Associate Brand Manager

📌 Core Information

🔹 Job Title: Associate Brand Manager

🔹 Company: Teremana Tequila

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of marketing programs
• Partnering with senior management to optimize brand strategy
• Managing various marketing functions to ensure brand consistency
• Analyzing market performance and competitive environment
• Collaborating with external trade marketing teams and agencies

ASSUMPTION: This role requires a high level of autonomy and adaptability, as the company is growing rapidly and the environment is entrepreneurial with shifting priorities.

📋 Key Responsibilities

✅ Developing, executing, and measuring marketing programs in support of the brand strategic plan

✅ Partnering with senior management to evolve and optimize brand strategy

✅ Leading development of below-the-line (BTL) programs, creating program platforms, toolkits, and plans

✅ Managing new product development (NPD) process, supporting strategy and concept development through to execution

✅ Collaborating with external trade marketing teams across all point-of-sale (POS) and merchandising playbooks

✅ Supporting project management and coordination across all marketing functions

✅ Supporting development of above-the-line (ATL) programs in partnership with the Digital Director and Social Media Manager

✅ Managing annual marketing budget to ensure proper phasing, tracking, and reconciliation of marketing advertising and promotion (A&P)

✅ Analyzing in-market performance and competitive environment through use of data sources like IRI, NABCA, VIP, and iDig

ASSUMPTION: The role may involve additional responsibilities as needed, given the fast-paced and entrepreneurial nature of the company.

🎯 Required Qualifications

Education: Bachelor’s Degree required

Experience: 4-5 years of progressively responsible brand management experience within the beverage/alcohol or consumer product goods industry, spirits background preferred

Required Skills:

• Strong analytical and strategic thinking skills
• Strong project management skills and the ability to quickly adapt and execute feedback
• Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies, and vendors
• Exceptional organizational skills and sharp attention to detail
• High level of autonomy and ability to anticipate opportunities and develop actionable solutions
• Bold, risk-embracing mindset and commitment to problem-solving
• Strong computer skills, particularly PowerPoint, and experience working with data sources like IRI, NABCA, and VIP/iDig

Preferred Skills:

• Experience working with data sources such as IRI, NABCA, and VIP/iDig

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite, particularly Excel, is likely required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 per year + 10% bonus. Based on industry standards for an Associate Brand Manager role in the beverage industry, with 4-5 years of experience in New York, NY.

Benefits:

• Comprehensive healthcare, dental, and vision benefits
• 401(k) retirement plan
• Opportunities for career growth and development within a dynamic and fast-paced environment
• Joining a brand strongly committed to quality, sustainability, and responsible sourcing

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or flexibility in working hours to meet project deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Teremana Tequila is a fast-growing, ultra-premium tequila brand founded by Dwayne ‘The Rock’ Johnson in 2020. It is known for its high-quality, responsibly sourced tequila and commitment to sustainability.

Company Size: 11-50 employees. As a relatively new company, Teremana offers a dynamic and entrepreneurial work environment with opportunities for growth and development.

Founded: 2020. Teremana Tequila was launched in early 2020 and has since become one of the fastest-growing spirits brands in the world.

Company Description:

• Teremana loosely translates as ‘spirit of the earth’
• The company stands for taking care of what and whom we love, from the land where they source their agave to the people they work with
• Teremana is committed to creating a high-quality, responsibly sourced tequila that is accessible to everyone to enjoy

Company Specialties:

• Ultra-premium, small-batch tequila
• Responsible sourcing and sustainability
• Fast-growing spirits brand

Company Website: teremana.com

ASSUMPTION: Given the company's commitment to sustainability and responsible sourcing, applicants should be prepared to discuss their values and how they align with the company's mission.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Senior Brand Manager and VP of Marketing, with the potential to grow into a more senior position as the company expands.

Reporting Structure: The Associate Brand Manager will work closely with the Senior Brand Manager and VP of Marketing, as well as collaborate with various external agencies and stakeholders.

Work Arrangement: On-site, full-time. The role may require occasional flexibility in working hours to meet project deadlines or attend events.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Associate Brand Manager to take on more responsibilities or move into a more senior role
• The dynamic and entrepreneurial nature of the company offers opportunities for professional development and growth
• The role may involve working on new product launches and brand extensions, providing exposure to various aspects of the business

ASSUMPTION: Given the company's rapid growth, there may be opportunities for the right candidate to make a significant impact on the brand's success and contribute to its continued expansion.

