Associate Brand Manager - RIGI - HCM

📌 Core Information

🔹 Job Title: Associate Brand Manager - RIGI - HCM

🔹 Company: AstraZeneca

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development of marketing plans and strategies to drive brand success.
• Collaborating with cross-functional teams to ensure effective execution of marketing activities and achieve business goals.
• Leveraging analytics and insights to inform marketing strategies and tactics.
• Building strong relationships with internal and external stakeholders to drive brand success.

ASSUMPTION: This role is focused on supporting the development and execution of marketing strategies for specific therapeutic areas or brands within AstraZeneca's portfolio.

📋 Key Responsibilities

✅ Assist in the development of marketing plans, marketing & sales activities, and promotional materials for specific therapeutic areas/franchise or brands.

✅ Assist in the development of budgets and monitoring of expenses.

✅ Support in managing brand/product, collecting insight and data analyse competitive performance and trends.

✅ Develop marketing & sale materials aligned with strategies.

✅ Educate sales representatives on products and competitors.

✅ Coordinate and/or conduct special studies and promotional projects.

✅ Collaborate with field forces to ensure flawless and aligned execution of the brands’ plan.

✅ Cross-functional working to identify and evaluate new sources of business and growth for the brand.

✅ Develop and deliver innovative solutions and promotional levers for professional customers.

✅ Work with training partner and brand agencies to support message pull-through and key Salesforce training of marketing strategy, messaging, and materials.

✅ Build tactical plans based on the brand strategic plan and get approval. Leading all aspects of tactical implementations, including timelines.

✅ Deliver other tasks/ cross-functional projects assigned by the company.

✅ Adhere to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, marketing strategies, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Pharmacy or Medicine

Experience: 3-5 years of pharmaceutical experience, with at least 3 years of marketing or adjacent marketing experience

Required Skills:

• Exceptional analytics capability
• Ability to think and execute innovative marketing plans
• Strong attention to detail
• Good communication Skills
• Good planning and Organizational Skills
• Acts with a sense of accountability and urgency
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
• Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• Experience and effectiveness in the presentation of marketing messages
• Strong collaboration with cross-functional teams.
• A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects

Preferred Skills:

• Experience in the pharmaceutical industry
• Fluency in English and Vietnamese

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools is likely required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a pharmaceutical marketing role in Vietnam with 3-5 years of experience, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $50,000 - USD $75,000).

Benefits:

• Health insurance and retirement benefits
• Performance-based bonuses
• Opportunities for professional development and growth
• Employee discounts on AstraZeneca products

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: AstraZeneca offers competitive compensation and benefits packages for qualified candidates.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca operates in the pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases, and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology.

Company Size: AstraZeneca is a large multinational corporation with over 10,000 employees worldwide, providing a structured and collaborative work environment.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.

Company Description:

• AstraZeneca is a global, science-led biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines.
• The company operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.
• AstraZeneca is committed to following the science and putting patients first in its mission to transform the future of healthcare.

Company Specialties:

• Pharmaceutical manufacturing
• Biopharmaceuticals
• Innovation
• Research and development
• Global business

Company Website: http://www.astrazeneca.com

ASSUMPTION: AstraZeneca's focus on innovation, research, and development provides opportunities for employees to work on cutting-edge projects and contribute to the advancement of healthcare.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within AstraZeneca's marketing organization.

Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, medical, and key account managers.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work or hybrid arrangements, depending on business needs and employee preferences.

Growth Opportunities:

• Progression to a Brand Manager role within AstraZeneca's marketing organization
• Expansion into other therapeutic areas or franchise brands within AstraZeneca's portfolio
• Opportunities to work on global or regional marketing projects, providing exposure to international teams and markets

ASSUMPTION: AstraZeneca's global presence and diverse portfolio of products provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: AstraZeneca's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): AstraZeneca's Ho Chi Minh City office is located in District 7, providing easy access to major transportation networks and amenities.

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant culture, diverse dining options, and ample entertainment and recreational opportunities.
• The city's tropical climate and lush greenery provide a pleasant living environment year-round.
• Ho Chi Minh City is well-connected to other major cities in Vietnam and the region, making it an ideal base for both local and international employees.

