📌 Core Information
🔹 Job Title: Senior Brand Manager: Strategy & Integration
🔹 Company: Globe Group
🔹 Location: 20F The Globe Tower, Philippines
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving GOMO's growth through strategic planning and execution
- Managing GOMO's full P&L, including revenue growth and user-level performance
- Identifying high-impact segments and uncovering data-driven insights for acquisition, usage, and monetization
- Collaborating cross-functionally to ensure all brand activities are aligned and integrated
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Own and manage GOMO’s full P&L — from revenue growth to user-level performance
✅ Identify high-impact segments and uncover data-driven insights to drive acquisition, usage, and monetization
✅ Develop GOMO’s long-term strategic roadmap and short-term growth plans
✅ Translate strategy into execution by aligning key brand, product, GTM, and CX initiatives
✅ Run performance rhythms: growth reviews, dashboards, planning cadences, and initiative tracking
✅ Work across Globe and partner teams to integrate enterprise-level innovations into GOMO
✅ Ensure that all verticals (commercial, product, care, experience) are aligned to a unified brand goal
ASSUMPTION: This role involves a high degree of strategic planning and cross-functional coordination to drive GOMO's growth and success.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
Experience: 8-10 years in business strategy, product/growth operations, consulting, or commercial leadership
Required Skills:
- Proven ability to turn user insights and data into actionable strategic direction
- Strong financial and business acumen — experience with P&L or commercial planning required
- Experience working across cross-functional teams and managing multiple workstreams
- Strong communication and organizational leadership skills
Preferred Skills:
- Exposure to telco, tech, or digital-first consumer brands
ASSUMPTION: Candidates with a strong background in strategic planning, data analysis, and cross-functional collaboration will excel in this role.
💰 Compensation & Benefits
Salary Range: PHP 1,500,000 - PHP 2,500,000 per annum (Based on industry standards for similar roles in the Philippines)
Benefits:
- Health and wellness benefits
- Retirement plans
- Employee discounts on Globe products and services
- Training and development opportunities
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the Philippines. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Globe Group is a leading full-service telecommunications company in the Philippines, serving consumers and businesses across a suite of products and services, including mobile, fixed, broadband, data connectivity, internet, and managed services.
Company Size: Globe Group has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Globe Group was founded in 1993 and is publicly listed on the Philippine Stock Exchange (PSE) with the stock symbol GLO.
Company Description:
- Globe is committed to creating a wonderful world for its people, business, and nation.
- The company aims to attract the best and brightest talents to share its purpose of creating a Globe of Good.
- Globe is a signatory to the United Nations Global Compact, committing to implement universal sustainability principles.
Company Specialties:
- Telecommunications
- Digital transformation
- Digital inclusion
- Fintech
- Startups
- Telemedicine
- Sustainability and ESG
Company Website: Globe Telecom
ASSUMPTION: Globe Group's diverse range of services and commitment to sustainability provide ample opportunities for growth and impact.
📊 Role Analysis
Career Level: Senior-level position with strategic responsibilities
Reporting Structure: This role reports directly to the GOMO leadership team and collaborates cross-functionally with various departments.
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to shape GOMO's strategic direction and drive its growth
- Exposure to various aspects of the business, fostering well-rounded professional development
- Opportunities to work with and learn from experienced leaders in the telecommunications industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on GOMO's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 20F The Globe Tower, Taguig City, Philippines
Geographic Context:
- The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate.
- Taguig City is a highly urbanized city in the National Capital Region, known for its bustling business districts and vibrant culture.
- The Globe Tower is a prominent landmark in the city, offering easy access to various amenities and transportation options.
Work Schedule: Standard office hours with flexible work arrangements available
ASSUMPTION: The modern office environment and central location provide an ideal work setting for collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final round with GOMO leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Leadership potential and cultural fit
Application Tips:
- Highlight relevant experience in business strategy, data analysis, and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize your strategic mindset and ability to drive growth.
- Prepare examples of your strategic planning and execution skills to discuss during the interview.
ATS Keywords: Business Strategy, Product Operations, Growth Operations, Consulting, Commercial Leadership, Financial Acumen, P&L Management, Data Analysis, Cross-Functional Collaboration, Communication Skills, Organizational Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the GOMO team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role, while other tools may be specific to the organization's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Valuing people and collaboration
- Acting with integrity
- Caring like an owner
- Keeping things simple
- Moving fast and improving every day
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Adaptable and responsive to change
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in turning complexity into clarity and strategy into movement?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you possess strong communication and organizational leadership skills?
ASSUMPTION: Candidates who align with Globe Group's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- The role requires managing multiple workstreams and balancing short-term execution with long-term strategy.
- Candidates may face competition from internal and external applicants with relevant experience.
- The role involves working with cross-functional teams, which may present coordination and communication challenges.
- The Philippines has a highly competitive telecommunications market, requiring constant innovation and adaptation.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strategic mindset and cross-functional collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and integration for GOMO within the Globe Group ecosystem.
- Compared to other brand management roles, this position places a stronger emphasis on strategic planning and cross-functional collaboration.
- Career progression may involve moving into leadership roles within GOMO or other business units within Globe Group.
ASSUMPTION: This role offers a unique opportunity to drive growth and integration within a dynamic and innovative telecommunications company.
📝 Sample Projects
- Developing a comprehensive strategic roadmap for GOMO's next phase of growth
- Conducting a data-driven analysis of high-impact segments for acquisition, usage, and monetization
- Leading a cross-functional initiative to integrate an enterprise-level innovation into GOMO's offerings
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, focusing on driving growth and integration for GOMO.
❓ Key Questions to Ask During Interview
- Can you describe the current strategic priorities for GOMO and how this role will contribute to them?
- How does this role collaborate with other departments and teams within Globe Group?
- What are the key performance indicators (KPIs) for success in this role, and how will they be tracked?
- How does Globe Group support the professional development and growth of its employees?
- What is the company's approach to fostering a diverse and inclusive work environment?
ASSUMPTION: These questions will help candidates better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic mindset, data analysis skills, and cross-functional collaboration experience.
- Prepare examples of your strategic planning and execution skills to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
