- Job Title: Associate Brand Manager, Contigo
- Company: Newell Brands
- Location: Atlanta, Georgia, United States
- Job Type: On-site
- Category: Brand Management, Marketing
- Date Posted: July 18, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing the Contigo brand within a specified region
- Collaborating with global brand marketing teams and cross-functional business units
- Conducting regular analysis to understand business performance and drive growth
- Understanding consumer targets and journeys to drive purchase intent and appeal
- Leveraging eComm and DTC data to improve omnichannel performance
- Managing the business with a focus on speed and profitability
*ASSUMPTION:* This role requires a strong understanding of brand management and innovation, with a focus on delivering results and driving growth within a specified region.
📋 Key Responsibilities
- Brand Planning & Management:
- Help build annual brand marketing and business plans
- Deliver monthly brand reports on time and with satisfactory commentary
- Build and manage a forecasting model to deliver demand forecasts within acceptable error ranges
- Uncover growth opportunities through analytics and data-driven insights
- Consumer & Market Analysis:
- Understand consumer targets and journeys to drive purchase intent and appeal
- Monitor brand performance metrics, competitive activities, market trends, and consumer feedback
- Develop an understanding of the underlying drivers and interaction of each metric
- Identify gaps in marketplace understanding and lead analyses to fill these gaps
- Campaign Management & Activation:
- Support the activation of local advertising campaigns adapted from global creative assets
- Support PR and brand communication plans
- Partner with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
- Competitor Analysis & Threat Management:
- Analyze competitors to determine areas of weakness to attack for market share gain
- Conduct analysis on share of shelf and uncover opportunities for growth and threats of discontinuation
- Proactively recommend solutions to address threats and capitalize on opportunities
- Shipper & Display Management:
- Execute shipper and display programs to optimize product visibility and sales
- Own the simplification of shipper and displays in the brand portfolio
- Social Media & Content Management:
- Write briefs for social media content and partner with center teams to execute social media plans
- Review analytics and optimize future creative and posting strategies based on learning
- Budget Management & Reporting:
- Review media spending reports and actualize versus budget
*ASSUMPTION:* This role requires strong analytical, communication, and project management skills to effectively manage multiple responsibilities and stakeholders.
🎯 Required Qualifications
- Education:
- A four-year college degree is required, with an MBA preferred
- Experience:
- 2+ years of prior experience in brand management, marketing, or related roles is preferred
- Required Skills:
- Desire to function as a business owner and a passion for brand management
- Strong understanding of marketing principles and analytical mindset
- Creative thinking and problem-solving skills
- Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously
- Strong communication skills, both written and oral
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools
- Up to 10% travel potential
- Fluent in English
- Preferred Skills:
- Familiarity with Newell Brands and its subsidiaries' products and culture
*ASSUMPTION:* Candidates with relevant experience in brand management, marketing, or related fields, along with a strong understanding of marketing principles and analytical skills, will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: $65,000 - $85,000 per year (based on experience level and industry standards for the Atlanta, GA area)
- *ASSUMPTION:* The salary range is estimated based on industry standards for brand management roles in the Atlanta, GA area, with consideration for the candidate's experience level.
- Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Tuition reimbursement and professional development opportunities
- Employee discounts on Newell Brands products
- Generous paid time off and holidays
- Flexible work arrangements and remote work options for eligible roles
- Working Hours: Full-time (40 hours per week)
- *ASSUMPTION:* The working hours may vary based on the specific needs of the role and the candidate's work arrangement.
📌 Applicant Insights
🔍 Company Context
- Industry: Manufacturing, specifically focused on consumer goods and home products
- Company Size: 10,001+ employees (global)
- Founded: 1908 (as Newell Rubbermaid, later merged with other companies to form Newell Brands)
- Company Description: Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex, and Campingaz. The company is focused on delighting consumers by lighting up everyday moments.
- Company Specialties: Marketing and commercial products
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Brand Manager for Contigo and works closely with global brand marketing teams and cross-functional business units.
- Work Arrangement: On-site, with up to 10% travel potential
- Growth Opportunities: This role offers opportunities to grow within the brand management function, potentially leading to a Brand Manager position or other senior roles within Newell Brands.
*ASSUMPTION:* This role is well-suited for candidates seeking to grow their career in brand management within a large, global consumer goods company.
🌍 Location & Work Environment
- Office Type: On-site, with a hybrid or remote work arrangement potentially available for eligible roles
- Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US
- Geographic Context: Atlanta, Georgia, United States
- *ASSUMPTION:* Atlanta offers a diverse and vibrant culture, with a cost of living that is generally lower than other major U.S. cities. The city is home to a thriving job market, with numerous opportunities in various industries, including manufacturing, technology, and healthcare.
- Work Schedule: Full-time (40 hours per week), with flexible work arrangements and remote work options potentially available for eligible roles
*ASSUMPTION:* The work environment is fast-paced and dynamic, with a focus on collaboration and cross-functional teamwork. Candidates should be comfortable working in a high-energy, results-driven atmosphere.
💼 Interview & Application Insights
- Typical Process:
- Phone or video screening
- In-person or virtual behavioral interviews
- Final round interviews with key stakeholders
- Background check and reference checks
- Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Newell Brands' values
- Industry-specific knowledge and understanding of consumer goods and marketing principles
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Newell Brands and the Contigo brand to demonstrate your enthusiasm and understanding of the company and its products
- Practice your presentation skills, as this role requires frequent communication with key customers and stakeholders
- ATS Keywords: Brand Management, Marketing, Consumer Insights, Data Analysis, Forecasting, Project Management, Social Media, Market Analysis, Collaboration, Presentation Skills, Attention to Detail, Consumer Goods, Home Products, Newell Brands, Contigo
*ASSUMPTION:* The interview process for this role is designed to assess the candidate's analytical, communication, and cultural fit skills, as well as their understanding of brand management and marketing principles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
*ASSUMPTION:* The specific tools and technologies required for this role may vary based on the candidate's responsibilities and the needs of the business.
