Associate Brand Manager

📌 Core Information

🔹 Job Title: Associate Brand Manager

🔹 Company: Ubisoft

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Computer Games

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days a week in the office)

🚀 Job Overview

Key aspects of this role include:

• Contributing to global go-to-market strategy for Ubisoft brands
• Overseeing marketing tactics and execution for assigned games
• Building and leading the production of creative assets for marketing campaigns
• Collaborating with cross-functional teams to build comprehensive go-to-market plans
• Providing operational support for team-wide projects and ensuring project goals are met

ASSUMPTION: This role requires a strong understanding of marketing principles, video games, and the ability to work effectively in an international context with remote team members.

📋 Key Responsibilities

✅ Oversee marketing tactics and execution for assigned games, ensuring project goals are met

✅ Build the marketing strategy including consumer insights, situational analysis, and competitive insights

✅ Collaborate with expertise teams to build the full go-to-market plans for your games

✅ Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos, and trailers in a ROI-driven/agile mindset

✅ Follow up on paid media plans and deal with Ubisoft-owned channels to maximize their impact

✅ Follow up on budgets and production schedules

✅ Consistently manage and execute marketing plan tactics, ensuring project goals are flawlessly executed

✅ Act as the global 'source of truth' and provide support across all regions to coordinate key local teams' engagement

✅ Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional teams to build their own KPIs

✅ Follow the industry and regularly share key benchmarks that could help strengthen strategies

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a complex, international organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Prior marketing experience, ideally in the gaming industry

Required Skills:

• Proven marketing experience and demonstrated interest in video games and entertainment
• Curiosity about video games and entertainment in general, with ease working in an international context with remote team members
• Rigorous, tactful, and creative with good communication skills; fluent in English and French
• Comfortable working in and navigating complex organizations and willing to learn how to work in a multinational company
• Hard skills: Experience with MS Suite (Excel, Teams, SharePoint, etc.), basic Photoshop skills helpful
• Soft skills: research, writing, collaboration, communication, organization, adaptation to change skills, presentation skills

Preferred Skills:

• Experience working with global brands
• Familiarity with the gaming industry and its trends

ASSUMPTION: Candidates should have a strong interest in video games and entertainment, as well as relevant marketing experience and a willingness to learn and adapt in a multinational context.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a Marketing Associate in France with 0-2 years of experience)

Benefits:

• Profit Sharing
• Yearly Company Saving Plan
• 25 paid time off days + 12 additional paid days off
• 50% of your Navigo pass is paid by the company
• Lunch vouchers (€9/day)
• Healthcare for you and your family
• Additional perks and benefits

Working Hours: Full-time (37.5 hours/week) with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Associate in France with 0-2 years of experience. Actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 10,001+ employees (Large enterprise)

Founded: 1986 (as a video game developer and publisher)

Company Description:

• Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands
• The company is known for its highly anticipated games, including the best-selling Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, and many more
• Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves

Company Specialties:

• Video Games
• Video Game Development
• Video Game Production
• Video Game Marketing
• Video Game Design
• Level Design
• Programming
• Online Programming
• Transmedia
• Art
• Audio
• IT
• Marketing
• Community Management
• Production
• and Creativity

Company Website: ubisoft.com

ASSUMPTION: Ubisoft is a large, multinational company with a strong focus on creativity, innovation, and collaboration in the gaming industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Associate Marketing Director in Paris, with potential interaction with the Senior Director of the team and a VP Executive Publisher

Work Arrangement: Hybrid (3 days a week in the office, with the rest of the time working remotely)

Growth Opportunities:

• Potential career progression within the marketing department or other departments within Ubisoft
• Opportunities to work on various brands and projects within the Ubisoft portfolio
• Chance to gain experience in global brand management and marketing strategy

ASSUMPTION: This role offers opportunities for growth and development within a large, multinational company with a strong focus on creativity and innovation in the gaming industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a gym available in the building

Office Location(s): Saint-Mandé, France

Geographic Context:

