📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: The LEGO Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative marketing plans for LEGO themes
- Collaborating with cross-functional teams to drive brand performance and consumer engagement
- Monitoring competitive landscapes and providing insights to inform strategies
- Analyzing product performance and leading consumer sales recommendations
- Creating high-quality marketing materials and coordinating events
ASSUMPTION: This role requires a strong understanding of marketing principles and a willingness to learn and adapt in a dynamic environment.
📋 Key Responsibilities
✅ Brand Planning, Implementation and Support (60%)
- Serve as the product and audience expert for various LEGO themes
- Develop and implement innovative marketing plans grounded in insights
- Collaborate with various functions to ensure alignment with strategies and achieve objectives
- Monitor competitive landscapes and develop strong consideration for impact on theme plans
- Support the brand team with large campaigns, projects, and tasks as required
✅ Business Management (30%)
- Analyze and evaluate theme and product performance
- Lead consumer sales recommendations for respective themes
- Plan and run budgets related to multiple brand projects and marketing campaigns
✅ Brand Tasks (10%)
- Create and develop high-quality marketing materials
- Coordinate bi-annual new product presentation retailer events
- Be the brand lead for the annual Toy Fair trade show
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years as a Marketing Assistant or Coordinator
Required Skills:
- Excellent communication skills, both verbal and written
- Strong presentation skills
- Sound understanding of marketing principles
- Strong organizational skills and ability to prioritize and run projects
- Efficiency in multitasking
- Passion and enthusiasm for Brand and/or Marketing
Preferred Skills:
- Previous experience or exposure to working with media agencies on ATL campaigns
- Experience within product marketing
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be eager to learn and grow in a dynamic environment.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Based on experience and market rates)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time (40 hours per week) with flexible hours and work-from-home options
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Australia and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1932 (Billund, Denmark)
Company Description:
- Family-owned toy manufacturer known for LEGO bricks
- Mission to inspire and develop the builders of tomorrow
- Global presence with regional hubs and manufacturing facilities
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: LEGO.com
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a focus on innovation and creativity.
📊 Role Analysis
Career Level: Early to mid-career (2-5 years of experience)
Reporting Structure: Reports to the Brand Director
Work Arrangement: Hybrid (3 days in office)
Growth Opportunities:
- Potential progression to Senior Brand Manager or other marketing roles
- Exposure to global brand marketing network and cross-functional teams
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: This role offers growth opportunities through learning, collaboration, and exposure to various aspects of brand marketing.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia, offering a vibrant multicultural lifestyle
- New South Wales is home to various industries, including finance, tourism, and manufacturing
- The LEGO Group's office is located in the Sales Office, with other offices and manufacturing facilities globally
Work Schedule: Full-time (40 hours per week) with flexible hours and work-from-home options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing knowledge and skills
- Communication and presentation abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Research the LEGO Group's brand and values to demonstrate your cultural fit
ATS Keywords: Marketing, Brand Management, Consumer Engagement, Marketing Planning, Cross-Functional Collaboration, Product Expertise, Competitive Landscape, Performance Analysis, Budget Management, Marketing Materials, Event Coordination
ASSUMPTION: The application process may vary, but typically involves several interviews to assess marketing skills, cultural fit, and alignment with the role's requirements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM)
- Project management software (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning-through-play
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your work?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal.
- How do you approach learning and continuous improvement in your role?
ASSUMPTION: The LEGO Group values creativity, imagination, and learning-through-play, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and consumer behavior
- Collaborating effectively with cross-functional teams across different time zones
ASSUMPTION: The role may present challenges related to workload, adaptability, and cross-functional collaboration, but offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses on LEGO themes and requires product expertise
- Brand management in the toy industry has unique considerations, such as targeting specific age groups and working with licensed properties
- Career progression in brand management may lead to senior roles within the LEGO Group or other marketing organizations
ASSUMPTION: This role offers a unique opportunity to work on a globally recognized brand in the toy industry, with potential for growth and career advancement.
📝 Sample Projects
- Developing a marketing plan for a new LEGO theme, including consumer insights, target audience, and tactical recommendations
- Analyzing competitive landscapes and providing data-driven insights to inform brand strategies
- Coordinating a large-scale event, such as the annual Toy Fair trade show, to showcase LEGO products and engage with industry professionals
ASSUMPTION: Sample projects may vary depending on the specific needs of the role and the company's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and functions within the organization?
- What opportunities are there for professional development and growth within the LEGO Group?
- How does the company support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working in brand management at the LEGO Group?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Research the LEGO Group's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
