📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: Papa Johns
🔹 Location: Atlanta, Georgia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies aligned with overall business objectives
- Leading core product and value-driven programs to drive traffic and profitable growth
- Collaborating cross-functionally to optimize core menu items and promotions
- Managing national beverage partnerships and assortment
- Analyzing market trends, competitor activity, and customer behavior to inform marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Lead the development, execution, and optimization of core products and value-driven programs
✅ Advise on owned channel promotions and CRM calendar to align with national promotional calendar
✅ Oversee core menu item optimizations and deletions, ensuring cross-functional collaboration and data-driven decision-making
✅ Act as primary liaison for national beverage partnerships and assortment
✅ Champion development of innovation related to cultural activations and stunts
✅ Manage stage gate process for projects related to menu optimizations, deletions, cultural activation products, and beverages
✅ Contribute to the development of the national promotional calendar, ensuring alignment with overall business objectives
✅ Monitor key performance indicators (KPIs) and results to assess the effectiveness of marketing strategies
✅ Analyze market trends, competitor activity, and customer behavior to inform marketing initiatives
✅ Lead the development of comprehensive integrated Go-To-Market plans for value promotions
✅ Work closely across teams to ensure Go-To-Market plans align with strategic goals
✅ Analyze customer experience and market data to identify insights that translate into actionable tasks to achieve marketing goals
ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, or related field
Experience: 2-4 years minimum marketing experience; food marketing or innovation experience preferred
Required Skills:
- Analytical Skills: effectively uses data to generate insights
- Planning & Prioritization: highest impact, highest value
- Financial & Business Acumen
- Communicates Effectively and Candidly
- Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
- Process Improvement: Strive to continually improve
- Ability to build and leverage talent
- Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
- Ability to effectively communicate, inform, and influence senior leaders
- Ability to work cross-functionally on multiple initiatives with a successful record of advancing projects
Preferred Skills:
- Experience in Restaurant or Retail Operations
- Passion for company brand
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Associate with 2-5 years of experience in the restaurant industry)
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan with Company Match
- Paid Time Off (Vacation, Sick, and Holiday Pay)
- Employee Discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate with 2-5 years of experience in the restaurant industry. Actual salary may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants
Company Size: 10,001+ employees (Large enterprise)
Founded: 1984
Company Description:
- Papa Johns is a publicly traded company specializing in pizza delivery and carryout
- Known for its "Better Ingredients. Better Pizza." slogan and commitment to quality
- Offers a variety of positions for talented and passionate people across its corporate campus, distribution centers, and restaurants
Company Specialties:
- Pizza Delivery and Carryout
- Marketing and Brand Management
- Restaurant Operations
Company Website: http://www.papajohns.com
ASSUMPTION: Papa Johns is a well-established company in the restaurant industry with a strong focus on quality and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Brand Manager or Marketing Director
Work Arrangement: On-site, with the ability to work remotely occasionally
Growth Opportunities:
- Advancement to Senior Brand Manager or Marketing Manager roles
- Expansion into different product categories or brand management roles
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Atlanta, Georgia
Geographic Context:
- Atlanta is a major metropolitan area with a diverse population and vibrant cultural scene
- Home to numerous Fortune 500 companies and a thriving job market
- Offers a variety of housing options, from urban lofts to suburban family homes
Work Schedule: Full-time, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The work environment at Papa Johns' headquarters is fast-paced, collaborative, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Brand Manager or Marketing Director
Key Assessment Areas:
- Marketing and brand management skills
- Analytical and problem-solving abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and brand management experience, with a focus on food marketing or innovation
- Demonstrate strong analytical skills and the ability to generate insights from data
- Showcase your ability to work effectively in a cross-functional team environment
- Tailor your resume and cover letter to emphasize your fit with Papa Johns' company culture and values
ATS Keywords: Marketing, Brand Management, Product Optimization, Value Promotions, Customer Experience, Market Analysis, Go-To-Market Strategy, Cross-Functional Collaboration
ASSUMPTION: Papa Johns uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Everyone Belongs
- Do the Right Thing
- People First
- Innovate to Win
- Have Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you embrace and champion diversity and inclusion in your personal and professional life?
- Are you able to thrive in a fast-paced, dynamic work environment and adapt to new situations as they arise?
- Do you have a passion for the Papa Johns brand and a commitment to delivering excellence in all that you do?
ASSUMPTION: Papa Johns values a diverse and inclusive work environment, and candidates who demonstrate a strong fit with the company's values and culture are more likely to be successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires strong organizational skills and the ability to manage multiple projects simultaneously
- Managing up to national beverage partnerships and assortment, which may require travel and collaboration with external vendors
- Analyzing and interpreting complex data to inform marketing strategies and drive business results
- Balancing the need for innovation and creativity with the need to maintain brand consistency and adherence to established processes
ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the development and execution of core products and value-driven programs to drive traffic and profitable growth
- Papa Johns is a well-established company in the restaurant industry with a strong focus on quality and customer satisfaction, which may differ from other companies in the industry
- This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business
ASSUMPTION: This role is unique in its focus on core products and value-driven programs, and offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a national flash sale promotion to drive traffic and increase sales
- Analyzing market trends and competitor activity to inform the development of a new product line or menu optimization
- Managing the stage gate process for a cultural activation product launch, from concept development to post-launch evaluation
ASSUMPTION: These sample projects are representative of the types of initiatives an Associate Brand Manager at Papa Johns might work on, but the specific projects and priorities may vary depending on the needs of the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Papa Johns approach innovation and cultural activations, and how might this role contribute to those efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Papa Johns support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role structured to support that?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest in and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, with a focus on food marketing or innovation
- Prepare for your interview by researching Papa Johns' company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
