📌 Core Information
🔹 Job Title: Associate Brand Manager - Orforglipron
🔹 Company: Eli Lilly and Company
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (10+ days on-site per month)
🚀 Job Overview
Key aspects of this role include:
- Driving the strategic development and implementation of Orforglipron in chronic weight management (CWM) and Diabetes.
- Informing and supporting Lilly's transformation agenda and commercial shifts.
- Gaining deep customer insights to inform brand strategy in a rapidly evolving market.
- Defining Lilly Canada's consumer activation roadmap for Orforglipron.
- Leading the customer planning process and operational plan process.
- Partnering with global and IBU teams to ensure alignment on strategy and efficient use of common resources.
- Driving and leading the launch preparation partnership process.
- Managing the overall commercial brand budget for pre and post launch.
- Driving innovative thinking across the cross-functional team for a bold and comprehensive pre and post launch OCE plans.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills to successfully launch Orforglipron in CWM and Diabetes.
📋 Key Responsibilities
✅ Develop and implement launch plans for Orforglipron in CWM and Diabetes.
✅ Inform and support Lilly's transformation agenda and commercial shifts.
✅ Gain deep customer insights to inform brand strategy.
✅ Define Lilly Canada's consumer activation roadmap for Orforglipron.
✅ Lead the customer planning process and operational plan process.
✅ Partner with global and IBU teams to ensure strategy alignment and efficient resource use.
✅ Drive and lead the launch preparation partnership process.
✅ Manage the overall commercial brand budget for pre and post launch.
✅ Drive innovative thinking for bold and comprehensive pre and post launch OCE plans.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project management to ensure successful launch milestones.
🎯 Required Qualifications
Education: University degree
Experience: 7+ years of marketing-related experience
Required Skills:
- Brand management experience, including launching new products.
- Extensive omnichannel marketing experience.
- Proven teamwork and leadership skills.
- Experimentation and risk-taking mindset.
- Learning agility and comfort with change in high-stakes environments.
- Strong project management skills.
- Business acumen skills, including budget management and strategic trade-offs.
- Excellent interpersonal, written, and verbal communication skills.
- Proficient computer skills (Excel, Word, PowerPoint).
Preferred Skills:
- Consumer marketing experience.
- TA experience: Understanding of metabolic disorders and the competitive environment in CWM and Diabetes.
- Bilingualism.
ASSUMPTION: Candidates with a strong background in brand management, omnichannel marketing, and project management are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for similar roles and experience levels in Toronto)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time-off policies
- Employee assistance program
- Tuition reimbursement and professional development opportunities
- On-site fitness centers and wellness programs
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Global) - This means a large, well-established organization with extensive resources and opportunities for growth and development.
Founded: 1876 - Lilly has a long history and strong reputation in the pharmaceutical industry.
Company Description:
- Lilly is a global healthcare leader dedicated to improving lives by discovering, developing, and delivering medicines.
- The company focuses on areas of high unmet medical need, including diabetes, cancer, autoimmunity, and neuroscience.
- Lilly is committed to innovation, collaboration, and sustainability in its operations and business practices.
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech and Biopharmaceuticals
Company Website: www.lilly.com
ASSUMPTION: Working at Lilly offers opportunities to collaborate with talented professionals, contribute to innovative medicines, and make a positive impact on patients' lives.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within Lilly's marketing organization.
Reporting Structure: The Associate Brand Manager reports directly to the Marketing Director - Cardiometabolic Health.
Work Arrangement: Hybrid - This role requires on-site presence at the Toronto office for 10+ days per month (or at least 50% of the time).
Growth Opportunities:
- Progression to a Senior Brand Manager or other marketing leadership roles within Lilly.
- Expanding expertise in brand management, consumer marketing, and cross-functional collaboration.
- Potential opportunities to work on additional brands or therapeutic areas within Lilly's portfolio.
ASSUMPTION: This role offers a strong foundation for career growth within Lilly's marketing organization, with opportunities to develop skills and take on increased responsibilities over time.
