📌 Core Information
🔹 Job Title: Associate, Brand Media
🔹 Company: Angi
🔹 Location: New York, NY - Angi office
🔹 Job Type: Full-time, Hybrid (1-2 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Planning and deploying offline marketing budgets across various channels
- Managing TV pre/post logs and ensuring accurate budget pacing
- Collaborating with cross-functional teams to update internal reporting documents
- Analyzing performance and implementing campaign optimizations
- Establishing and maintaining communication with external vendors
ASSUMPTION: This role requires a balance of strategic planning, analytical skills, and strong communication to manage multiple projects concurrently.
📋 Key Responsibilities
✅ Assist with planning and deploying offline marketing budget, ensuring alignment with overall strategy
✅ Manage TV pre/post logs to ensure accurate pricing, attribution, and budget pacing
✅ Work cross-functionally with marketing analytics and engineering teams to update internal reporting documents
✅ Collaborate with the Strategy Manager and Senior Negotiator to analyze performance and implement campaign optimizations
✅ Establish and maintain communication with external vendors, including outreach for Linear logs and Streaming delivery reporting
✅ Manage weekly offline data aggregation and work with analytics on key insights
✅ Assist in measurement planning, pixel placement, and ad tracking needs
✅ Maintain financial tracking and invoice reconciliation, communicating with networks on credit requests and managing invoice discrepancies with the accounting team
✅ Work closely with the Brand Media team on any ad hoc projects, including marketplace updates, delivery tracking, and sourcing new advertising opportunities
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong attention to detail and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of media planning or buying experience, preferably with response-focused brands
Required Skills:
- Solid mastery of media planning through all phases (planning, buying, and post)
- Proficiency with analytics tools such as Microsoft Excel, PowerPoint, and Looker
- Analytical skills with the ability to interpret data, analyze trends, and draw actionable insights
- Strong project management skills, with the ability to work on multiple projects concurrently
- Proficiency with Nielsen products (reach/frequency/planning), iSpot, AdIntel, Kantar, and Simmons/MRI
Preferred Skills:
- Experience with direct response TV, upfront TV, Radio, Streaming Audio, and Streaming TV planning
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and familiarity with the home services industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 commensurate with experience and performance
Benefits:
- Full medical, dental, and vision package
- Flexible vacation policy
- Pet discount plans and retirement plan with company match (401K)
- Year-end performance bonus and equity package
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (1-2 days per week in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a media planning role with 2-3 years of experience in the home services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Home services and consumer technology
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1999 (as Angie's List)
Company Description:
- Angi connects homeowners with reliable service professionals through its platform, offering ratings, reviews, and other resources
- The company operates in the home services and consumer technology sectors, with a focus on improving the home improvement experience
- Angi has a strong commitment to consumer advocacy and protection
Company Specialties:
- Consumer advocacy and protection
- Ratings and reviews
- Home improvement
- eCommerce
- Service professionals and homeowners
Company Website: http://www.angi.com
ASSUMPTION: Angi's focus on consumer advocacy and protection sets it apart from other home services platforms, providing a unique work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Brand Media team, with cross-functional collaboration with marketing analytics, engineering, and other departments
Work Arrangement: Hybrid, with 1-2 days per week in the office
Growth Opportunities:
- Progression to a senior or manager role within the Brand Media team
- Expansion into other areas of marketing or related fields within the company
- Development of skills and expertise in home services marketing and consumer technology
ASSUMPTION: This role offers strong growth potential, with opportunities to advance within the Brand Media team or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): New York, NY - Angi office
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The Angi office is located in a bustling neighborhood, with easy access to public transportation and amenities
- The cost of living in New York City is higher than the national average, with a range of housing options available
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between the energy and collaboration of an on-site office environment and the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Brand Media team and other stakeholders
- Final interview with the Director of Brand Media
Key Assessment Areas:
- Media planning and buying experience
- Analytical skills and data interpretation
- Project management and multitasking abilities
- Communication and collaboration skills
- Alignment with Angi's company values and culture
Application Tips:
- Highlight relevant media planning and buying experience, with a focus on response-focused brands
- Demonstrate strong analytical skills and the ability to interpret data
- Showcase project management experience and the ability to multitask
- Tailor your resume and cover letter to emphasize your fit with Angi's company values and culture
ATS Keywords: Media planning, media buying, offline marketing, TV, radio, streaming, data analysis, project management, consumer technology, home services
ASSUMPTION: The interview process will focus on assessing the candidate's media planning and buying experience, analytical skills, and cultural fit with Angi.
🛠️ Tools & Technologies
- Microsoft Excel and PowerPoint
- Looker
- Nielsen products (reach/frequency/planning)
- iSpot, AdIntel, Kantar, and Simmons/MRI
- Streaming TV and radio platforms
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, with a focus on data analysis and interpretation.
👔 Cultural Fit Considerations
Company Values:
- Consumer-focused
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong commitment to consumer advocacy and protection?
- Are you comfortable working in a fast-paced, data-driven environment?
- Do you thrive in collaborative, team-oriented settings?
- Are you adaptable and able to manage multiple projects concurrently?
ASSUMPTION: Angi's company values and work style emphasize consumer focus, data-driven decision-making, and collaboration, with a strong commitment to consumer advocacy and protection.
⚠️ Potential Challenges
- Managing multiple projects concurrently may require strong organizational skills and attention to detail
- Working with external vendors may present communication and coordination challenges
- The fast-paced nature of the role may require adaptability and flexibility
- The cost of living in New York City may be higher than in other locations
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role focuses on offline marketing channels, while similar roles may focus on digital or integrated marketing strategies
- Angi's focus on the home services industry sets it apart from other consumer technology or marketing agencies
- Career progression in this role may involve moving into senior or management positions within the Brand Media team or exploring other areas of marketing within the company
ASSUMPTION: This role offers unique opportunities within the home services industry, with a focus on offline marketing channels and consumer advocacy.
📝 Sample Projects
- Developing a comprehensive media plan for a new product launch, including TV, radio, and streaming channels
- Analyzing campaign performance data to optimize media spend and improve ROI
- Managing the logistics of a large-scale event or trade show, including vendor coordination and on-site support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on media planning, data analysis, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Media team?
- How does the Brand Media team collaborate with other departments, such as marketing analytics and engineering?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Angi support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your media planning and buying experience, with a focus on response-focused brands
- Write a cover letter emphasizing your fit with Angi's company values and culture, and your enthusiasm for the role
- Prepare examples of your media planning and buying experience, as well as any relevant data analysis or project management projects
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