🌍 Location & Work Environment

Office Type: Urban, modern office space in New York City

Office Location(s): 9 East 19th Street, New York, NY, US

Geographic Context:

• New York, NY is a major market for the spirits industry, with a vibrant nightlife and cultural scene
• The office is located in a bustling neighborhood with easy access to public transportation and various amenities
• The city offers a wide range of cultural, culinary, and entertainment options for employees to enjoy outside of work

Work Schedule: The role follows a standard full-time work schedule, with the potential for occasional overtime or flexibility in working hours to meet project deadlines or attend events.

ASSUMPTION: Applicants should be comfortable working in an urban environment and be prepared to commute to the office on a regular basis.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Senior Brand Manager or VP of Marketing
• Second-round interview with a panel of stakeholders, including representatives from external agencies
• Final interview with the company's founder, Dwayne ‘The Rock’ Johnson

Key Assessment Areas:

• Brand management experience and strategic thinking
• Analytical skills and data-driven decision-making
• Project management and organizational skills
• Interpersonal skills and ability to build relationships with stakeholders
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Demonstrate your understanding of the spirits industry and Teremana Tequila's unique value proposition
• Prepare examples of your past work that showcase your ability to develop and execute marketing programs, as well as analyze market performance
• Be prepared to discuss your thoughts on the company's brand strategy and how you would contribute to its continued success

ATS Keywords: Brand Management, Marketing Programs, Strategic Thinking, Data Analysis, Project Management, Stakeholder Relationships, Spirits Industry, Teremana Tequila

ASSUMPTION: Given the company's focus on brand management and marketing, applicants should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Data analysis tools (IRI, NABCA, VIP/iDig)
• Project management tools (Asana, Trello, etc.)
• Marketing automation and analytics tools (Google Analytics, Hootsuite, etc.)

ASSUMPTION: Applicants should be comfortable using Microsoft Office Suite and relevant data analysis tools for this role.

👔 Cultural Fit Considerations

Company Values:

• Taking care of what and whom we love
• Crafting high-quality, responsibly sourced tequila
• Creating moments to appreciate those along with us on our journey

Work Style:

• Entrepreneurial and fast-paced
• Collaborative and stakeholder-focused
• Data-driven and strategic

Self-Assessment Questions:

• How do your personal values align with Teremana's mission and values?
• Are you comfortable working in a fast-paced, entrepreneurial environment with shifting priorities?
• How do you approach building relationships with key stakeholders, both internally and externally?

ASSUMPTION: Applicants should be prepared to discuss their cultural fit and alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• The role may require occasional overtime or flexibility in working hours to meet project deadlines or attend events
• The company is growing rapidly, which can present both opportunities and challenges in terms of prioritization and focus
• The role may involve managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and adaptability
• The spirits industry can be competitive and dynamic, requiring the Associate Brand Manager to stay up-to-date with market trends and consumer behavior

ASSUMPTION: Applicants should be prepared to discuss their ability to manage multiple priorities and adapt to a changing work environment during the interview process.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses specifically on the spirits industry and requires a strong understanding of the unique challenges and opportunities it presents
• The role offers the opportunity to work directly with the company's founder, Dwayne ‘The Rock’ Johnson, providing a unique level of exposure and mentorship
• As a relatively new company, Teremana Tequila offers opportunities for growth and development that may not be available in more established organizations

ASSUMPTION: Applicants should research the spirits industry and Teremana Tequila specifically to better understand the unique aspects of this role and how it compares to similar positions in other industries.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or brand extension
• Analyzing market performance and competitive environment to inform brand strategy and marketing programs
• Managing the NPD process, from strategy and concept development through to execution of new products, merchandise, and VAPs

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach them in the context of this role during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the company measure the success of its marketing programs, and what metrics are most important for this role?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the unique challenges and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of your past work that showcase your ability to develop and execute marketing programs, as well as analyze market performance
• Be prepared to discuss your thoughts on the company's brand strategy and how you would contribute to its continued success
• Follow up with the company one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.