Associate Brand Manager

📌 Core Information

🔹 Job Title: Associate Brand Manager

🔹 Company: Heritage Construction + Materials

🔹 Location: Indianapolis, Indiana

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to shape and implement brand strategy
• Creating engaging written and visual content for various communication channels
• Acting as a brand ambassador to ensure consistency in brand communication
• Staying informed about industry trends and emerging technologies in branding and marketing

ASSUMPTION: This role requires a strong background in branding and marketing, with a focus on creating compelling content and maintaining brand consistency.

📋 Key Responsibilities

✅ Collaborate closely with the Strategic Brand Manager and cross-functional teams to shape and implement our brand strategy through comprehensive campaigns

✅ Seek out engaging stories that highlight our innovative processes, products, and team, and write content that brings our vision and values to life and resonates with our community

✅ Collaborate with creative team members to create the most compelling visual assets, bringing our brands to life through graphics, digital content, and marketing materials

✅ Develop engaging and persuasive brand messaging that captures the unique essence of our materials and projects, maintaining, managing, and growing asset libraries, marketing and communication templates, and core messages

✅ Act as a brand ambassador, ensuring consistency in brand communication and alignment with our brand guides across all touchpoints, providing guidance to internal teams to maintain brand integrity, foster a collective understanding, and promote a unified brand voice

✅ Lead story development, creation, and rollout of content across internal and external channels, including social media, website, digital signage, email, sales collateral, and more

✅ Develop and deliver clear, engaging internal communications to keep employees informed and aligned on company updates and strategic initiatives, partnering with cross-functional teams to craft messaging that drives engagement and supports organizational goals

✅ Stay informed about emerging industry trends and new technologies in branding and marketing, continuously learning and innovating to maintain our competitive edge and enhance our brand’s position and visibility

✅ Foster an inclusive and supportive work environment, embodying Heritage values in all aspects of your work, building an environment where everyone can thrive and contribute their best

ASSUMPTION: This role requires a high level of collaboration, creativity, and adaptability to effectively manage brand communication across various channels and teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a business-related field

Experience: 5-7 years of proven work experience in a marketing or communications role

Required Skills:

• Excellent written and verbal communication skills
• Keen understanding of social media channels, websites, and email marketing tools
• Self-motivated with the ability to discover, create, manage, and own projects
• Strong attention to detail, accuracy, and quality
• Naturally curious

Preferred Skills:

• Proficient in Adobe suite of products, Canva, and other creative tools
• Proficient in Microsoft O365 Suite

ASSUMPTION: Candidates with a strong background in branding, marketing, and content creation, along with proficiency in relevant tools, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing role in Indianapolis)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Indianapolis, with benefits packages varying based on company size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Heritage Construction + Materials operates in the wholesale building materials industry, focusing on infrastructure building, aggregates, and road construction

Company Size: Heritage Construction + Materials is part of The Heritage Group, a family-owned business with 3,000 employees across 68 locations in seven states

Founded: The Heritage Group was founded in 1930, with Heritage Construction + Materials being a part of the group since its inception

Company Description:

• Heritage Construction + Materials is committed to providing innovative solutions and building opportunities for its people
• The company is an integral part of road building, bridge construction, and material supply across the Midwest
• Heritage Construction + Materials is part of a family business committed to providing its customers with innovative solutions

Company Specialties:

• Construction
• Aggregates
• Research
• Asphalt
• Infrastructure
• Bridges
• Concrete
• Roads
• Mix Design
• Pavement Preservation

Company Website: http://www.heritagebuilds.com

ASSUMPTION: Heritage Construction + Materials is a well-established company with a strong focus on innovation and employee growth opportunities.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company

Reporting Structure: The Associate Brand Manager will report directly to the Strategic Brand Manager and work closely with cross-functional teams

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Advancement within the marketing department or other departments within Heritage Construction + Materials
• Expanding skills and knowledge in branding, marketing, and communication
• Potential to lead and mentor junior team members

ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a focus on building a successful career in marketing and communications.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): 5400 West 86th St, Indianapolis, Indiana 46268, US

Geographic Context:

• Indianapolis, Indiana, is the state capital and the most populous city in Indiana
• The city is known for its vibrant arts and culture scene, as well as its professional sports teams
• Indianapolis offers a variety of neighborhoods and communities, with a cost of living that is generally lower than the national average

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The work environment at Heritage Construction + Materials is collaborative and supportive, with a focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Branding and marketing expertise
• Content creation and storytelling skills
• Collaboration and teamwork abilities
• Adaptability and problem-solving skills
• Alignment with Heritage Construction + Materials' values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your branding, marketing, and content creation experience
• Prepare examples of your work, such as marketing campaigns, content pieces, or brand guidelines you've developed
• Research Heritage Construction + Materials and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Branding, Marketing, Content Creation, Storytelling, Brand Strategy, Cross-Functional Teams, Collaboration, Brand Ambassador, Brand Consistency, Industry Trends, Emerging Technologies

ASSUMPTION: The application process for Heritage Construction + Materials is thorough and designed to assess candidates' skills and fit within the company's culture and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (LinkedIn, Facebook, Twitter, Instagram, etc.)
• Email marketing tools (Mailchimp, Constant Contact, etc.)
• Content management systems (WordPress, Drupal, etc.)

ASSUMPTION: Proficiency in relevant creative and marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Safety
• Respect
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative
• Creative
• Adaptable
• Results-driven
• Detail-oriented

Self-Assessment Questions:

• Do you have a strong understanding of branding and marketing principles, and can you apply them to create effective content and campaigns?
• Are you comfortable working in a collaborative environment and managing multiple projects simultaneously?
• Do you have a keen eye for detail and a strong commitment to maintaining brand consistency across all touchpoints?

ASSUMPTION: Heritage Construction + Materials values a strong work ethic, collaboration, and a commitment to maintaining brand integrity and excellence.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs and expectations of various stakeholders, including internal teams and external partners
• Keeping up with industry trends and emerging technologies in branding and marketing
• Adapting to changes in company priorities or brand guidelines

ASSUMPTION: This role may present challenges in managing multiple projects and balancing stakeholder needs, but offers opportunities for growth and development in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a strong focus on brand strategy and management, rather than tactical execution
• Heritage Construction + Materials operates in the wholesale building materials industry, which may present unique challenges and opportunities compared to other industries
• This role offers opportunities for career growth and advancement within the company, with a focus on building a successful career in marketing and communications

ASSUMPTION: This role is unique in its focus on brand strategy and management, with opportunities for career growth and advancement within the company.

📝 Sample Projects

• Developing a comprehensive brand guide and style guide for Heritage Construction + Materials
• Creating a marketing campaign to launch a new product or service offering
• Managing the content creation and rollout for an internal podcast, featuring interviews with employees and industry experts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Associate Brand Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current brand strategy for Heritage Construction + Materials, and how this role will contribute to its evolution and implementation?
• How does the marketing department collaborate with other departments, such as sales and operations, to ensure brand consistency and alignment across all touchpoints?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Heritage Construction + Materials support work-life balance for its employees?
• What are the most significant challenges facing the marketing department and the company as a whole, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your branding, marketing, and content creation experience, and explain how your skills and experience align with the role and Heritage Construction + Materials' mission and values
• Prepare examples of your work, such as marketing campaigns, content pieces, or brand guidelines you've developed, and be ready to discuss them during the interview
• Research Heritage Construction + Materials and be prepared to discuss your understanding of the company and its industry
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.