Associate Brand Marketing Manager - Disney+, NatGeo & Corp Social

📌 Core Information

🔹 Job Title: Associate Brand Marketing Manager - Disney+, NatGeo & Corp Social

🔹 Company: The Walt Disney Company

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies for Disney+, Nat Geo, and Corporate Social channels
• Managing brand performance and social media strategies
• Collaborating with cross-functional teams and external partners
• Driving data-driven insights and creative excellence
• Providing thought leadership and strategic partnership within the Brand & Franchise team

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and stakeholder management skills. The ideal candidate will have extensive experience in brand marketing and a strong understanding of the entertainment industry.

📋 Key Responsibilities

✅ Develop and implement annual brand strategy and marketing plans for Disney+, Nat Geo, and Corporate Social, aligning with company priorities

✅ Lead Disney+ brand building efforts and manage branded content projects

✅ Oversee social media strategy and execution for owned channels, including content ideation, calendar management, social listening, community management, and risk mitigation

✅ Lead cross-functional collaboration across internal teams and external partners

✅ Drive brand health tracking, analyze consumer and market research, and incorporate findings into strategies and campaigns

✅ Develop strategic creative briefs and manage agency partners to deliver breakthrough, consumer-relevant brand communications

✅ Manage AOR and social agencies to ensure best-in-class campaign development and execution

✅ Provide thought leadership, knowledge sharing, and strategic partnership within the Brand & Franchise team

ASSUMPTION: This role involves a mix of strategic planning, creative development, and operational execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in Marketing, Business, Communications, or a related field

Experience: 8+ years of progressive marketing experience in FMCG, tech, or entertainment industries

Required Skills:

• Strong strategic thought leadership grounded in critical thinking, data analysis, and business acumen
• Proven excellence in holistic brand management
• Experience managing social media platforms and developing social-first campaigns
• Highly skilled in stakeholder management, with a collaborative, persuasive, and proactive communication style
• Creativity balanced with operational rigor
• Excellent verbal and written communication skills in both Korean and English

Preferred Skills:

• Experience working in the entertainment industry
• Fluency in additional languages

ASSUMPTION: Given the specific industry and role requirements, candidates with relevant experience in brand marketing, social media management, and stakeholder collaboration are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Industry standards for a marketing manager role in South Korea with 8+ years of experience range from ₩70,000,000 to ₩90,000,000 per year (approximately $58,000 to $75,000 USD).

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Walt Disney Company operates in the entertainment industry, focusing on creating and delivering high-quality content across various platforms, including television, film, and streaming services.

Company Size: With over 10,000 employees, The Walt Disney Company Korea offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The Walt Disney Company was founded in 1992 and has since grown into a global leader in entertainment, with operations in multiple countries, including South Korea.

Company Description:

• Leading entertainment provider, offering iconic brands such as Disney, Pixar, Marvel, and Star Wars
• Committed to delivering innovative and engaging content across various platforms
• Dedicated to fostering an inclusive and collaborative work environment

Company Specialties:

• Brand marketing and management
• Content creation and distribution
• Consumer engagement and experience

Company Website: careers.disneylandparis.com/fr

ASSUMPTION: The Walt Disney Company Korea is a subsidiary of The Walt Disney Company, focusing on delivering entertainment experiences and content tailored to the South Korean market.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Senior Brand Marketing Manager and overseeing Associate Brand Managers for Marvel/20th Century and Disney/Pixar/Lucas.

Reporting Structure: The Associate Brand Marketing Manager will report to the Senior Brand Marketing Manager and collaborate with various internal teams, including media, content marketing, and corporate communications.

Work Arrangement: This is an on-site position, with the primary office located in Seoul, South Korea. The work arrangement may include occasional remote work or hybrid options, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential advancement to Senior Brand Marketing Manager or other leadership roles within the Brand & Franchise Marketing team
• Expansion of responsibilities to cover additional brands or regions
• Opportunities to work on high-profile projects and collaborate with global teams

ASSUMPTION: This role offers significant growth potential within the company, with opportunities to advance to senior-level positions or take on expanded responsibilities as the business evolves.

🌍 Location & Work Environment

Office Type: The primary office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is a vibrant, multicultural city with a rich history and diverse cultural attractions
• The office is conveniently located in the KOR - 152 Teheran-ro area, offering easy access to public transportation and amenities
• South Korea is a dynamic and rapidly growing market for entertainment and consumer goods

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work or hybrid arrangements

ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong emphasis on teamwork and innovation. The office location offers easy access to public transportation and nearby amenities, making it an attractive option for commuters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Brand marketing strategy and execution
• Social media management and content creation
• Stakeholder collaboration and communication skills
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand marketing, social media, and stakeholder management experience
• Demonstrate your understanding of the entertainment industry and the specific brands managed in this role
• Showcase your creativity and strategic thinking through relevant examples and case studies

ATS Keywords: Brand strategy, social media management, stakeholder collaboration, data analysis, creative brief development, agency management, content marketing, consumer engagement, brand positioning, market research, campaign execution, collaboration, communication skills, operational excellence, critical thinking, innovation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, creativity, and stakeholder management skills. Applicants should tailor their application materials to highlight these qualities and provide relevant examples of their experience.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Brand tracking and analytics tools (e.g., Nielsen, Kantar)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Inclusion
• Storytelling
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and strategic

Self-Assessment Questions:

• How do you embody the company's values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
• How do you approach balancing creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit, demonstrating a commitment to the company's values and a collaborative, data-driven work style.

⚠️ Potential Challenges

• Managing multiple brands and stakeholders simultaneously
• Balancing creative innovation with operational excellence
• Adapting to a dynamic and fast-paced work environment
• Working with external agencies and partners to ensure consistent brand messaging

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously. They will also be skilled in stakeholder collaboration and balancing creative innovation with operational excellence.

📈 Similar Roles Comparison

• Unlike other brand marketing roles, this position focuses on managing multiple brands (Disney+, Nat Geo, and Corporate Social) simultaneously, requiring strong organizational skills and the ability to prioritize effectively
• This role offers the opportunity to work on high-profile entertainment brands, providing unique exposure and growth opportunities
• Compared to other marketing roles, this position places a strong emphasis on social media management and consumer engagement, making it an ideal fit for candidates with a background in digital marketing or social media management

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges of managing multiple brands and social media channels.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Disney+ original series in South Korea
• Conducting market research and analyzing consumer data to inform brand positioning and strategy for National Geographic
• Managing a cross-functional team to create and execute a corporate social media campaign celebrating the company's anniversary

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Associate Brand Marketing Manager might work on, showcasing the role's focus on brand strategy, social media management, and stakeholder collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand & Franchise Marketing team?
• How does this role collaborate with other internal teams, such as media, content marketing, and corporate communications?
• What are the most significant challenges facing the Disney+ brand in the South Korean market, and how can this role address them?
• How does the company support the professional development and growth of its employees, particularly within the marketing department?
• What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life balance?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand marketing, social media, and stakeholder management experience
• Prepare examples of your creative and strategic thinking, demonstrating your ability to develop and execute innovative brand marketing campaigns
• If applicable, prepare a portfolio showcasing your design and content creation skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.