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(Associate) Brand Manager

AstraZeneca
Full-time
On-site
Taiwan
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Brand Manager

πŸ”Ή Company: AstraZeneca

πŸ”Ή Location: Taiwan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Pharmaceutical Manufacturing

πŸ”Ή Date Posted: June 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Designing, implementing, and evaluating marketing activities for assigned brand
  • Analyzing market data and identifying growth opportunities
  • Collaborating with internal and external stakeholders to execute marketing plans
  • Contributing to the creativity of product packaging, presentation, and promotional activities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Designs, implements, and evaluates marketing activities of assigned brand, which may include distribution channel solutions

βœ… Reviews marketing programs and implements program changes

βœ… Works with analysts to analyze market data and identify key segment drivers, growth opportunities, and business threats

βœ… Liaises with internal departments and external agencies to ensure full communication and success of marketing plans

βœ… Contributes to creativity of product packaging, presentation, and promotional activities

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: Experience managing complex projects

Required Skills:

  • Proven project management skills
  • Strong analytical skills
  • Excellent communication and collaboration skills
  • Ability to work independently and in a team environment

Preferred Skills:

  • MBA in relevant field
  • Experience in Consumer and/or Managed Markets promotions and/or strategy role
  • Experience in Insight/Market Research
  • Sales and/or Sales Leadership experience
  • Experience in Emerging or DFL role
  • Understanding of the development and commercialization of pharmaceutical products
  • Understanding of the Healthcare environment

ASSUMPTION: While an MBA and industry-specific experience are preferred, candidates with a strong academic record and relevant transferable skills are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for an Associate Brand Manager role in Taiwan is NT$700,000 - NT$1,200,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and qualifications.

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Health, dental, and vision insurance
  • Retirement savings plan with company match

Working Hours: Full-time position with standard office hours. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AstraZeneca operates in the competitive pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines.

Company Size: AstraZeneca is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.

Company Description:

  • AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines.
  • The company has a portfolio of medicines for major disease areas, including cancer, cardiovascular, gastrointestinal, neuroscience, respiratory, and inflammation.
  • AstraZeneca is committed to advancing science and improving patient outcomes through innovative medicines.

Company Specialties:

  • Pharmaceutical research and development
  • Global business operations
  • Innovation and collaboration

Company Website: http://www.astrazeneca.com

ASSUMPTION: AstraZeneca's focus on innovation and collaboration creates an environment that encourages creativity and continuous learning.

πŸ“Š Role Analysis

Career Level: This role is an entry to mid-level position within the marketing department of a large pharmaceutical company.

Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, market research, and product management.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

  • Progression to a Brand Manager role within 2-3 years
  • Expansion into other therapeutic areas or global markets
  • Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on increased responsibilities as they develop their skills and expertise.

🌍 Location & Work Environment

Office Type: AstraZeneca's Taiwan office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Taiwan

Geographic Context:

  • Taiwan is a highly developed, technology-oriented country with a strong focus on innovation and research and development.
  • The pharmaceutical industry in Taiwan is growing, with a increasing demand for skilled professionals.
  • Taiwan offers a high quality of life, with excellent healthcare, education, and cultural attractions.

Work Schedule: Standard office hours with occasional overtime as needed to meet project deadlines.

ASSUMPTION: Taiwan's vibrant and dynamic business environment provides a stimulating and challenging work environment for professionals in the pharmaceutical industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening interview
  • In-person or video interview with hiring manager and/or team members
  • Final interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Communication and collaboration skills
  • Cultural fit and alignment with AstraZeneca's values
  • Understanding of the pharmaceutical industry and market trends

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's mission and values
  • Prepare examples of your problem-solving skills and ability to work collaboratively with cross-functional teams
  • Research AstraZeneca's recent news and developments to show your interest in and knowledge of the company

ATS Keywords: Brand Management, Marketing Activities, Market Data Analysis, Project Management, Consumer Promotions, Market Research, Sales Leadership, Pharmaceutical Products, Healthcare Environment

ASSUMPTION: AstraZeneca's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management software (e.g., Asana, Trello, Microsoft Project)
  • Data analysis tools (e.g., Excel, SPSS, R)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates should have a strong working knowledge of Microsoft Office Suite and be willing to learn and adapt to new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity: Putting patients first in everything we do
  • One AstraZeneca: Working together to achieve our goals
  • Integrity: Acting with honesty and integrity in all our interactions
  • Respect: Valuing and including everyone's perspectives
  • Science: Driving innovation through curiosity and a passion for science

Work Style:

  • Collaborative: Working closely with cross-functional teams to achieve common goals
  • Innovative: Encouraging creativity and new ideas to drive business success
  • Data-driven: Using data and analytics to inform decision-making and strategy

Self-Assessment Questions:

  • How do you demonstrate patient-centricity in your work?
  • Can you provide an example of a time when you worked collaboratively with a cross-functional team to achieve a common goal?
  • How do you use data and analytics to inform your decision-making and strategy?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with AstraZeneca's values and a willingness to embrace the company's collaborative and innovative work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced and dynamic industry with constant change and uncertainty
  • Adapting to new tools, technologies, and processes as the company evolves
  • Navigating a large and complex organization with diverse teams and stakeholders

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively in a complex and dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Brand Manager role, this position has a narrower scope and focuses on the execution of marketing plans rather than strategic decision-making
  • In the pharmaceutical industry, Brand Manager roles often require a higher level of experience and responsibility than similar roles in other industries
  • Career progression from an Associate Brand Manager role typically involves moving into a Brand Manager position or expanding into other therapeutic areas or global markets

ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within AstraZeneca when evaluating this role.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new pharmaceutical product launch
  • Analyzing market data to identify trends and opportunities for brand growth
  • Collaborating with cross-functional teams to optimize distribution channel solutions

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and accomplishments in brand management, market research, and project management.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and growth within the organization?
  • How does AstraZeneca support work-life balance for its employees?
  • What are the key priorities for this role in the first 90 days?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the company with their own career goals and personal values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your problem-solving skills and ability to work collaboratively with cross-functional teams
  • Research AstraZeneca's recent news and developments to show your interest in and knowledge of the company
  • Follow up with a thank-you note within 24 hours of your interview to express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.