Creative Marketing Manager - INTRUST Bank Arena

📌 Core Information

🔹 Job Title: Creative Marketing Manager - INTRUST Bank Arena

🔹 Company: ASM Global

🔹 Location: Wichita, Kansas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated event marketing plans for various events
• Leading graphic design and creative projects for marketing channels
• Collaborating with multiple departments to ensure brand consistency
• Maximizing ticket sales through effective communication and strategic planning

ASSUMPTION: This role requires a strong background in marketing, advertising, and graphic design, with a focus on live entertainment marketing preferred. The fast-paced nature of the job demands a thick skin and the ability to work at a fast pace.

📋 Key Responsibilities

✅ Develop and implement integrated event marketing plans for ticketed events, tenant teams, and ASM Global Special Events, including advertising, promotion, grassroots, and public relations

✅ Execute graphic design and creative projects for various marketing channels, such as websites, email campaigns, print collateral, and advertisements in Photoshop

✅ Collaborate with various departments, including Food & Beverage, Sales and Events, to assist with marketing or graphic design needs such as the creation of collateral and signage

✅ Manage and negotiate media buys, trade schedules, and promotions on behalf of the show promoters

✅ Oversee the Venue’s website, ensuring all information is up-to-date and accurate

✅ Be the liaison and lead for the Marketing Department for ASM Global Corporate initiatives, regional marketing calls, specialty calls, and other items

✅ Create partnerships and nurture relationships with third-party partners in the market

✅ Research and follow current music marketing trends, venue marketing efforts, and implement best practices in the day-to-day activation

✅ Be one of the Department’s main contacts with arena tenants to coordinate all venue marketing support

✅ Recruit, hire, train, and supervise interns within the Marketing Department to assist in the development and implementation of all marketing aspects for events

✅ Support the coordination and development of efforts to enhance Backstage and Fan Experience at INTRUST Bank Arena events

ASSUMPTION: This role requires regular attendance and the ability to work at all ASM Global venues in Wichita and Andover. Other duties/responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: College degree required

Experience: Minimum 3 years’ experience in marketing/advertising and graphic design, live entertainment marketing preferred

Required Skills:

• Demonstrate knowledge of principles, practices, and terminology within the fields of marketing, advertising, graphic design, and public relations
• Proficiency in design software programs including Adobe Photoshop, with a working knowledge of other Adobe Creative Suite programs
• Proficiency in manipulating and enhancing images using Photoshop with an eye for and understanding of how to choose proper fonts, imagery, and colors to create compelling and engaging content
• Ability to work in a fast-paced environment, handling multiple projects and details simultaneously, while meeting tight deadlines
• Attention to detail is a must
• Ability to think “outside the box” and come up with creative ideas to set INTRUST Bank Arena apart from other venues
• Ability to troubleshoot and problem solve independently
• Ability to establish and maintain effective working relationships with promoters, account reps, local media, employees, and the general public
• Excellent communication skills, both written and orally
• Organized with strong time-management skills and ability to meet strict deadlines
• Demonstrate high energy level with a positive attitude, motivation, and a strong work ethic
• Operate Outlook, Word, Excel, and PowerPoint and other related office programs
• Ability to work long, irregular hours as dictated by programming, including weekends and holidays
• Willingness to respond in a timely fashion during normal business hours, after hours, and on weekends
• Be licensed and insured to operate a motor vehicle in the state of Kansas
• Must be able to pass a background check

Preferred Skills:

• Familiarity with the Wichita market
• Music knowledge

ASSUMPTION: The ideal candidate will have a combination of strategic thinking, creative vision, project management skills, and a deep understanding of marketing principles. They will also possess strong communication skills and the ability to work effectively in a team environment.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the entertainment industry in Wichita, Kansas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on event tickets
• Professional development opportunities

Working Hours: Full-time, on-site position with a flexible schedule that may include evenings, weekends, and holidays as dictated by programming

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and the company's internal equity. Benefits are subject to change and may vary based on the company's policies and the employee's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment, specifically venue management and live event experiences

Company Size: 10,001+ employees (ASM Global is a global leader in its industry)

Founded: 2019 (Acquired by Legends in 2024)

Company Description:

• ASM Global is the world’s leading venue management company and producer of live event experiences
• Operates and invests in premier venues worldwide, including stadiums, arenas, convention centers, theaters, and entertainment districts
• Produces over 20,000 live events annually, welcoming more than 164 million guests each year
• Emphasizes data-driven marketing strategies to deliver maximum value and profitability for venue owners

Company Specialties:

• Entertainment
• Sports
• Events
• Venues
• Management
• Content
• Sponsorship
• Booking
• Arenas
• Stadiums
• Theaters
• Convention Centers
• Development
• Sustainability
• Sports Complexes
• Multi-Use Facilities
• Innovation
• Technology
• Guest Experience
• Customer Service

Company Website: http://www.asmglobal.com

ASSUMPTION: ASM Global's extensive experience and global presence make it an attractive employer for those seeking a career in the entertainment industry. The company's commitment to social equity and global sustainability through its ASM Global Acts platform is an added benefit.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth and advancement within the company

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Full-time, on-site position with flexible scheduling

Growth Opportunities:

• Potential for advancement within the Marketing Department or other departments within ASM Global
• Opportunities to work on various events and projects, gaining diverse experience
• Access to professional development opportunities and training

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment with exposure to various aspects of the entertainment industry. The company's global presence and commitment to employee growth make it an attractive career choice.