• Saint-Mandé is a suburb of Paris, located in the eastern part of the Île-de-France region
• The office is easily accessible by public transportation, with the Saint-Mandé metro station nearby
• The area offers a mix of urban and suburban living, with nearby parks, shops, and restaurants

Work Schedule: Full-time (37.5 hours/week) with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy

ASSUMPTION: The office location offers a convenient and accessible work environment, with opportunities for both collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Phone call with a Recruiter (30 minutes)
• Interview with the manager of the role: the Associate Director (60 minutes)
• Interview with the Senior Director of the team and a VP Executive Publisher (30 minutes)

Key Assessment Areas:

• Marketing skills and experience
• Understanding of the gaming industry and Ubisoft's portfolio
• Cultural fit and alignment with Ubisoft's values
• Problem-solving skills and ability to work effectively in a complex, international organization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your passion for video games and entertainment, and your understanding of the gaming industry
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
• Research Ubisoft's portfolio and company culture to show your enthusiasm and cultural fit

ATS Keywords: Marketing, Brand Management, Gaming Industry, Video Games, Global Marketing Strategy, Marketing Tactics, Creative Assets, Cross-functional Collaboration, Project Management, Consumer Insights, Competitive Analysis, Budget Management

ASSUMPTION: The interview process focuses on assessing the candidate's marketing skills, experience, and cultural fit within Ubisoft's organization.

🛠️ Tools & Technologies

• MS Suite (Excel, Teams, SharePoint, etc.)
• Basic Photoshop skills helpful
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Quality
• Emotional Connection
• Optimism
• Responsibility
• Excellence
• Family Spirit

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Data-driven and analytical
• Creative and innovative
• Results-oriented and focused on delivering high-quality work

Self-Assessment Questions:

• How do your personal values align with Ubisoft's company values?
• Are you comfortable working in a complex, international organization with remote team members?
• Do you have strong organizational skills and the ability to manage multiple projects and deadlines?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on creativity and innovation?

ASSUMPTION: Ubisoft values a strong cultural fit, with an emphasis on creativity, innovation, collaboration, and a results-driven work ethic.

⚠️ Potential Challenges

• Working in a complex, international organization with remote team members may present communication and collaboration challenges
• Managing multiple projects and deadlines may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may require adaptability and resilience
• The gaming industry is competitive and subject to rapid change, which may present unique challenges and opportunities

ASSUMPTION: This role may present unique challenges related to working in a complex, international organization, managing multiple projects and deadlines, and adapting to a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Brand Manager or Marketing Associate role in other industries, with a focus on global brand management and marketing strategy
• However, this role is unique in its focus on the gaming industry and Ubisoft's portfolio of brands
• Career progression in this role may differ from similar roles in other industries, with opportunities for growth and development within Ubisoft's organization

ASSUMPTION: This role is similar to a Junior Brand Manager or Marketing Associate role in other industries, but with a unique focus on the gaming industry and Ubisoft's portfolio of brands.

📝 Sample Projects

• Developing a global marketing strategy for an upcoming Ubisoft game, including consumer insights, situational analysis, and competitive insights
• Collaborating with cross-functional teams to build comprehensive go-to-market plans for a Ubisoft brand, including press and influencers plans, trade marketing plans, and more
• Briefing internal/external agencies and leading the production of creative assets for a marketing campaign, such as key visuals, videos, and trailers, in a ROI-driven/agile mindset

ASSUMPTION: Sample projects for this role may include developing global marketing strategies, collaborating with cross-functional teams, and leading the production of creative assets for marketing campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the assigned Ubisoft brand?
• What are the key challenges facing the marketing team for the assigned Ubisoft brand, and how can this role help address them?
• How does Ubisoft support the professional development and growth of its employees?
• What is the team structure and dynamic for the marketing team working on the assigned Ubisoft brand?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ubisoft job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
• Research Ubisoft's portfolio and company culture to show your enthusiasm and cultural fit
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.