Work Schedule: The standard work schedule is Monday to Friday, 8:30 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: AstraZeneca's Ho Chi Minh City office provides a modern, collaborative work environment that supports employee productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission through AstraZeneca's careers portal
• Phone or video screening with the hiring manager or HR representative
• In-depth behavioral and technical interviews with cross-functional team members
• Final round interviews with senior leadership or key stakeholders
• Background and reference checks

Key Assessment Areas:

• Problem-solving and analytical skills
• Marketing strategy and planning
• Cross-functional team collaboration
• Adaptability and resilience in the face of change
• Cultural fit and alignment with AstraZeneca's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research AstraZeneca's products, therapeutic areas, and marketing strategies to demonstrate your knowledge and enthusiasm for the role
• Practice common marketing interview questions and brush up on your industry knowledge

ATS Keywords: Marketing strategy, brand management, cross-functional collaboration, data analysis, pharmaceutical industry, therapeutic areas, franchise brands, marketing execution, stakeholder engagement, project management, innovative solutions, promotional levers, professional customers, key opinion leaders, regulatory approval, code of conduct, industry codes of practice

ASSUMPTION: AstraZeneca's recruitment process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)
• Industry-specific software and databases (e.g., IQVIA, Evaluate Pharma)

ASSUMPTION: AstraZeneca provides its employees with access to industry-standard tools and technologies to support their work and drive business success.

👔 Cultural Fit Considerations

Company Values:

• Follow the science
• Put patients first
• Play to win
• Do the right thing
• Be entrepreneurial

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Innovative and creative
• Results-focused and accountable

Self-Assessment Questions:

• How do you demonstrate AstraZeneca's value of 'following the science' in your approach to marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy, and how did you ensure the success of the project?
• How do you balance the need to 'play to win' with AstraZeneca's commitment to 'doing the right thing' in your marketing strategies and tactics?

ASSUMPTION: AstraZeneca's values and work style provide a framework for employees to understand the company's culture and expectations for their contributions to the organization's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Navigating a complex and evolving regulatory environment
• Balancing short-term business goals with long-term strategic objectives
• Working effectively with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changes in the pharmaceutical industry and market dynamics

ASSUMPTION: AstraZeneca's dynamic and fast-paced work environment presents both opportunities and challenges for employees to grow and develop their skills and careers.

📈 Similar Roles Comparison

• Brand Manager - RIGI - HCM: This role focuses on supporting the development and execution of marketing strategies for specific therapeutic areas or brands within AstraZeneca's portfolio, with a focus on driving brand success and achieving business goals.
• Marketing Manager - [Company X]: This role may involve broader marketing responsibilities, including market research, competitive analysis, and strategic planning, as well as tactical execution and project management.
• Senior Brand Manager - [Company Y]: This role may require more senior-level experience and responsibilities, such as leading cross-functional teams, developing and implementing marketing strategies, and driving brand performance across multiple therapeutic areas or franchise brands.

ASSUMPTION: AstraZeneca's marketing roles offer unique opportunities to work on cutting-edge pharmaceutical products and contribute to the advancement of healthcare, with a focus on driving brand success and achieving business goals.

📝 Sample Projects

• Developing a marketing plan for a new product launch in the Vietnamese market
• Conducting market research and competitive analysis to inform marketing strategies for an existing brand
• Collaborating with cross-functional teams to execute a promotional campaign for a therapeutic area or franchise brand

ASSUMPTION: AstraZeneca's marketing projects provide opportunities for employees to work on innovative and impactful initiatives that drive brand success and contribute to the company's mission to transform the future of healthcare.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies and tactics currently in place for the brand I would be working on, and how this role would contribute to their success?
• How does AstraZeneca support the professional development and growth of its marketing employees?
• Can you provide an example of a time when a marketing initiative had to be adapted or pivoted due to changes in the market or regulatory environment, and how was the team able to ensure the success of the project?
• How does AstraZeneca measure the success of its marketing campaigns and initiatives, and how are these metrics used to inform future strategies and tactics?
• What is the typical career path for a marketing professional at AstraZeneca, and what opportunities exist for growth and development within the organization?

ASSUMPTION: AstraZeneca's interview process provides candidates with the opportunity to learn more about the company's culture, marketing strategies, and career development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AstraZeneca Careers portal
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on the required and preferred qualifications listed in the job description
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and practice common marketing interview questions to demonstrate your knowledge and enthusiasm for the role
• Research AstraZeneca's products, therapeutic areas, and marketing strategies to show your understanding of the company and the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.