🌍 Location & Work Environment

Office Type: On-site, with a flexible schedule that may include evenings, weekends, and holidays as dictated by programming

Office Location(s): INTRUST Bank Arena, Wichita, Kansas

Geographic Context:

• Wichita is the largest city in Kansas, with a population of approximately 390,000
• The city is known for its cultural attractions, including museums, theaters, and festivals
• Wichita has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Full-time, with a flexible schedule that may include evenings, weekends, and holidays as dictated by programming

ASSUMPTION: The on-site work environment at INTRUST Bank Arena offers a unique opportunity to work in a live event setting, with exposure to various aspects of the entertainment industry. The flexible scheduling allows for a good work-life balance, while the company's commitment to employee growth and development makes it an attractive employer.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the General Manager or another senior leader
• Background check and offer

Key Assessment Areas:

• Marketing and advertising knowledge and experience
• Graphic design skills and proficiency in Adobe Photoshop
• Communication and interpersonal skills
• Problem-solving and troubleshooting abilities
• Cultural fit and alignment with ASM Global's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, advertising, and graphic design experience and skills
• Include specific examples of your work, such as marketing campaigns or graphic design projects you've led
• Demonstrate your understanding of the entertainment industry and the role of a Creative Marketing Manager
• Showcase your ability to work in a fast-paced environment and your commitment to delivering high-quality work under tight deadlines

ATS Keywords: Marketing, Advertising, Graphic Design, Photoshop, Event Planning, Ticket Sales, Brand Management, Public Relations, Grassroots Marketing, Media Buying, Web Management, Intern Management, Venue Marketing, Fan Experience

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in marketing, advertising, and graphic design. Familiarity with the entertainment industry and the Wichita market is a plus.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Customer Relationship Management (CRM) software
• Event management software
• Social media platforms (Facebook, Twitter, Instagram, etc.)

ASSUMPTION: Proficiency in the Adobe Creative Suite, Microsoft Office Suite, and relevant event management and CRM software is required for this role. Familiarity with social media platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability
• Sustainability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on delivering high-quality work
• Adaptable and able to work in a variety of environments

Self-Assessment Questions:

• Do you have a strong background in marketing, advertising, and graphic design?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you possess strong communication and interpersonal skills?
• Are you able to think creatively and come up with innovative solutions to problems?
• Do you align with ASM Global's values of integrity, excellence, innovation, collaboration, accountability, and sustainability?

ASSUMPTION: ASM Global values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. The company seeks individuals who are passionate about the entertainment industry, committed to delivering high-quality work, and aligned with its core values.

⚠️ Potential Challenges

• Working long, irregular hours as dictated by programming, including evenings, weekends, and holidays
• Managing multiple projects and details simultaneously while meeting tight deadlines
• Dealing with the pressure of live events and the need for quick decision-making
• Navigating the unique challenges of working in a venue setting, such as limited space and resources
• Adapting to the fast-paced nature of the entertainment industry and the need for continuous learning and growth

ASSUMPTION: The Creative Marketing Manager role at INTRUST Bank Arena presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to the unique demands of the live event industry.

📈 Similar Roles Comparison

• Creative Marketing Manager vs. Marketing Manager: The Creative Marketing Manager role places a greater emphasis on graphic design and creative projects, while the Marketing Manager role focuses more on strategic planning and execution
• Entertainment Industry vs. Other Industries: The entertainment industry offers unique opportunities for creativity, innovation, and exposure to a wide range of events and projects. However, it also presents unique challenges, such as the need for flexibility and adaptability
• Creative Marketing Manager vs. Other Marketing Roles: The Creative Marketing Manager role requires a strong background in graphic design and a keen eye for visual storytelling. Other marketing roles may focus more on strategic planning, data analysis, or account management

ASSUMPTION: The Creative Marketing Manager role at INTRUST Bank Arena offers a unique opportunity to work in the entertainment industry, with a focus on graphic design and creative projects. Candidates should be prepared to leverage their skills in these areas to deliver high-quality work and drive results.

📝 Sample Projects

• Developing and implementing a comprehensive marketing campaign for a major concert or sporting event, including advertising, promotion, grassroots, and public relations efforts
• Creating visually appealing and on-brand graphic design materials for various marketing channels, such as websites, email campaigns, print collateral, and advertisements
• Managing and negotiating media buys, trade schedules, and promotions on behalf of show promoters to maximize ticket sales and brand exposure
• Overseeing the venue’s website, ensuring all information is up-to-date and accurate, and optimizing the site for search engines to improve online visibility
• Collaborating with various departments, including Food & Beverage, Sales and Events, to assist with marketing or graphic design needs such as the creation of collateral and signage, ensuring consistency and brand adherence across all marketing creative elements

ASSUMPTION: The Creative Marketing Manager role at INTRUST Bank Arena offers a wide range of projects and opportunities for growth and development. Candidates should be prepared to leverage their skills in marketing, advertising, and graphic design to deliver high-quality work and drive results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the INTRUST Bank Arena and the marketing department in the upcoming year?
• How does the Marketing Manager support the growth and development of the Creative Marketing Manager?
• What opportunities are there for advancement within the Marketing Department or other departments within ASM Global?
• How does ASM Global foster a culture of innovation and creativity within its marketing efforts?
• What is the typical work-life balance for this role, and how does the company support work-life balance for its employees?

ASSUMPTION: The interview process for the Creative Marketing Manager role at INTRUST Bank Arena is an opportunity for candidates to learn more about the company, the marketing department, and the specific needs of the role. Candidates should be prepared to ask thoughtful questions and demonstrate their understanding of the entertainment industry and the unique challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing, advertising, and graphic design experience and skills, with a focus on live entertainment marketing
• Prepare a portfolio of your best marketing campaigns and graphic design projects, showcasing your ability to deliver high-quality work under tight deadlines
• Be prepared to discuss your familiarity with the Wichita market and your understanding of the entertainment industry
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.