with clarity
- Experience collaborating with cross-functional partners including Product, Engineering, and Marketing
Preferred Skills:
- Motion design fluency, illustration direction, or experience in fintech/personal finance
ASSUMPTION: While a degree in design is preferred, equivalent experience in the field will also be considered. The ideal candidate will have a strong portfolio showcasing high-quality visual design across UI/UX surfaces.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000/year + bonus + benefits
Benefits:
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Working Hours: Full-time, with flexible hours and the expectation to work on-site 1-2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand designer role with 5+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2015 (as Truebill, rebranded to Rocket Money in 2022)
Company Description:
- Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money
- The company aims to empower people to live their best financial lives by providing tools to manage subscriptions, lower bills, build budgets, and reach savings goals
- Rocket Money was acquired by Rocket Companies (NYSE: RKT) in 2021 and rebranded to Rocket Money in 2022
Company Specialties:
- Personal Finance Management
- Subscription Management
- Bill Negotiation
- Budgeting
- Savings Goals
Company Website: www.rocketmoney.com
ASSUMPTION: Rocket Money is a well-established company in the personal finance industry with a strong focus on empowering users to take control of their finances. The company offers a comprehensive suite of services to help users manage their money more effectively.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Design
Work Arrangement: Hybrid (1-2 days in office per week)
Growth Opportunities:
- Mentoring junior designers and contributing to team rituals and standards
- Potential to take on additional responsibilities and advance within the Design team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to mentor junior designers and contribute to the development of the Design team's culture and processes.
🌍 Location & Work Environment
Office Type: Hybrid (with on-site requirements)
Office Location(s): San Francisco, CA, Washington, D.C., New York City, N.Y., Detroit MI.
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry and diverse culture
- Washington, D.C.: Home to the nation's capital and a hub for politics and policy
- New York City, N.Y.: A global financial center with a fast-paced and dynamic work environment
- Detroit MI.: A city with a rich automotive history and a growing tech scene
Work Schedule: Full-time, with flexible hours and the expectation to work on-site 1-2 days per week
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and able to commute to one of the listed office locations 1-2 days per week.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- Design challenge or case study presentation
- Final interview with the Design team and/or other stakeholders
Key Assessment Areas:
- Design skills and portfolio quality
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and portfolio to highlight your relevant design experience and skills
- Prepare a strong design challenge or case study presentation that demonstrates your ability to create user-centered visuals
- Research Rocket Money and be prepared to discuss how your design philosophy aligns with the company's brand and values
ATS Keywords: Brand Design, Visual Design, UI/UX, Mobile Design, Information Design, Layout, Figma, Communication Skills, Collaboration, Motion Design, Illustration Direction
ASSUMPTION: The application process for this role may involve a design challenge or case study presentation, so applicants should be prepared to showcase their design skills and thought process.
🛠️ Tools & Technologies
- Figma
- Sketch or Adobe XD (if preferred)
- Prototyping tools (e.g., InVision, Marvel)
- Motion design tools (e.g., After Effects, Principle)
ASSUMPTION: The ideal candidate for this role will be proficient in Figma and comfortable working in shared design systems. Familiarity with other design tools and motion design software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Simplicity
- Transparency
- Collaboration
- Growth
Work Style:
- Collaborative and team-oriented
- User-centered and data-driven
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with user data and feedback to inform your design decisions?
- Are you open to feedback and willing to adapt your designs based on input from stakeholders?
ASSUMPTION: The ideal candidate for this role will be a strong communicator and collaborator, with a user-centered design philosophy and a willingness to adapt their designs based on feedback from stakeholders.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with cross-functional teams and incorporating feedback from various stakeholders
- Adapting to changes in the company's brand or design language
- Working in a hybrid environment and commuting to an office location 1-2 days per week
ASSUMPTION: The ideal candidate for this role will be able to manage multiple projects and deadlines effectively, collaborate well with cross-functional teams, and adapt to changes in the company's brand or design language. They should also be comfortable working in a hybrid environment and commuting to an office location 1-2 days per week.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Designer or Senior Visual Designer role at other companies in the tech or financial services industries
- However, Rocket Money places a strong emphasis on user-centered design and collaboration, so the ideal candidate will have experience working with user data and feedback to inform their design decisions
- This role offers the opportunity to work on high-impact projects and collaborate with cross-functional teams, providing significant growth opportunities for the right candidate
ASSUMPTION: While this role is similar to other Senior Brand Designer or Senior Visual Designer roles in the industry, the ideal candidate will have experience working with user data and feedback to inform their design decisions and be comfortable collaborating with cross-functional teams.
📝 Sample Projects
- Redesigning the onboarding experience for new users to improve engagement and retention
- Creating a consistent visual language for Rocket Money's marketing campaigns and lifecycle emails
- Developing a design system that ensures cohesion and flexibility across the company's various products and services
ASSUMPTION: The ideal candidate for this role will have experience working on projects that involve user-centered design, brand evolution, and the development of design systems.
❓ Key Questions to Ask During Interview
- Can you describe the design process and how user feedback is incorporated into the design cycle?
- How does the Design team collaborate with other departments, such as Product and Marketing?
- What opportunities are there for growth and advancement within the Design team?
- How does Rocket Money support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the Design team's culture and processes?
ASSUMPTION: The ideal candidate for this role will be curious and engaged, with thoughtful questions about the company's design process, culture, and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant design experience and skills
- Prepare a strong design challenge or case study presentation that demonstrates your ability to create user-centered visuals
- Research Rocket Money and be prepared to discuss how your design philosophy aligns with the company's brand and values
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