🌍 Location & Work Environment
Office Type: Corporate - Lilly's Toronto office is a professional, collaborative environment with on-site amenities and resources.
Office Location(s): Lilly Corporate Center, Indianapolis, Indiana 46285, US (Global headquarters) and Toronto, Ontario, Canada (Regional office)
Geographic Context:
- Toronto is a multicultural, vibrant city with a strong pharmaceutical industry presence.
- The city offers a high quality of life, with diverse neighborhoods, cultural attractions, and outdoor recreation opportunities.
- Toronto has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours/week) with flexible work arrangements and the opportunity for remote work when not on-site.
ASSUMPTION: Working in Toronto offers a dynamic, multicultural environment with access to a wide range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Marketing Director - Cardiometabolic Health
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Project management and organizational skills
- Communication and presentation skills
- Adaptability and resilience in a high-stakes environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, brand management, and project management experience.
- Demonstrate your understanding of the pharmaceutical industry, Lilly's mission, and the role's responsibilities in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and adaptability.
ATS Keywords: Brand Management, Omnichannel Marketing, Project Management, Business Acumen, Interpersonal Skills, Communication Skills, Learning Agility, Teamwork, Leadership, Consumer Marketing, Risk Taking, Customer Insights, Strategic Development, Consumer Activation, Metabolic Disorders Understanding, Bilingualism
ASSUMPTION: Lilly's application process is designed to assess candidates' strategic thinking, cross-functional collaboration, and problem-solving skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce)
ASSUMPTION: Familiarity with these tools and technologies is expected, but training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellent
- Patient-centered
- Innovative
- One Lilly
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and resilient
- Patient-focused and empathetic
Self-Assessment Questions:
- How do you demonstrate integrity and excellent in your professional life?
- Can you provide an example of a time when you had to adapt to significant changes in a high-stakes environment?
- How do you balance data-driven decision-making with patient-centered care in your work?
ASSUMPTION: Candidates who align with Lilly's core values and work style are more likely to succeed and thrive in the organization.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, high-stakes environment.
- Navigating a large, complex organization with multiple stakeholders and cross-functional teams.
- Adapting to changes in the market, competitive landscape, and regulatory environment.
- Balancing the need for innovation and risk-taking with the requirement to maintain compliance and regulatory approval.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on strategic problem-solving.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the launch of a single product, Orforglipron, in chronic weight management and diabetes.
- Lilly's marketing organization is highly collaborative and cross-functional, with a strong focus on data-driven decision-making and patient-centered care.
- This role offers opportunities for career growth and development within Lilly's marketing organization, with potential paths to senior brand management or other marketing leadership roles.
ASSUMPTION: Candidates should consider the unique focus of this role and the opportunities it offers for career growth and development within Lilly's marketing organization.
📝 Sample Projects
- Developing and implementing a comprehensive launch plan for Orforglipron in chronic weight management and diabetes, including thought leader engagement, environmental shaping, Go-to-Market strategy, and consumer activation.
- Conducting market research and customer segmentation to inform brand strategy and marketing tactics for Orforglipron.
- Managing the customer planning process and operational plan process for pre-NOC and post-NOC activities, including cross-functional collaboration and stakeholder management.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and project management aspects of the Associate Brand Manager role at Lilly.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the launch of Orforglipron and how this role addresses them?
- How does Lilly support the professional development and career growth of its marketing team members?
- Can you provide an example of a time when Lilly's marketing organization had to adapt to a significant market change, and how it responded?
- How does Lilly's marketing organization collaborate with other functions, such as sales, medical affairs, and market access, to ensure a successful product launch?
- What is the work-life balance like for this role, and how does Lilly support its employees' well-being?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic aspects, Lilly's culture, and the organization's support for professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, brand management, and project management experience, as well as your understanding of Lilly's mission and the role's responsibilities.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and adaptability.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
