📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: Michelin
🔹 Location: Greenville, SC
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional marketing initiatives to shape performance, customer engagement, and channel strategy across Michelin’s various segments
- Acting as a key strategic partner for product management, sales, and customer teams, driving both insight and execution
- Developing and implementing segment or brand strategies tailored to customer needs, industry trends, and channel dynamics
- Conducting in-depth market analysis to identify white space, growth opportunities, and customer segmentation strategies
- Collaborating with channel partners and sales teams to improve brand awareness, penetration, and value proposition
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and analytical skills. It is ideal for a candidate with an MBA or equivalent experience who is eager to make a significant impact in a global organization.
📋 Key Responsibilities
✅ Develop and implement segment or brand strategies tailored to customer needs, industry trends, and channel dynamics applying SAVE model (SAVE - Solution, Access, Value, Experience)
✅ Lead go-to-market planning for new product launches and service innovations
✅ Conduct in-depth market analysis to identify white space, growth opportunities, and customer segmentation strategies
✅ Collaborate with channel partners and sales teams to improve brand awareness, penetration, and value proposition
✅ Monitor performance of important metrics across product, channel, and campaign activities; recommend actions based on results
✅ Oversight of customer insights and marketing strategy across U.S. and Canada
✅ Champion a consistent and differentiated brand voice in touchpoints and channels
✅ Drive internal partner alignment, presenting to senior leaders and contributing to key business decisions
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: MBA or equivalent experience from a top institution preferred
Experience: At least 2–3+ years of continuous, hands-on brand or marketing experience within a single organization, demonstrating ownership and sustained impact over time. Ideally in brand management, commercial marketing, within a large corporation.
Required Skills:
- Strong analytical and critical thinking capabilities; confident navigating ambiguity and setting priorities
- Consistent track record of collaborating across functions and influence without authority
- Passion for delivering customer-centric solutions that drive brand equity and business growth
- Strong communication and presentation skills
Preferred Skills:
- Experience in industrial, automotive, or tech sectors
ASSUMPTION: Candidates with experience in brand management, marketing, or a related field, along with a strong academic background, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $110,000 per year (Based on industry standards for a Marketing Manager role with 2-5 years of experience in the Greenville, SC area)
Benefits:
- Relocation assistance provided
- Competitive benefits package (not specified)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Michelin is a global leader in mobility and innovation, focusing on tires, around tires, and beyond tires to enable Motion for Life. They are recognized worldwide for excellence and sustainability.
Company Size: Michelin has approximately 23,000 employees in North America and operates 34 production facilities in the United States and Canada. It is a large organization with significant resources and opportunities for growth.
Founded: Michelin was founded in 1889 in France and has since grown into a global company with a strong presence in North America.
Company Description:
- Michelin is dedicated to enhancing its clients’ mobility and sustainability by designing and distributing the most suitable tires, services, and solutions for their needs.
- The company provides digital services, maps, and guides to help enrich trips and travels and make them unique experiences.
- Michelin invests in high-technology materials, 3D printing, and hydrogen to serve a wide variety of industries, from aerospace to biotech.
Company Specialties:
- Tires and tire-related products and services
- Mobility and sustainability solutions
- Digital services and maps
- High-technology materials and innovation
Company Website: http://www.michelinman.com
ASSUMPTION: Michelin is a well-established company with a strong brand and a commitment to innovation and sustainability. This role offers the opportunity to work in a global organization with a significant impact on the mobility industry.
📊 Role Analysis
Career Level: This role is an entry point for future marketing leaders in the organization. It is designed for candidates with an MBA or equivalent experience who are eager to make a significant impact in a purposeful company.
Reporting Structure: The Associate Brand Manager will report to the Marketing Director and work closely with cross-functional teams, including product management, sales, and customer teams.
Work Arrangement: This role is based in Greenville, SC, with the possibility of relocation assistance provided.
Growth Opportunities:
- This role is part of Michelin's Accelerated Development Program, designed to provide future marketing leaders with the skills and experience needed to succeed in the organization.
