📌 Core Information
🔹 Job Title: Associate Brand Manager, Yankee Candle
🔹 Company: Newell Brands
🔹 Location: Norwalk, Connecticut, United States
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing base business and supporting new product launches for Yankee Candle
- Collaborating with global brand marketing teams and cross-functional business units
- Conducting regular business analysis and providing data-driven recommendations
- Understanding consumer targets and journeys to drive purchase intent and appeal
- Leveraging eComm and DTC data to improve omnichannel performance
ASSUMPTION: This role requires a strong focus on data analysis and consumer understanding to drive business growth and improve profitability.
📋 Key Responsibilities
✅ Help build annual brand marketing and business plan
✅ Deliver monthly brand reports on time with satisfactory commentary
✅ Build and manage a forecasting model
✅ Help the team deliver demand forecasts within acceptable error range
✅ Uncover growth opportunities through analytics
✅ Support activation of local advertising campaigns
✅ Support PR and brand communication plans
✅ Partner with sales and customer planning for key customer presentations
✅ Connect and understand multiple data sources to drive business improvement recommendations
✅ Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback
✅ Develop an understanding of underlying drivers and interaction of each metric
ASSUMPTION: This role requires a high level of analytical skills and the ability to interpret data to make informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of relevant experience in brand management and innovation
Required Skills:
- Proven analytical skills and data-driven decision-making
- Strong understanding of consumer behavior and market trends
- Excellent communication and presentation skills
- Ability to work collaboratively with cross-functional teams
- Proficiency in Microsoft Office Suite and data analysis tools
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools such as Excel and Power BI is likely required for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level brand manager role in the consumer goods industry)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discounts on Newell Brands products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the consumer goods industry, with a portfolio of iconic brands across various categories, including Yankee Candle.
Company Size: Newell Brands is a large organization with over 24,000 employees and more than 60 beloved brands.
Founded: Newell Brands was founded in 1903 and has since grown into a global consumer products organization.
Company Description:
- Newell Brands is a leading global consumer products organization with over 24,000 employees and more than 60 beloved brands.
- The company is organized by global brands, creating a consumer and brand-first approach to winning in the marketplace.
- Newell Brands is focused on delighting consumers by lighting up everyday moments.
Company Specialties:
- Marketing and commercial products
- Brand management
- Consumer goods
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands is a well-established company with a strong presence in the consumer goods industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level brand management role, reporting directly to the Global Brand Manager for Yankee Candle
Reporting Structure: This role reports directly to the Global Brand Manager for Yankee Candle and collaborates with cross-functional business units, including sales, manufacturing, sourcing, distribution, customer service, IT, finance, HR, legal, and centralized support teams.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Progression to a Senior Brand Manager role within the Yankee Candle brand
- Expansion into other brands or categories within Newell Brands
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Newell Brands, with a focus on building a strong foundation in brand management.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site facilities and amenities
Office Location(s): Norwalk, Connecticut, United States
Geographic Context:
- Norwalk is located in Fairfield County, Connecticut, with a population of approximately 85,000 residents.
- The area offers a mix of urban and suburban living, with easy access to New York City and other major metropolitan areas.
- Norwalk is known for its historic downtown area, beaches, and outdoor recreation opportunities.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for qualified candidates
ASSUMPTION: The Norwalk office provides a professional and collaborative work environment, with opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the global brand manager and other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Understanding of consumer behavior and market trends
- Communication and presentation skills
- Collaboration and teamwork
- Cultural fit and alignment with Newell Brands' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your analytical skills, consumer understanding, and collaboration abilities
- Research Newell Brands and the Yankee Candle brand to demonstrate your enthusiasm and understanding of the company and its products
ATS Keywords: Brand Management, Business Analysis, Forecasting, Marketing Strategy, Consumer Insights, Data Analysis, Sales Collaboration, Advertising Campaigns, Public Relations, Market Trends, Performance Metrics, Innovation, Communication, Omnichannel Performance, Growth Opportunities, Team Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, consumer understanding, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Power BI, Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Consumer research and analytics tools (e.g., Nielsen, Kantar)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is required for this role, while experience with marketing automation tools and consumer research tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Passion for winning
- Ownership & leadership
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Consumer-focused and customer-centric
Self-Assessment Questions:
- Do you have a strong understanding of consumer behavior and market trends?
- Are you comfortable working with large datasets and conducting data analysis?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you passionate about winning and driving business growth?
ASSUMPTION: Newell Brands values a strong cultural fit with their core values and work style, focusing on integrity, teamwork, passion for winning, ownership, and leadership.
⚠️ Potential Challenges
- Managing multiple data sources and ensuring data integrity
- Balancing short-term business needs with long-term strategic planning
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role may present challenges in managing multiple data sources, balancing short-term and long-term priorities, and working effectively with cross-functional teams.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position focuses more on data analysis and business improvement recommendations
- Within Newell Brands, this role is similar to other brand management positions but may have a stronger emphasis on data-driven decision-making and business analysis
- Career path progression may vary depending on the specific brand and category within Newell Brands
ASSUMPTION: This role may differ from other brand management positions within Newell Brands and the broader consumer goods industry, with a stronger focus on data analysis and business improvement recommendations.
📝 Sample Projects
- Conducting a comprehensive analysis of Yankee Candle's brand performance metrics and competitive activities to identify growth opportunities
- Developing and implementing a targeted advertising campaign to drive purchase intent and appeal for a new Yankee Candle product launch
- Collaborating with sales and customer planning teams to prepare presentations for key customers and ensure readiness for joint business planning
ASSUMPTION: These sample projects reflect the data-driven and consumer-focused nature of the Associate Brand Manager role for Yankee Candle within Newell Brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Newell Brands support the growth and development of its brand managers?
- What are the key priorities for the first 90 days in this role?
- How does Newell Brands approach innovation and new product development for its brands?
- What are the most challenging aspects of working in a fast-paced and dynamic consumer goods environment?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your analytical skills, consumer understanding, and collaboration abilities
- Research Newell Brands and the Yankee Candle brand to demonstrate your enthusiasm and understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
