📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: B&G Foods Inc.
🔹 Location: Parsippany, NJ
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting day-to-day marketing and management duties across a portfolio of food brands
- Assisting with business analytics, forecasting, and planning
- Coordinating cross-functional teams for various brand initiatives
- Leading consumer and shopper marketing programs
- Having direct management responsibility for select brands within the portfolio
ASSUMPTION: This role requires a strong understanding of the consumer products industry and a passion for food brands. The ideal candidate will be comfortable working in a fast-paced environment and have a creative, entrepreneurial spirit.
📋 Key Responsibilities
✅ Supporting business analytics, forecasting, and planning
✅ Coordinating cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives
✅ Assisting in leading consumer and shopper marketing programs
✅ Having holistic ownership of select brands within the portfolio, including day-to-day responsibilities and the development and execution of long-term strategic plans
ASSUMPTION: The role may require occasional travel for meetings and events, as well as the ability to work flexible hours to meet project deadlines.
🎯 Required Qualifications
Education: Minimum of a Bachelor’s degree in Marketing/Business Administration
Experience: A minimum of 2 years of marketing experience in consumer products, preferably in food
Required Skills:
- Strong business acumen and basic industry knowledge
- Ability to handle multiple projects in a fast-paced environment
- Proficient using Microsoft Word, Excel, PowerPoint, Outlook, etc.
- Experience with analytical systems, such as Nielsen, IRI, etc.
- Strong communication skills - both verbal and written
- Detail oriented and organized
- Creative thinker
- Entrepreneurial spirit and a passion for making a difference
Preferred Skills:
- Experience with specific analytical systems (e.g., Nielsen, IRI)
- Knowledge of the food industry and trends
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in data analysis and project management tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $81,772 - $136,287 per year
Benefits:
- Comprehensive health coverage
- Paid time off (holidays, vacation, and sick days)
- Medical, prescription drugs, dental, and vision coverage
- Life, disability, and AD&D insurance
- 401(k) plan
- Flexible spending accounts
- Tuition reimbursement program
- Employee assistance programs
- Telemedicine
- Work-life balance
- Employee discounts
- Wellness program
- Paid parental leave
Working Hours: Full-time, typically 40 hours per week, with potential for flexible hours and overtime to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 2-5 years of experience in the consumer products industry. Actual compensation may vary based on factors such as skills, experience, and internal pay equity.
📌 Applicant Insights
🔍 Company Context
Industry: B&G Foods operates in the consumer packaged goods (CPG) industry, specifically focusing on food and beverage products. The company has a diverse portfolio of iconic brands and a strong presence in the United States, Canada, and Puerto Rico.
Company Size: B&G Foods is a mid-sized company with approximately 1,000-5,000 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.
Founded: B&G Foods was founded in 1889 and has a rich history in the food industry. The company has grown and evolved over the years, acquiring numerous brands and expanding its product offerings.
Company Description:
- B&G Foods is a publicly-traded company (NYSE: BGS) that manufactures, sells, and distributes high-quality, branded shelf-stable and frozen foods
- The company's portfolio includes over 50 iconic brands, such as B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Maple Grove Farms, Dash, Crisco, Clabber Girl, Ortega, Polaner, Spice Islands, and Victoria
- B&G Foods is committed to delivering best-in-class brands and recruiting people of the highest caliber to drive its sustained growth and long-term success
Company Specialties:
- CPG
- Foods
- Shelf products
- Market
- Snacks
- Grocery
- Manufacturing
- Sales
- Branding
Company Website: http://www.bgfoods.com
ASSUMPTION: B&G Foods is a well-established company with a strong brand portfolio and a commitment to delivering high-quality products to its customers. The company's mid-sized structure allows for a more intimate work environment and the opportunity to make a significant impact on its success.
📊 Role Analysis
Career Level: The Associate Brand Manager role is an entry to mid-level position within the marketing department. This role provides an opportunity to gain valuable experience in brand management and develop skills in business analytics, project management, and cross-functional team coordination.
Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, research and development, and consumer insights.
Work Arrangement: This role is on-site, with the primary work location being the company's headquarters in Parsippany, NJ. Occasional travel may be required for meetings and events.
Growth Opportunities:
- Progression to a full Brand Manager role with increased responsibilities and a larger portfolio of brands
- Expansion into other areas of the marketing department, such as consumer insights, sales, or product development
- Opportunities to work on special projects or initiatives that can provide exposure to different aspects of the business
ASSUMPTION: The Associate Brand Manager role offers a unique opportunity to gain valuable experience in brand management and develop a strong foundation for a career in marketing within the consumer products industry.
🌍 Location & Work Environment
Office Type: B&G Foods' headquarters is a modern, professional office environment with open-concept workspaces and dedicated meeting rooms.
Office Location(s): 4 Gatehall Dr, Parsippany, NJ 07054, US
Geographic Context:
- Parsippany is located in northern New Jersey, approximately 30 miles west of New York City
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining options
- Parsippany has a humid subtropical climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional flexible hours or overtime to meet project deadlines.
ASSUMPTION: The work environment at B&G Foods is collaborative and fast-paced, with a strong emphasis on teamwork and cross-functional collaboration. The company's headquarters in Parsippany, NJ, offers a modern, professional office environment with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and business acumen
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the consumer products industry and B&G Foods' brand portfolio
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research B&G Foods' company culture and values to ensure a strong fit
ATS Keywords: Marketing, Brand Management, Consumer Products, Business Analytics, Project Management, Cross-Functional Teams, Consumer Marketing, Shopper Marketing, Strategic Planning
ASSUMPTION: The application process for this role may involve several stages, including an initial phone or video screen, followed by multiple in-person or video interviews with various team members. Applicants should be prepared to demonstrate their marketing experience and skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Analytical systems (Nielsen, IRI, etc.)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant analytical systems is required for this role. Familiarity with project management and data visualization tools may also be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality products
Self-Assessment Questions:
- Do you have a strong understanding of the consumer products industry and a passion for food brands?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a creative, entrepreneurial spirit and a commitment to delivering excellence?
ASSUMPTION: B&G Foods values a diverse and inclusive work environment that fosters collaboration and innovation. Applicants should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- The role may require occasional travel for meetings and events, which could disrupt personal schedules
- The fast-paced work environment may be challenging for individuals who prefer a more structured or slower-paced work environment
- The role may require working flexible hours or overtime to meet project deadlines, which could impact work-life balance
- The consumer products industry can be highly competitive, with frequent changes and new challenges
ASSUMPTION: While the Associate Brand Manager role offers many exciting opportunities, it also presents certain challenges that applicants should be aware of and prepared to address.
📈 Similar Roles Comparison
- Compared to other entry to mid-level brand management roles, this position offers a unique opportunity to work on a diverse portfolio of iconic food brands
- The consumer products industry is highly competitive, with a strong focus on innovation, marketing, and sales
- Career progression in brand management typically involves moving into roles with larger brand portfolios or expanding into other areas of marketing, such as consumer insights or sales
ASSUMPTION: The Associate Brand Manager role at B&G Foods offers a unique opportunity to gain valuable experience in brand management and develop a strong foundation for a career in marketing within the consumer products industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including consumer research, market analysis, and cross-functional team coordination
- Conducting a comprehensive brand audit and developing a strategic plan to improve brand performance and market share
- Leading a cost-saving initiative to optimize marketing spend and improve operational efficiency across a portfolio of brands
ASSUMPTION: The projects listed above are examples of the types of initiatives an Associate Brand Manager might work on at B&G Foods. The specific projects and responsibilities may vary based on the brand portfolio and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio that this role will be responsible for, and how it fits into the company's overall product strategy?
- How does this role collaborate with other departments, such as sales, research and development, and consumer insights?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does B&G Foods support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the brand management process and the consumer products industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with B&G Foods' company culture and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research B&G Foods' brand portfolio and industry presence to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
