Associate Brand Manager

📌 Core Information

🔹 Job Title: Associate Brand Manager

🔹 Company: Nature’s Way

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting strategic go-to-market plans for the Alive brand
• Managing the full P&L with accountability for delivering financial and brand targets
• Collaborating cross-functionally with sales, finance, product development, consumer insights, creative services, and external agencies
• Embracing an analytical, continuous optimization approach to ensure excellence in execution

ASSUMPTION: This role requires a strong understanding of consumer packaged goods marketing, with a focus on driving growth through data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Track and analyze business performance, evaluate data and market trends, and form insights and action plans

✅ Connect relevant consumer information to feed the business planning process

✅ Be the forecast owner and drive identification and quantification of key forecast drivers

✅ Recommend where to place future bets for growth

✅ Support the Brand Manager in leading development of annual brand plans and marketing objectives

✅ Collaborate with consumer insights team to develop foundational insights that ladder up to business and brand strategies

✅ Work cross-functionally with ecomm, shopper marketing, and sales to evaluate and optimize marketing investment plans that drive profitable, efficient growth

✅ Lead innovation and renovation projects cross-functionally with various departments for areas of responsibility

✅ Support ad hoc projects on additional marketing initiatives as needed

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively with various departments to drive growth and optimize business performance.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 3-5 years of relevant work experience in consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels

Required Skills:

• Strong analytical skills and data-driven decision making
• Excellent communication and collaboration skills
• Proven ability to manage P&L and drive growth
• Experience with consumer insights and market trends analysis
• Familiarity with consumer packaged goods marketing within the Food/Drug/Mass and/or Health Food Store channels

Preferred Skills:

• Master's degree in Business Administration
• Marketing experience with a healthcare or supplements portfolio

ASSUMPTION: Candidates with a strong background in consumer packaged goods marketing and a proven track record of driving growth through data-driven decision making are preferred.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (based on industry standards for a mid-level marketing role in Minneapolis)

Benefits:

• Medical, dental, and vision insurance
• 401K plan with company match
• Paid time off and holidays
• Company-provided short-term and long-term disability
• Life and AD&D insurance
• Flexible spending accounts
• Voluntary critical illness and accident coverage
• New parent phase-in program and paternity leave
• Educational assistance reimbursement
• Product discounts and wellness program

Working Hours: Full-time, with up to 20% domestic travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Minneapolis. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Nature’s Way is a leading manufacturer of dietary supplements and vitamins, operating in the wellness and fitness services industry. The company is known for its expansive offerings of whole herbs, standardized extracts, vitamins, minerals, and homeopathic remedies.

Company Size: Nature’s Way is a mid-sized company with 501-1,000 employees, providing a structured and collaborative work environment.

Founded: Nature’s Way was founded in 1972 and has since grown to become one of the most recognized and trusted manufacturers of dietary supplements and vitamins.

Company Description:

• Nature’s Way is committed to building trustworthy brands that help improve the health and wellness of others
• The company is known for its unwavering commitment to quality and efficacy, utilizing top-quality ingredients and diligently adhering to Good Manufacturing Practices (GMP)
• Nature’s Way offers a wide range of products, including herbal supplements, vitamins, minerals, and homeopathic remedies, sold through various retail partners

Company Specialties:

• Dietary supplement
• Vitamin
• Health
• Homeopathics

Company Website: www.naturesway.com

ASSUMPTION: Nature’s Way is a well-established company with a strong commitment to quality and efficacy, providing a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works closely with various departments, including sales, finance, product development, consumer insights, creative services, and external agencies.

Work Arrangement: This role requires up to 20% domestic travel, with some international travel potentially required.

Growth Opportunities:

• Potential advancement to a Brand Manager role with increased responsibilities and leadership opportunities
• Expansion of skills and expertise through cross-functional collaboration and project management experience
• Possibility to work on high-impact projects that drive significant business growth and innovation

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain valuable experience working on high-impact projects.

🌍 Location & Work Environment

Office Type: Nature’s Way has multiple office locations, with this role based in Minneapolis, Minnesota.

Office Location(s): 100 N 6th St, Minneapolis, Minnesota, US

Geographic Context:

• Minneapolis is the largest city in Minnesota, with a population of over 429,000 people
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities
• Minneapolis has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with up to 20% domestic travel required

ASSUMPTION: Minneapolis offers a diverse and vibrant work environment, with numerous cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Brand Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Understanding of consumer packaged goods marketing and market trends
• Ability to manage P&L and drive growth
• Familiarity with consumer insights and market trends analysis

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of consumer packaged goods marketing and market trends in your application materials
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
• Research Nature’s Way and the Alive brand to show your enthusiasm for the role and the company

ATS Keywords: Consumer packaged goods marketing, market trends, data-driven decision making, P&L management, brand management, marketing objectives, cross-functional collaboration

ASSUMPTION: Nature’s Way uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and application materials can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics or similar web analytics tools
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is preferred for this role, as they are essential for driving growth and optimizing business performance.

👔 Cultural Fit Considerations

Company Values:

• Trust: Nature’s Way is committed to building trustworthy brands that help improve the health and wellness of others
• Quality: The company is known for its unwavering commitment to quality and efficacy, utilizing top-quality ingredients and diligently adhering to Good Manufacturing Practices (GMP)
• Integrity: Nature’s Way is committed to acting with integrity in all aspects of its business operations

Work Style:

• Collaborative: Nature’s Way encourages strong cross-functional collaboration to drive growth and optimize business performance
• Data-driven: The company emphasizes data-driven decision making and continuous optimization to ensure excellence in execution
• Adaptable: Nature’s Way values employees who can adapt to changing market trends and consumer preferences

Self-Assessment Questions:

• Do you align with Nature’s Way’s commitment to building trustworthy brands and acting with integrity?
• Are you comfortable working in a collaborative, data-driven environment and adapting to changing market trends?
• Do you have strong analytical skills and the ability to manage P&L and drive growth?

ASSUMPTION: Candidates who align with Nature’s Way’s values and work style are more likely to succeed in this role and contribute to the company’s mission.

⚠️ Potential Challenges

• Managing a full P&L and driving growth can be challenging and requires strong analytical skills and strategic thinking
• Collaborating effectively with various departments and external agencies can be complex and time-consuming
• Keeping up with changing market trends and consumer preferences can require continuous learning and adaptation
• The role may require up to 20% domestic travel, with some international travel potentially required

ASSUMPTION: Candidates should be prepared to face these challenges and have the skills and experience necessary to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position, but with a focus on supporting the development and execution of strategic go-to-market plans and managing the full P&L
• In the consumer packaged goods industry, this role is similar to a Brand Manager or Marketing Manager position, but with a focus on driving growth through data-driven decision making and cross-functional collaboration
• Career-wise, this role is a stepping stone to a Brand Manager or Marketing Manager position, with potential for advancement to a senior leadership role

ASSUMPTION: Candidates should compare this role to similar positions in the consumer packaged goods industry and consider their career goals when applying.

📝 Sample Projects

• Developing and executing a strategic go-to-market plan for a new product launch
• Conducting a market trends analysis and forming insights and action plans to drive business growth

• Managing a product renovation project cross-functionally with various departments to optimize business performance

ASSUMPTION: These sample projects demonstrate the types of initiatives an Associate Brand Manager might work on, highlighting the role’s focus on driving growth and optimizing business performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Nature’s Way support the professional development and growth of its employees?
• What are the biggest challenges facing the Alive brand, and how can this role help address them?
• How does Nature’s Way measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
• Research Nature’s Way and the Alive brand to show your enthusiasm for the role and the company
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.