📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: Perfetti Van Melle
🔹 Location: Vietnam
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic brand management and business growth
- Marketing strategy and execution
- New product development (NPD) and portfolio management
- Data-driven decision making and performance analysis
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to drive brand growth
✅ Collaborate with cross-functional teams to execute marketing campaigns
✅ Conduct market research and analyze data to inform decision-making
✅ Manage new product development projects and portfolio optimization
✅ Monitor and report on brand performance using key performance indicators (KPIs)
ASSUMPTION: The role may require occasional travel to other regions or countries for market research, trade shows, or team meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4 years of experience in brand management or marketing communication
Required Skills:
- Excellent communication skills in Vietnamese and English (both oral and written)
- Strong presentation skills using PowerPoint
- Proficient use of Excel for data analysis
- Ability to work independently and in a team environment
- Proven ability to manage multiple projects and meet deadlines
Preferred Skills:
- Experience with consumer goods or fast-moving consumer goods (FMCG) brands
- Familiarity with market research tools and techniques
- Bilingual or multilingual proficiency
ASSUMPTION: Candidates with experience in the food and beverage industry or related sectors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between VND 1,200,000,000 - VND 1,800,000,000 per year, based on industry standards for experience level and location. This estimate may vary based on individual qualifications and company-specific compensation structures.
Benefits:
- Health insurance and retirement benefits
- Performance-based bonuses and incentives
- Opportunities for professional development and training
- Employee discounts on Perfetti Van Melle products
Working Hours: The standard workweek is 40 hours, Monday through Friday, with flexibility for project demands and team needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: Perfetti Van Melle operates in the food and beverage services industry, specifically in the confectionary and gum sector.
Company Size: With over 17,000 employees and operations in over 150 countries, Perfetti Van Melle is a large, global organization.
Founded: The company was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V., with a history dating back to the 1940s for both founding companies.
Company Description:
- Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums worldwide.
- The company has a strong global presence, with operations in the Asia Pacific region, Europe, the Middle East, Africa, and the Americas.
- Perfetti Van Melle is known for its iconic brands, such as Mentos, Chupa Chups, and Alpenliebe, which cater to consumers of all ages.
Company Specialties:
- Gums and chewies
- Confectionary industry
- Brand management and marketing
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Perfetti Van Melle's global presence and extensive brand portfolio offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is typically at the mid-level career stage, with opportunities for growth into senior brand management or marketing leadership positions.
Reporting Structure: The Associate Brand Manager may report directly to the Brand Manager or Marketing Director, depending on the organizational structure.
Work Arrangement: This role is on-site, with the possibility of occasional travel for market research, trade shows, or team meetings.
Growth Opportunities:
- Progression to Senior Brand Manager or Marketing Manager roles
- Expansion into international markets or regional management positions
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on increased responsibilities as they develop their skills and demonstrate their value.
🌍 Location & Work Environment
Office Type: Perfetti Van Melle's Vietnam office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): The Vietnam office is located in Ho Chi Minh City, with additional offices in Hanoi and Da Nang.
Geographic Context:
- Vietnam is a rapidly growing market for consumer goods, with a young and dynamic population.
- The country offers a low cost of living compared to other Southeast Asian countries, with a high quality of life.
- Vietnam has a tropical climate, with hot and humid weather year-round.
Work Schedule: The standard workweek is Monday through Friday, with flexible hours based on project demands and team needs.
ASSUMPTION: The work environment at Perfetti Van Melle's Vietnam office is likely to be fast-paced, collaborative, and multicultural, reflecting the company's global presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Brand management and marketing strategy skills
- Communication and presentation abilities
- Data analysis and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful brand management or marketing campaigns you've led or contributed to.
- Research Perfetti Van Melle's brand portfolio and be ready to discuss how you can contribute to their growth.
ATS Keywords: Brand management, marketing strategy, new product development, data analysis, performance metrics, consumer goods, FMCG, communication, presentation, PowerPoint, Excel
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate candidates' skills and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, or Excel)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, or Marketo)
ASSUMPTION: Candidates should be comfortable using industry-standard tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for products and consumers
- Innovation and continuous improvement
- Collaboration and teamwork
- Respect and integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a passion for consumer goods and a deep understanding of consumer behavior?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Perfetti Van Melle's values and work style, as well as a genuine passion for the company's products and consumers.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a multicultural work environment with diverse perspectives
- Developing and implementing marketing strategies in a rapidly changing consumer landscape
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, demonstrating strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position may have a stronger focus on new product development and portfolio management.
- In the food and beverage industry, this role may require a deeper understanding of consumer behavior and preferences in the local market.
- Career progression in brand management typically involves moving into senior roles, such as Senior Brand Manager or Marketing Director, with the opportunity to specialize in specific product categories or geographic regions.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the competitive landscape and expectations for career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Vietnamese market
- Conducting market research to identify consumer trends and preferences in the confectionary category
- Analyzing brand performance metrics to inform strategic decision-making and optimize marketing spend
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved in previous roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Perfetti Van Melle in Vietnam?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and new product development?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's competitive landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand management or marketing campaigns you've led or contributed to
- Research Perfetti Van Melle's brand portfolio and be ready to discuss how you can contribute to their growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
