🔹 Job Title: Associate Brand Manager
🔹 Company: Smithfield Foods
🔹 Location: Smithfield, Virginia
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment.
✅ Analyze market trends and consumer behaviors to inform marketing and product strategies
✅ Develop category strategies and conduct ongoing business analyses to align brand performance with business objectives
✅ Collaborate with Insights to lead consumer research initiatives for targeting, product optimization, and brand development
✅ Manage budgeting, coupon forecasting, and invoicing, while supporting legal approvals for external documents and contracts
✅ Assist in creating sales presentations, implementing customer marketing plans, and distributing tools for Sales teams
✅ Engage in strategic meetings with Business Management and Sales to drive brand initiatives
✅ Build and maintain agency relationships, preparing internal and external brand presentations
✅ Contribute to the development and execution of annual marketing plans
✅ Provide feedback to agency partners and test consumer messaging concepts to optimize campaigns
✅ Collaborate with Sales to develop strategic partnerships with retail partners
✅ Participate in product development by identifying target audiences, gathering consumer insights, creating product propositions, and evaluating market potential
✅ Engage in creative brainstorming exercises and concept testing to refine innovation and product pipelines
✅ Work closely with functional teams to launch new products and optimize existing ones
✅ Drive a positive employee experience through leadership, employee development, and coaching
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
Education: Bachelor’s Degree in Marketing or a related field
Experience: 3+ years of relevant experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with an MBA and relevant consumer marketing experience in the food industry will have a competitive advantage.
Salary Range: $65,000 - $85,000 per year (Based on industry standards for an Intermediate Marketing role in Virginia)
Benefits:
Working Hours: 40 hours per week, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Smithfield Foods operates in the Food and Beverage Manufacturing industry, with a leading position in packaged meats and fresh pork products.
Company Size: Smithfield Foods has 10,001+ employees, providing ample opportunities for career growth and development.
Founded: Smithfield Foods was founded in 1936 and has since grown into a global food company with a diverse brand portfolio and strong relationships with U.S. farmers and customers.
Company Description:
Company Specialties:
Company Website: http://www.smithfieldfoods.com/giwwd
ASSUMPTION: Smithfield Foods' extensive experience and diverse product portfolio provide a stable and growth-oriented work environment for employees.
Career Level: This role is an intermediate-level position, offering opportunities for career growth and development within the Marketing department and the broader organization.
Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including Sales, Insights, and Product Development.
Work Arrangement: This role is on-site, with a requirement to travel up to 15% as needed for meetings, events, and other business-related activities.
Growth Opportunities:
ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new challenges as they progress in their careers.
Office Type: Smithfield Foods' headquarters is a modern, professional office environment with amenities and resources to support employee productivity and well-being.
Office Location(s): 200 Commerce Street, Smithfield, Virginia 23430, US
Geographic Context:
Work Schedule: The standard workweek is Monday through Friday, with flexibility for meetings and project deadlines as needed.
ASSUMPTION: The Smithfield, Virginia, location offers a pleasant work environment with easy access to amenities and resources to support a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Data Proficiency, Communication Skills, Project Management, Team Collaboration, Technical Skills, Leadership, Advertising Management, Innovation Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the Marketing department and the broader organization.
ASSUMPTION: Familiarity with relevant marketing tools and technologies will be beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Smithfield Foods' values and work style, as well as a passion for driving results and continuous learning.
ASSUMPTION: Prospective candidates should be prepared to manage competing priorities, adapt to change, and thrive in a fast-paced, dynamic environment.
ASSUMPTION: This role offers unique opportunities for growth and development within the Marketing department and the broader organization.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Associate Brand Manager role at Smithfield Foods.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.