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Associate Brand Manager

Pilot Company
Full-time
On-site
Knoxville, Tennessee, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Brand Manager

πŸ”Ή Company: Pilot Company

πŸ”Ή Location: Knoxville, Tennessee, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 days in-office)

πŸ”Ή Category: Retail

πŸ”Ή Date Posted: July 17, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Manager, Brand Marketing in developing and executing brand marketing strategies
  • Managing projects and providing feedback to ensure output supports brand strategy
  • Collaborating on creative processes, including copywriting and graphic design
  • Evaluating campaign performance and looking for improvement opportunities

ASSUMPTION: This role requires a strong understanding of brand marketing principles and the ability to work effectively in a fast-paced, dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Strengthens brand equity by assisting in the development and execution of fully integrated marketing programs

βœ… Partners closely with the Manager, Brand Marketing on the development of category marketing strategies

βœ… Delivers marketing programs on time and on budget

βœ… Assists the Manager, Brand Marketing with managing agency partners by actively participating in agency meetings and providing feedback

βœ… Develops project briefs, manages projects, and provides feedback to ensure output supports brand strategy

βœ… Collaborates on the creative process, including copywriting, graphic design, and digital design

βœ… Evaluates and tracks campaign performance; actively looks for improvement opportunities

βœ… Analyzes research to build insights-driven marketing programs and to understand category and competitive trends

βœ… Collaborates with cross-functional team members to drive overall brand strategy

βœ… Maintains competitive analysis, including competitive store and market visits

βœ… Models behaviors that support the company’s common purpose; ensures guests and team members are supported at the highest level

βœ… Ensures all activities are in compliance with rules, regulations, policies, and procedures

βœ… Completes other duties as assigned

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field required

Experience: Minimum two years' marketing or similar experience preferred

Required Skills:

  • Advanced Microsoft Office skills
  • Understanding of social media and digital marketing trends

Preferred Skills:

  • Experience in the retail or convenience store industry
  • Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the retail or convenience store industry and fluency in Spanish may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for an Associate Brand Manager with 2-5 years of experience in the Retail sector in Knoxville, TN)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts at Pilot and Flying J travel centers
  • Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week. Hybrid schedule with 3 days in the office.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, specifically convenience stores and travel centers

Company Size: 10,001+ employees. This means there are many opportunities for career growth and diverse teams to work with.

Founded: 1958, with a rich history and established brand in the retail industry

Company Description:

  • Pilot Company is an industry-leading network of travel centers with over 750 locations in 44 states and six Canadian provinces
  • They offer a variety of services, including fuel, convenience stores, restaurants, and trucking services
  • The company is committed to fueling people and keeping North America moving

Company Specialties:

  • Retail
  • Convenience store
  • Travel center
  • Fuel
  • Restaurant
  • Truck stop

Company Website: pilotflyingj.com

ASSUMPTION: Pilot Company values diversity and inclusion, as evidenced by their commitment to equal employment opportunities and military hiring.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports to the Manager, Brand Marketing and may have supervisory responsibilities in the future

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote

Growth Opportunities:

  • Potential advancement to Manager, Brand Marketing or other leadership roles within the company
  • Expansion of responsibilities and project management opportunities
  • Learning and development opportunities, such as tuition reimbursement

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and industry presence.

🌍 Location & Work Environment

Office Type: Corporate office environment with a hybrid work arrangement

Office Location(s): 5508 Lonas Drive, Knoxville, TN 37909, US

Geographic Context:

  • Knoxville, TN is located in the eastern part of the state, with a population of approximately 187,000 people
  • The city offers a mix of urban and rural environments, with a low cost of living compared to other major cities in the region
  • Knoxville is home to the University of Tennessee, providing a vibrant and diverse cultural scene

Work Schedule: Full-time, typically 40 hours per week, with a hybrid schedule of 3 days in the office and 2 days remote

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen
  • In-person or virtual interview with the hiring manager
  • Final interview with a panel of team members
  • Background check and offer

Key Assessment Areas:

  • Brand marketing knowledge and experience
  • Project management skills
  • Communication and collaboration skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research the company and be prepared to discuss how you align with their values and mission

ATS Keywords: Brand Marketing, Project Management, Marketing Campaigns, Social Media, Digital Marketing, Retail, Convenience Store, Travel Center, Fuel, Restaurant, Truck Stop

ASSUMPTION: Pilot Company uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being seen.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Facebook, Instagram, Twitter, etc.)
  • Digital marketing tools (Google Analytics, Hootsuite, etc.)
  • Project management software (Asana, Trello, etc.)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies will be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer service
  • Valuing team members

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on continuous improvement

Self-Assessment Questions:

  • Do you have a strong understanding of brand marketing principles and how to apply them in a retail setting?
  • Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
  • Do you share Pilot Company's values of integrity, customer service, and valuing team members?

ASSUMPTION: Candidates who align with Pilot Company's values and work style will be more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced, dynamic environment
  • Adapting to changing technology and trends in the retail industry
  • Competitive analysis and maintaining a strong brand presence in a crowded market

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Associate Brand Manager vs. Brand Marketing Coordinator: The Associate Brand Manager role has more responsibility for project management and may have supervisory responsibilities, while the Brand Marketing Coordinator role focuses more on day-to-day tasks and supporting the Brand Marketing Manager
  • Industry-specific context: The retail and convenience store industry is highly competitive, with a focus on customer service and brand differentiation
  • Career path comparison: This role offers opportunities for growth and advancement within the company, with potential career paths including Manager, Brand Marketing, Director of Marketing, or other leadership roles

ASSUMPTION: Understanding the differences between similar roles and the industry-specific context will help candidates tailor their applications and prepare for interviews.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new product launch
  • Conducting market research to identify trends and opportunities in the convenience store industry
  • Managing a rebranding project, including coordinating with external agencies and internal stakeholders

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role and can help candidates prepare for their interviews.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role support the overall brand strategy for Pilot Company?
  • What are the most important priorities for this role in the first 30, 60, and 90 days?
  • How does Pilot Company support the professional development and growth of its employees?
  • What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the company's needs and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research the company and be prepared to discuss how you align with their values and mission
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.