📌 Core Information
🔹 Job Title: Associate Brand Manager - Shark Home
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Sr Brand Marketing Manager in executing marketing strategies
- Contributing to the development of brand strategy, category assortment, and marketing plans
- Driving program success and strong sales performance through end-to-end marketing execution
- Collaborating with cross-functional teams and leveraging consumer insights to create compelling product and brand stories
ASSUMPTION: This role requires a strategic thinker with a bias for action and creative problem-solving, as well as strong project management skills to navigate a complex cross-functional matrix.
📋 Key Responsibilities
✅ Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
✅ Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
✅ Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
✅ Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
✅ Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
✅ Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
✅ Work with Consumer Insights to validate messaging and product propositions
✅ Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
✅ Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
✅ Stay current on the competitive landscape, storytelling strategies, and emerging market trends
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing experience, ideally in CPG
Required Skills:
- Brand strategy and communication strategy development
- Project management and cross-functional team collaboration
- Consumer insights analysis and application
- Data analysis and interpretation
- Creative problem-solving and strategic thinking
Preferred Skills:
- Experience with ecommerce and DTC channels
- Familiarity with sales enablement tools and processes
- Knowledge of the home appliances industry
ASSUMPTION: While a background in CPG is preferred, candidates from other relevant industries with transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level marketing roles in the Boston area)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1994 (31 years ago)
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company is headquartered in Needham, MA, with more than 3,600 associates worldwide.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja's mid-size structure allows for a more agile and collaborative work environment compared to larger corporations, while still offering the resources and stability of an established company.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Sr Brand Marketing Manager
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential career progression to Senior Brand Manager or other senior marketing roles within the organization
- Broad exposure to various aspects of brand marketing and the opportunity to work on high-impact projects
- Collaboration with cross-functional teams to develop a well-rounded understanding of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburban town located approximately 20 miles west of Boston, offering a mix of urban and rural amenities
- The area is known for its strong job market, high-quality schools, and diverse housing options
- Needham is easily accessible by major highways and public transportation, with convenient commuting options to Boston and other nearby cities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The office environment at SharkNinja is designed to foster collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and a cross-functional team member
- Final interview with the Sr Brand Marketing Manager and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with SharkNinja's values
- Relevant marketing experience and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research SharkNinja's brand and products to demonstrate your enthusiasm for the role and understanding of the company's mission
- Be ready to discuss your approach to brand strategy, messaging, and campaign development
ATS Keywords: Marketing, Brand Strategy, Consumer Insights, Product Launches, Sales Enablement, Cross-Functional Teams, Project Management, CPG, Ecommerce, DTC
ASSUMPTION: SharkNinja's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as SharkNinja provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and challenging the status quo
- Customer Obsessed: Putting customers at the center of everything we do
- One Team: Collaborating and supporting each other to achieve shared goals
- Innovation Driven: Continuously seeking new and better ways to solve problems
Work Style:
- Fast-paced and iterative, with a focus on progress over perfection
- Highly collaborative, with a strong emphasis on cross-functional teamwork
- Data-driven and analytical, with a focus on informed decision-making
- Adaptable and resilient, with a willingness to pivot and adjust as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where priorities and projects may change frequently?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you have a proven track record of driving results and making an impact in a dynamic, ever-changing landscape?
ASSUMPTION: SharkNinja's culture is highly collaborative, innovative, and fast-paced, with a strong emphasis on pushing boundaries and challenging the status quo. Candidates who thrive in this environment and align with the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Navigating a complex cross-functional matrix and collaborating effectively with various teams
- Adapting to changes in priorities, projects, or work arrangements as needed
- Working with large datasets and interpreting data to drive decisions
- Balancing the need for progress with the desire for perfection in a high-stakes role
ASSUMPTION: These challenges require strong project management skills, adaptability, and a solutions-oriented mindset to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on brand strategy and development, with a strong emphasis on consumer insights and data-driven decision-making
- Compared to other mid-level marketing roles, this position offers significant growth potential and exposure to various aspects of brand marketing
- Career progression in this role may lead to senior marketing positions within the organization, rather than transitioning to a different functional area
ASSUMPTION: This role is well-suited for candidates with a strong background in brand marketing and a desire to specialize in this area, rather than those looking to gain broad marketing experience before moving into a different functional role.
📝 Sample Projects
- Developing a comprehensive brand strategy and messaging framework for a new product launch
- Conducting consumer research and analyzing data to identify growth opportunities and white space in the market
- Creating and executing a go-to-market plan for a new product or brand, including channel strategy, pricing, and promotional tactics
- Collaborating with cross-functional teams to develop sales enablement materials and drive retailer sell-in
- Evaluating the performance of marketing campaigns and applying learnings to future initiatives
ASSUMPTION: These projects require a strong understanding of brand marketing principles, consumer insights, and data analysis, as well as excellent communication and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader marketing organization?
- How does this role contribute to the overall brand strategy and marketing plans for SharkNinja's Cordless business and broader Shark brand initiatives?
- What are the most pressing challenges facing the brand or business unit, and how can this role help address them?
- How does SharkNinja support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, team dynamics, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand strategy, communication, and project management
- Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability
- Research SharkNinja's brand and products to demonstrate your enthusiasm for the role and understanding of the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
