📌 Core Information
🔹 Job Title: Lead, Brand Creative, Women's Narrative, NA
🔹 Company: Nike
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving complex workstreams independently and directing others to develop well-crafted narratives and ideas.
- Delivering end-to-end creative concepts across product launches, brand stories, campaigns, and consumer activations.
- Working with a multidisciplinary team to execute and deliver creative storytelling across every consumer touchpoint.
- Translating briefs and marketing plans into big, simple, emotive ideas and innovative stories.
- Keeping up to date with emerging trends in fashion, design, film, art, media, and technology relevant to Nike and the North America Women's Performance team.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. It also demands a deep understanding of Nike's brand and the North America Women's Performance team's goals.
📋 Key Responsibilities
✅ Drive and deliver end-to-end creative concepts across product launches, brand stories, campaigns, and consumer activations, working from strategy through concept and finishing with premium executions across channels.
✅ Translate briefs and marketing plans into big, simple, emotive ideas and innovative stories.
✅ Lead workstreams independently, developing and crafting innovative creative concepts for North America Women's Performance campaigns.
✅ Keep up to date with emerging trends in fashion, design, film, art, media, and technology relevant to Nike and the North America Women's Performance team.
✅ Work across multiple projects, requiring careful planning and management of schedule.
✅ Communicate concepts to various internal and external audiences, tailoring presentations to successfully convey the creative vision.
ASSUMPTION: This role involves a high degree of creativity and collaboration, requiring the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor or Master’s degree in Creative Writing, Communications, Journalism, or a related field.
Experience: Minimum 5-7 years of creative experience in advertising agency, editorial, or in-house brand creative team.
Required Skills:
- Proven ability to drive complex workstreams independently and direct others to develop well-crafted narratives and ideas.
- Strong portfolio of brand storytelling displaying insight-driven work, critical thinking, a distinctive voice, an outstanding eye for detail, and a high taste level.
- Skilled and experienced in innovative storytelling (headlines, manifesti, long copy, short copy, scripts) across multiple platforms (social, digital, experiences, OOH, and film) and for a wide spectrum of audiences.
- Dedication to research and transforming brand strategies into creative strategies.
- Experience managing creative, design, and production partners, as well as internal stakeholders to deliver the highest caliber work.
Preferred Skills:
- Proven ability to lead across advertising and storytelling, with a focus on Youth and Lifestyle Culture, preferably within the footwear, apparel, or sport industries.
- A network of trusted freelance writers who can support on bigger projects.
- A skillful balance of creativity and organization, with a team player mentality.
- Strong leadership skills with an ability to mentor and guide more junior team members, fostering a collaborative and positive working environment.
- Excellent presentation skills with an ability to articulate ideas to senior leaders with precision and confidence; adept at communicating and defending creative work.
ASSUMPTION: This role requires a strong creative background with a proven track record in brand storytelling and a deep understanding of Nike's brand and the North America Women's Performance team's goals.
💰 Compensation & Benefits
Salary Range: The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills, and experience.
Benefits:
- Information about benefits can be found here.
Working Hours: Full-time position with standard business hours, but may require flexibility to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Los Angeles area. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports performance, innovation, and brand storytelling.
Company Size: Nike is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Nike was founded in 1964 and has since become a global leader in athletic footwear, apparel, and equipment.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability.
- The company is dedicated to minimizing its environmental impact through innovative materials, reducing waste, embracing a circular economy, energy efficiency, water stewardship, and transparency and accountability.
- Nike's commitment to sustainability extends across the entire lifecycle of its products, from design and manufacturing to consumer use and end-of-use.
Company Specialties:
- Footwear manufacturing
- Sports performance and innovation
- Brand storytelling and marketing
- Sustainability and environmental responsibility
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its brand and operations, and candidates should be prepared to discuss their understanding of and alignment with these values.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of creativity, strategic thinking, and leadership skills.
Reporting Structure: The Lead, Brand Creative, Women's Narrative, NA will report to the Creative Director and work closely with the North America Women's Performance Creative Studio teammates, the Global Creative team, Brand and Social teams, the Content Production team, and the Brand team.
