(Associate) Brand Manager (GC/Hema)

📌 Core Information

🔹 Job Title: Associate Brand Manager (GC/Hema)

🔹 Company: AstraZeneca

🔹 Location: Taiwan

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the Oncology product group, including promotion, business analysis, competition tracking, and financial performance.
• Developing customer/patient-centric marketing plans, activities, and promotional materials for specific therapeutic areas or brands.
• Budget deployment and expense monitoring.
• Building partnerships with key opinion leaders and stakeholders.
• Creating sales force materials and educating sales representatives on company and competitor products.

ASSUMPTION: This role requires a strong understanding of the Oncology market, customer insights, and stakeholder management. It also involves cross-functional collaboration and leading brand teams.

📋 Key Responsibilities

✅ Responsible for Oncology product group, including product promotion, business analysis, competition performance, and financial profit.

✅ Develop customer/patient-centric marketing plans, activities, omni-channel approach, and promotional materials for specific therapeutic area or brand.

✅ Assists with deployment of budgets and monitoring of expenses.

✅ Develop partnership among key opinion leaders and key stakeholders.

✅ Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires a balance of analytical and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Business, or Life Sciences). Advanced degree preferred.

Experience: Over 3 years of pharmaceutical experience in sales, medical affairs, or marketing.

Required Skills:

• Expertise in Oncology, including market dynamics, policy, customer insights, market access, and stakeholder management.
• Experience in new product launch processes, including product positioning, resource deployment, cross-functional collaboration, and leading brand teams.
• Experience in self-paid medicines, including pricing strategy, channel management, self-paid modeling, advocacy, and brand value proposition.
• Understanding of specialty-based selling models to reveal agile transformation, customer-centric, and medical-driven promotional models.

Preferred Skills:

• Experience in the Taiwanese pharmaceutical market.
• Fluency in Mandarin and English.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and CRM systems is likely required. Additionally, strong communication, presentation, and project management skills are expected.

💰 Compensation & Benefits

Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on industry standards for a mid-level marketing role in Taiwan's pharmaceutical industry)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Generous time-off policies
• Tuition reimbursement

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Taiwan's pharmaceutical industry. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca is a global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines, primarily in the areas of Oncology, Cardiovascular, Renal & Metabolism, and Respiratory.

Company Size: AstraZeneca is a large company with over 10,000 employees in Taiwan and over 77,000 globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc. It has a rich history in pharmaceutical innovation and patient care.

Company Description:

• AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines to patients worldwide.
• The company fosters a culture of innovation, collaboration, and inclusivity, with a strong focus on sustainability and corporate social responsibility.
• AstraZeneca is dedicated to improving the health of patients and communities around the world, with a particular emphasis on oncology and other critical therapeutic areas.

Company Specialties:

• Pharmaceutical research and development
• Global business operations
• Innovation and sustainability

Company Website: www.astrazeneca.com

ASSUMPTION: AstraZeneca's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and sustainability makes it an attractive employer for those interested in making a significant impact in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is a mid-level position, suitable for candidates with 5-10 years of experience in the pharmaceutical industry.

Reporting Structure: The Associate Brand Manager will report directly to the Brand Manager and work closely with cross-functional teams, including sales, medical affairs, and market access.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed. The work arrangement may involve occasional travel for meetings, conferences, or customer visits.

Growth Opportunities:

• Progression to a Senior Brand Manager or other senior marketing roles within AstraZeneca.
• Expansion into different therapeutic areas or global markets.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to senior marketing roles and potential expansion into global markets.

🌍 Location & Work Environment

Office Type: AstraZeneca's Taiwan office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Taiwan

Geographic Context:

• Taiwan is a bustling, multicultural hub with a thriving pharmaceutical industry.
• The office is located in a convenient, easily accessible area with ample amenities nearby.
• The local pharmaceutical market is dynamic and competitive, offering numerous opportunities for professional growth and development.

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work as needed. Occasional weekend or evening work may be required to meet project deadlines or attend industry events.

ASSUMPTION: The work environment at AstraZeneca's Taiwan office is collaborative, inclusive, and supportive, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with cross-functional team members
• Final interview with the Brand Manager or other senior leadership

Key Assessment Areas:

• Marketing and brand management skills
• Oncology market knowledge and customer insights
• Stakeholder management and communication skills
• Cross-functional collaboration and leadership skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Oncology market and AstraZeneca's brand portfolio in your application materials.
• Prepare for behavioral interview questions that assess your problem-solving, communication, and leadership skills.

ATS Keywords: Oncology, Brand Management, Marketing, Pharmaceuticals, Customer Insights, Stakeholder Management, Cross-Functional Collaboration, New Product Launch, Self-Paid Medicines, Pricing Strategy, Channel Management, Self-Paid Modeling, Advocacy, Brand Value Proposition, Specialty-Based Selling, Customer Centricity, Medical-Driven Promotion

ASSUMPTION: AstraZeneca's application process is competitive, and candidates should expect to demonstrate their skills and experience through multiple interview rounds. The company values candidates who can think strategically, communicate effectively, and work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite and CRM systems is required for this role. Familiarity with marketing automation and data visualization tools is also expected.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Science-driven
• Integrity
• Innovation
• Performance
• Inclusion

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you demonstrate patient-centricity in your marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in the market or competitive landscape?
• How do you approach building and maintaining effective cross-functional teams?

ASSUMPTION: AstraZeneca values candidates who align with their company values and can thrive in a collaborative, data-driven, and agile work environment.

⚠️ Potential Challenges

• The Taiwanese pharmaceutical market is competitive, with a fast-paced and dynamic environment.
• The role requires a strong understanding of the Oncology market and customer insights, which may require continuous learning and adaptation.
• Cross-functional collaboration and stakeholder management may present challenges, requiring strong communication and leadership skills.
• The role may involve occasional travel, which could disrupt work-life balance.

ASSUMPTION: Candidates should be prepared to navigate a competitive and dynamic market, manage multiple stakeholders, and adapt to changing market conditions.

📈 Similar Roles Comparison

• Compared to other mid-level marketing roles in the pharmaceutical industry, this role places a stronger emphasis on Oncology market knowledge and customer insights.
• This role offers a unique opportunity to work on a specific therapeutic area or brand, rather than a broader portfolio of products.
• Career progression in this role may involve expanding into different therapeutic areas or global markets, rather than moving into a broader marketing leadership role.

ASSUMPTION: Candidates should consider their interest in the Oncology market and their preference for working on a specific therapeutic area or brand when evaluating this role against other mid-level marketing opportunities.

📝 Sample Projects

• Developing a customer-centric marketing plan for a new Oncology product launch
• Conducting market research to understand customer needs and preferences in the Oncology market
• Creating sales force materials and training to support the effective promotion of Oncology products

ASSUMPTION: These sample projects are intended to illustrate the types of activities and deliverables expected in this role. The specific projects and priorities may vary based on the needs of the business and the priorities of the Brand Manager.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the Oncology product group, and how this role fits into that strategy?
• How does AstraZeneca support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign in the Oncology market, and what made it successful?
• How does AstraZeneca approach cross-functional collaboration and stakeholder management in its marketing efforts?
• What are the key performance indicators (KPIs) used to measure the success of marketing efforts in the Oncology market?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that assess your problem-solving, communication, and leadership skills.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.