👔 Cultural Fit Considerations
- Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Teamwork: Collaborate effectively with colleagues and stakeholders to achieve common goals
- Passion for Winning: Demonstrate a strong desire to succeed and a commitment to driving results
- Ownership: Take responsibility for one's actions and decisions, and be accountable for delivering results
- Leadership: Inspire and motivate others to achieve excellence and drive growth
- Work Style:
- Fast-paced and dynamic, with a focus on collaboration and cross-functional teamwork
- Results-driven and focused on delivering business results
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making
- Creative and innovative, with a willingness to explore new ideas and approaches
- Self-Assessment Questions:
- How do you align with Newell Brands' core values, and can you provide an example of a time when you demonstrated each value?
- How do you approach working in a fast-paced, dynamic environment, and how do you prioritize your workload to ensure you meet deadlines and deliver results?
- How do you use data to inform your decision-making, and can you describe a time when you analyzed data to identify trends or opportunities?
*ASSUMPTION:* Candidates who demonstrate a strong alignment with Newell Brands' core values and a willingness to thrive in a fast-paced, dynamic work environment will be most successful in this role.
⚠️ Potential Challenges
- Role-specific Challenges:
- Managing multiple responsibilities and stakeholders simultaneously
- Balancing short-term business needs with long-term strategic planning
- Navigating a complex, matrixed organization with multiple reporting lines and cross-functional dependencies
- Company-specific Challenges:
- Working in a large, global organization with diverse brands and products
- Adapting to changes in the market and consumer behavior
- Balancing the needs of multiple stakeholders, including customers, retailers, and internal teams
- Industry-specific Challenges:
- Keeping up with technological advancements and consumer trends in the consumer goods and home products industry
- Navigating a competitive landscape with well-established and emerging brands
- Managing supply chain and logistics challenges in a global business environment
*ASSUMPTION:* Candidates should be prepared to face these challenges and demonstrate their ability to adapt and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Role Differentiation:
- This role focuses on brand management and business results delivery within a specified region, while other related roles may have a broader or more specialized focus (e.g., global brand management, product management, or marketing communications).
- This role requires a strong understanding of marketing principles and analytical skills, while other roles may emphasize different skill sets (e.g., creative thinking, storytelling, or content strategy).
- Industry Context:
- Brand management roles in the consumer goods and home products industry require a strong understanding of consumer behavior, market trends, and competitive dynamics.
- Successful brand managers in this industry are often strategic thinkers who can balance short-term business needs with long-term brand-building efforts.
- Career Path Comparison:
- This role offers opportunities to grow within the brand management function, potentially leading to a Brand Manager position or other senior roles within Newell Brands.
- Alternatively, candidates may choose to transition into related roles, such as product management, marketing communications, or market research, depending on their interests and career goals.
*ASSUMPTION:* Candidates should consider their long-term career goals and choose a role that aligns with their desired path and skill development.
📝 Sample Projects
- Project Example 1 (Role-Specific): Conduct a comprehensive analysis of the Contigo brand's performance in the Southeast region, identify gaps in market share, and develop a targeted plan to address these gaps and drive growth.
- Project Example 2 (Industry-Specific): Analyze consumer behavior and market trends in the reusable water bottle category to inform the development of new Contigo products that meet evolving consumer needs and preferences.
- Project Example 3 (Cross-Functional): Collaborate with the sales and customer planning teams to develop a joint business plan for a key retail customer, focusing on optimizing product assortment, pricing, and promotional strategies to drive sales and market share.
*ASSUMPTION:* These project examples illustrate the diverse and challenging nature of the Associate Brand Manager role, requiring candidates to demonstrate their analytical, strategic, and collaborative skills.
❓ Key Questions to Ask During Interview
- Role Responsibilities:
- Can you describe the most challenging aspect of managing multiple responsibilities and stakeholders simultaneously, and how have you approached this in the past?
- How do you balance short-term business needs with long-term strategic planning, and can you provide an example of a time when you successfully managed this balance?
- Company Culture:
- How would you describe the work environment at Newell Brands, and how do you think you would fit into this culture?
- Can you give an example of a time when you demonstrated one of Newell Brands' core values, and how did this contribute to your success in that role?
- Growth Opportunities:
- What opportunities do you see for growth and development within this role, and how do you plan to capitalize on these opportunities to advance your career?
- Work Environment:
- How do you approach working in a fast-paced, dynamic environment, and how do you prioritize your workload to ensure you meet deadlines and deliver results?
- Can you describe a time when you had to adapt to a significant change in your work environment, and how did you successfully navigate this change?
*ASSUMPTION:* These interview questions are designed to assess the candidate's fit for the role, their understanding of Newell Brands' culture, and their ability to grow and adapt in a dynamic work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.newellbrands.com/job/Atlanta-Associate-Brand-Manager%2C-Contigo-Geor/1308862100/)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Newell Brands and the Contigo brand to demonstrate your enthusiasm and understanding of the company and its products
- Practice your presentation skills, as this role requires frequent communication with key customers and stakeholders
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