Work Arrangement: This is an on-site position based in Los Angeles, California. However, some flexibility may be available for remote work depending on the role's requirements and the candidate's needs.
Growth Opportunities:
- This role offers the opportunity to work on high-profile campaigns and collaborate with talented team members, providing ample opportunities for professional growth and development.
- Nike's large size and global presence provide numerous opportunities for career advancement and exploration of different roles and markets.
- This role may also provide opportunities to mentor and guide more junior team members, fostering a collaborative and positive working environment.
ASSUMPTION: This role offers significant opportunities for career growth and development, both within the North America Women's Performance team and across Nike's global organization.
🌍 Location & Work Environment
Office Type: Nike's Los Angeles office is a dynamic and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a vibrant cultural scene, providing ample opportunities for inspiration and engagement.
- The city is home to a thriving sports industry, with numerous professional and collegiate teams, events, and facilities.
- Los Angeles offers a mild Mediterranean climate, with warm, dry summers and mild, wet winters.
Work Schedule: This role requires a standard full-time work schedule, with the possibility of additional hours to meet project deadlines.
ASSUMPTION: The Los Angeles office provides a dynamic and collaborative work environment, with ample opportunities for engagement and inspiration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative director and other team members
- Final interview with the hiring manager or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio and work samples
- Communication and presentation skills
- Alignment with Nike's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your brand storytelling, innovative storytelling, and creative concepts.
- Research Nike's brand, values, and recent campaigns to demonstrate your understanding and alignment with the company.
ATS Keywords: Brand storytelling, creative concepts, innovative storytelling, North America Women's Performance, Nike, on-site, Los Angeles, leadership skills, mentoring, collaboration, sustainability, environmental responsibility
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, strategic thinking, communication skills, and alignment with Nike's brand and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Presentation tools (e.g., Keynote, Google Slides)
ASSUMPTION: This role requires proficiency in industry-standard creative and productivity software, as well as project management and presentation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Inclusive
- Nike is a company of, for, and by athletes at every level
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you incorporate Nike's values into your creative process?
- Can you describe a time when you had to adapt your creative approach to meet a client's needs or feedback?
- How do you balance creativity and organization in your work?
ASSUMPTION: Nike values innovation, customer obsession, inclusivity, and a deep understanding of and connection to athletes at every level. Candidates should be prepared to discuss their alignment with these values and how they incorporate them into their work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and organization in a fast-paced, dynamic work environment
- Adapting creative approaches to meet client needs or feedback
- Working effectively with various teams and stakeholders
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to work effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Director position in an advertising agency, with a focus on brand storytelling and innovative storytelling for a specific product or brand.
- However, this role is unique in its focus on the North America Women's Performance team and Nike's brand, requiring a deep understanding of and connection to the company's values and goals.
- This role may also provide opportunities for career growth and development within Nike's global organization, with the potential to take on additional responsibilities or explore different roles and markets.
ASSUMPTION: While this role shares similarities with other creative positions, its focus on Nike's brand and the North America Women's Performance team makes it unique and presents distinct opportunities and challenges.
📝 Sample Projects
- Developing a brand narrative for a new product launch, including headlines, manifesti, long copy, and short copy for various channels
- Creating a social media campaign to promote an upcoming event or product release, including innovative storytelling and creative concepts for multiple platforms
- Collaborating with a multidisciplinary team to develop a comprehensive brand strategy, including research, creative strategy, and execution across multiple touchpoints
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative concept development to execution and collaboration with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the North America Women's Performance team?
- How does this role fit into the broader creative strategy for Nike and the North America Women's Performance team?
- What are the key priorities for this role in the first 90 days?
- How does Nike support the professional growth and development of its creative team members?
- What are the key challenges facing the North America Women's Performance team, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, team dynamics, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your brand storytelling, innovative storytelling, and creative concepts.
- Research Nike's brand, values, and recent campaigns to demonstrate your understanding and alignment with the company.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
