📌 Core Information
🔹 Job Title: Associate Brand Manager, POWERADE
🔹 Company: The Coca-Cola Company
🔹 Location: Whitestone, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with ~20% travel)
🚀 Job Overview
Key aspects of this role include:
- Supporting the strategy, development, and execution of marketing plans for Powerade
- Collaborating with cross-functional teams to create marketing and sales plans
- Analyzing sales, consumer, and shopper data to inform marketing strategies
- Managing creative projects and providing feedback to ensure brand strategy alignment
- Presenting marketing initiatives to cross-functional groups and senior management
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to thrive in a dynamic environment. It is ideal for a motivated individual who can balance multiple projects and meet deadlines.
📋 Key Responsibilities
✅ Co-piloting platform marketing strategy development, including focused campaign development, consumer messaging, creative, in-store merchandising, property activation, product innovation, advertising, media strategy, partner programs, and public relations
✅ Leading weekly brand score card meetings to update stakeholders on sales insights
✅ Collaborating with shopper and customer marketing to develop unique marketing programs
✅ Providing administrative support to the development of tools for corporate, shopper, and field marketing teams
✅ Assisting in the development of briefs for creative projects and providing feedback on creative output
✅ Serving as a subject matter expert by staying up-to-date on purchaser, consumer, and industry insights
✅ Managing timely communication of marketing initiatives to cross-functional groups and senior management
✅ Developing comprehensive presentations for partners, retailers, and internal cross-functional presentations
✅ Contributing to the development of written briefs for agencies
ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree required, preferably in Marketing, Business, or a related field; MBA preferred
Experience: 3-4 years of relevant professional experience in marketing required
Required Skills:
- Experience in brand or media marketing with a focused CPG product (preferably beverage)
- Experience gathering and analyzing sales, consumer, and shopper data
- Strong analysis, creative thinking, planning, organizing, and problem-solving skills
- Passion for understanding consumer behavior
- Strong attention to detail and ability to thrive in an ever-changing environment
Preferred Skills:
- Experience with Powerade or similar sports drink brands
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the beverage industry and familiarity with Powerade will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $86,300 - $113,000 (based on experience and location)
Benefits:
- Medical, financial, and other benefits (dependent on the position)
- Annual incentive with a reference value percentage of 7.5%
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 3-4 years of experience in the beverage industry. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on non-alcoholic beverages. The company is known for its iconic brands, including Coca-Cola, Sprite, Fanta, and Powerade.
Company Size: The Coca-Cola Company has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into a global leader in the beverage industry.
Company Description:
- The Coca-Cola Company is committed to bringing about real change, innovating its portfolio, and working with global partners to transform its business and grow it in more sustainable ways.
- The company employs over 700,000 people throughout its global system alongside bottling partners, providing jobs and opportunities to local economies.
- The Coca-Cola Company is dedicated to refreshing the world and making a difference.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and respected brand in the beverage industry, offering a dynamic work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-4 years of experience in brand or media marketing.
Reporting Structure: The Associate Brand Manager, Powerade reports to the Senior Brand Manager and VP of Brand within the BODYARMOR Sports Nutrition team.
Work Arrangement: This role is on-site, with approximately 20% travel required.
Growth Opportunities:
- Potential advancement to Senior Brand Manager or other leadership roles within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on multiple brands and categories within the Coca-Cola portfolio
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's headquarters is located in Atlanta, Georgia, with regional offices and bottling plants worldwide.
Office Location(s): Whitestone, United States
Geographic Context:
- The Whitestone office is located in the New York metropolitan area, offering access to a diverse range of cultural, recreational, and professional opportunities.
- The office is easily accessible by public transportation, with nearby amenities and attractions.
- The area experiences a humid subtropical climate, with hot, humid summers and cold, damp winters.
Work Schedule: Full-time, with approximately 20% travel required
ASSUMPTION: The Whitestone office provides a convenient and engaging work environment, with easy access to amenities and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for the Powerade brand and the beverage industry
- Prepare examples of marketing campaigns or projects you've worked on, showcasing your creativity and strategic thinking
- Research the Coca-Cola Company and BODYARMOR Sports Nutrition to show your enthusiasm and understanding of the business
ATS Keywords: Marketing, Brand Management, Consumer Insights, Campaign Development, Product Innovation, Advertising, Media Strategy, Public Relations, Cross-Functional Teams, Sales Analysis, Consumer Behavior
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and passion for the Powerade brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management software (e.g., Asana, Trello)
- Creative design software (e.g., Adobe Creative Suite)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as the Associate Brand Manager will be responsible for managing creative projects and providing feedback on creative output.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and motivate others to achieve common goals
- Collaboration: Working together to achieve more than what is possible individually
- Innovation: Embracing change and continuously seeking new and better ways to do things
- Integrity: Upholding the highest ethical standards in all actions and decisions
- Quality: Delivering the highest level of excellence in all aspects of the business
Work Style:
- Fast-paced and dynamic environment
- Entrepreneurial culture combined with the resources and insight of a global company
- Focus on teamwork, multi-tasking, meeting deadlines, and having fun accomplishing goals
Self-Assessment Questions:
- Do you have a passion for understanding consumer behavior and translating insights into actionable marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and adjusting on the fly?
- Do you thrive in a team environment and enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who are self-motivated, adaptable, and enthusiastic about working in a fast-paced, team-oriented environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including cross-functional teams, senior management, and external partners
- Adapting to changes in the market and consumer behavior
- Balancing the need for creativity and innovation with the need to maintain brand consistency and adherence to company guidelines
ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to changes in the market and work environment.
📈 Similar Roles Comparison
- Associate Brand Manager, POWERADE vs. Associate Brand Manager, Coca-Cola: Both roles involve supporting the strategy, development, and execution of marketing plans for their respective brands. However, the POWERADE role may require more focus on sports nutrition and athlete endorsements.
- Industry-specific context: The beverage industry is highly competitive, with a constant need for innovation and differentiation to maintain market share.
- Career path comparison: This role offers opportunities for advancement to Senior Brand Manager or other leadership positions within the marketing department, with potential expansion of responsibilities based on performance and company growth.
ASSUMPTION: While this role shares similarities with other Associate Brand Manager positions, the focus on the Powerade brand and the unique aspects of the sports drink category set it apart from other opportunities within the Coca-Cola portfolio.
📝 Sample Projects
- Developing a targeted marketing campaign to increase Powerade sales among young, active consumers
- Collaborating with a sports team or athlete to create a co-branded product and marketing initiative
- Analyzing consumer data to identify trends and opportunities for product innovation within the Powerade portfolio
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Associate Brand Manager, Powerade may be involved in, highlighting the diverse and dynamic nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the BODYARMOR Sports Nutrition department?
- How does the company support the growth and development of its Associate Brand Managers?
- What are the most challenging aspects of working on the Powerade brand, and how does the company address these challenges?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for the Powerade brand?
- What opportunities are there for collaboration with other departments or brands within the Coca-Cola portfolio?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your passion for the Powerade brand and the beverage industry
- Prepare examples of marketing campaigns or projects you've worked on, showcasing your creativity and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