- The company offers various career development opportunities, including skill and career development, training, career exploration, and work with cross-functional teams.
- Michelin provides equal employment opportunities and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, parental status, national origin, age, disability, genetic information, political affiliation, military service, or other non-merit-based factors.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects, collaborate with cross-functional teams, and develop the skills needed to become a future marketing leader in the organization.
🌍 Location & Work Environment
Office Type: Michelin's headquarters in Greenville, SC, is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2440 Highway 39, Mountville, South Carolina 29370-3321, US
Geographic Context:
- Greenville, SC, is a vibrant city with a growing tech industry, a low cost of living, and a high quality of life.
- The city is close to beaches, mountains, and major cities like Atlanta and Charlotte.
- Greenville has a diverse population and a strong sense of community, with numerous cultural attractions and outdoor activities.
Work Schedule: Full-time, 40 hours per week, with the possibility of flexible work arrangements based on business needs and team agreements.
ASSUMPTION: Greenville, SC, offers a high quality of life with a low cost of living, making it an attractive location for professionals seeking to advance their careers in a dynamic and innovative organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral interviews with the hiring manager and cross-functional team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical and critical thinking capabilities
- Cultural fit and alignment with Michelin's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with brand management, market analysis, and customer segmentation strategies
- Demonstrate your passion for delivering customer-centric solutions and driving business growth
- Showcase your strong communication and presentation skills by preparing a compelling case study or project example
ATS Keywords: Brand Management, Customer Strategy, Analytical Skills, Critical Thinking, Collaboration, Communication, Presentation Skills, Market Analysis, Product Launch, Customer Engagement, Channel Strategy, Strategic Planning, Insight Development, Brand Voice, Performance Monitoring, Customer-Centric Solutions
ASSUMPTION: Michelin's application process is designed to assess candidates' strategic thinking, cross-functional collaboration, and analytical skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with data analysis and visualization tools, marketing automation platforms, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and respect
- Sustainability and responsibility
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Results-oriented and focused on delivering impact
Self-Assessment Questions:
- Do I have a strong passion for delivering customer-centric solutions that drive business growth?
- Am I comfortable working in a collaborative, cross-functional environment and influencing without authority?
- Do I have strong analytical and critical thinking capabilities, and am I confident navigating ambiguity and setting priorities?
ASSUMPTION: Michelin values candidates who are passionate about delivering customer-centric solutions, comfortable working in a collaborative environment, and possess strong analytical and critical thinking capabilities.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Navigating a large, global organization with a complex structure
- Adapting to a new role and company culture as part of an accelerated development program
- Managing the expectations and demands of senior leaders and cross-functional teams
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a higher level of strategic influence and cross-functional collaboration
- Michelin's focus on sustainability and innovation sets it apart from other organizations in the mobility industry
- This role is part of an accelerated development program designed to provide future marketing leaders with the skills and experience needed to succeed in the organization
ASSUMPTION: This role offers a unique combination of strategic influence, cross-functional collaboration, and growth opportunities, making it an attractive choice for candidates seeking to advance their careers in a global organization.
📝 Sample Projects
- Developing and implementing a brand strategy for a new product launch, including market analysis, customer segmentation, and go-to-market planning
- Conducting a comprehensive market analysis to identify white space, growth opportunities, and customer segmentation strategies for an existing brand
- Monitoring and optimizing the performance of key metrics across product, channel, and campaign activities, and recommending actions based on results
ASSUMPTION: These sample projects illustrate the strategic, analytical, and cross-functional nature of the Associate Brand Manager role at Michelin.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the organization?
- How does Michelin support the professional development and growth of its employees, particularly those in the Accelerated Development Program?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Michelin approach diversity, equity, and inclusion, and what initiatives are in place to foster a culture of belonging?
- What is the company's long-term vision for the Associate Brand Manager role, and how does this role contribute to that vision?
ASSUMPTION: These key questions help candidates better understand the team structure, professional development opportunities, performance expectations, and the company's long-term vision for the Associate Brand Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a compelling case study or project example that demonstrates your strategic thinking, analytical skills, and customer-centric approach
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
