Demand & Brand Lead

📌 Core Information

🔹 Job Title: Demand & Brand Lead

🔹 Company: Education Perfect

🔹 Location: New Zealand (Remote)

🔹 Job Type: Full-Time

🔹 Category: Education, E-Learning

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving top- and mid-funnel strategy to ensure strong demand volume, velocity, and conversion
• Leading and inspiring a high-performing team, fostering creativity, accountability, and continuous learning
• Collaborating cross-functionally to align brand positioning with lead generation and ensure both performance and impact
• Overseeing digital performance strategies and content strategy to support the full customer journey

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-informed decision making and cross-functional collaboration. The ideal candidate will have experience working in a high-growth, collaborative environment and be comfortable driving a culture of experimentation.

📋 Key Responsibilities

✅ Lead and inspire a high-performing team, fostering creativity, accountability, and continuous learning

✅ Drive a culture of conversion rate optimisation across the funnel

✅ Coordinate global demand initiatives and continuous funnel improvements

✅ Manage team capacity and leverage freelance support as needed

✅ Oversee digital performance strategies to drive acquisition and funnel progression

✅ Design customer journeys and workflows to accelerate conversion, focusing on key funnel metrics

✅ Leverage market and performance data to align efforts with Ideal Customer Profiles

✅ Manage budgets, forecasting, and ROI tracking to maximise marketing efficiency

✅ Lead A/B testing, landing page optimisation, and messaging refinement

✅ Collaborate with regional teams to meet targets and ensure campaign delivery

✅ Own and execute a global content strategy to support the full customer journey

✅ Build scalable content production processes and maintain a global content calendar

✅ Align content with product launches and campaigns in collaboration with Product Marketing

✅ Analyse content performance to inform SEO and digital strategies

✅ Drive thought leadership through compelling, insight-driven content and social engagement

✅ Champion EP’s brand across all touchpoints, ensuring consistency without limiting creativity

✅ Partner with regional teams to bring brand moments to life through marketing campaigns

✅ Support major brand initiatives and social strategies that deepen engagement and awareness

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing teams and cross-functional projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B Tech marketing, with a focus on demand generation and brand management

Required Skills:

• Proven experience developing and overseeing data-driven demand generation strategies to drive pipeline and revenue growth
• Experience working cross-functionally in a collaborative, high-growth environment
• Strong analytical mindset with experience leveraging data and analytics to optimise TOFU, campaigns, and content strategy
• Strong hands-on experience driving digital content distribution, including social media, SEO, email, and web content
• Strong knowledge of marketing automation (Hubspot ideally)
• Exceptional storytelling skills with the ability to translate complex ideas into clear, compelling messages for a variety of audiences

Preferred Skills:

• Agile methodology implementation experience
• Experience with ABM digital marketing

ASSUMPTION: The ideal candidate will have a strong background in B2B tech marketing, with a proven track record of driving demand generation and brand management initiatives. Experience working in a high-growth, collaborative environment is essential for success in this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is NZD 150,000 - 180,000 per year. This range is inclusive of a base salary and an employee equity bonus plan.

Benefits:

• Employee Equity Bonus Plan
• Christmas Shutdown Leave
• Volunteer Day
• Purchase Extra Leave
• Work From Anywhere
• Wellness Bonus
• Health Insurance
• Home Set-Up Support
• Communication Allowance
• Parental Leave Support
• Employee Assistance Program
• Learning & Development
• Tenure Recognition
• Referral Bonus
• Workride
• EP Support Groups

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from anywhere for up to 90 days per year.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New Zealand. The actual salary may vary depending on the candidate's experience and qualifications.