📌 Core Information
🔹 Job Title: Global Brand Communication Specialist
🔹 Company: Henkel group
🔹 Location: Tokyo, Shinagawa
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexible work scheme)
🚀 Job Overview
Key aspects of this role include:
- Facilitating collaboration among various teams to drive successful events and brand communication strategies
- Contributing to the 5-Years Strategy and brand endorsement projects
- Developing and maintaining brand communication tools and resources
- Monitoring brand communication tools from competitors in the APAC region
- Supporting local activation efficiency and event planning
ASSUMPTION: This role requires strong collaboration, project management, and communication skills to succeed in a dynamic, global environment.
📋 Key Responsibilities
✅ Facilitate collaboration between Brand Communication Team members and other COE teams, NPE teams, and local teams
✅ Drive successful events, including Beauty Creators Connect 2026 and BCC budget planning
✅ Develop relevant and used Brand Communication Tools, such as the brand book, brand videos, and CI guideline
✅ Monitor Brand Communication tools from main competitors in APAC, such as Brand health Tracker
✅ Contribute to Brand Endorsement Project, including artwork management and new brand endorsement assets
✅ Support Local activation Efficiency and consolidate Country Brand Endorsement Communication Activation Overviews
ASSUMPTION: This role involves a mix of strategic planning, event management, and brand communication tasks, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: University graduate or above, overseas experience preferred
Experience: 5-10 years of working experience in marketing, preferably in the FMCG and beauty industry
Required Skills:
- Strong verbal English/Japanese and written communication skills
- Branding experience or NPD experience
- Good communication skills
- Team player
- Proficient with Microsoft Office Suite or related software
Preferred Skills:
- Large event organization ability
ASSUMPTION: Candidates with relevant experience in marketing, branding, or event management, along with strong communication skills, are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: ¥8,000,000 - ¥12,000,000 per year (estimated, based on industry standards for a marketing manager role in Tokyo)
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Retirement Pension Plan (Corporate DC and CB composition)
- Sick Leave
- Group Term Life Insurance
- Supplementary Workers' Accident Insurance
Working Hours: Full-time (40 hours per week), with flexible work scheme
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in Tokyo. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Adhesive Technologies and Consumer Brands)
Company Size: 10,001+ employees (global), with a diverse and international workforce
Founded: 1876, with a long-standing legacy of innovation, responsibility, and sustainability
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- Founded in 1876, Henkel looks back on more than 145 years of success, with leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's global presence and diverse business areas offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Brand Communication Team and collaborates with various COE teams, NPE teams, and local teams
Work Arrangement: Hybrid work model, with flexible hours and the option to work from anywhere for up to 30 days per year
Growth Opportunities:
- Advancement within the Brand Communication team or other departments within Henkel
- International assignments and expatriate opportunities
- Development of leadership and management skills
ASSUMPTION: This role offers a mix of strategic and operational responsibilities, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, international work environment with a hybrid work model
Office Location(s): Tokyo (Harb 1) and Shinagawa, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant business environment and numerous cultural attractions
- Shinagawa is a bustling commercial district with easy access to public transportation and amenities
- Both locations offer a mix of urban and suburban living options
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from anywhere for up to 30 days per year
ASSUMPTION: The hybrid work model and flexible work scheme provide a good work-life balance and support employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with Henkel's values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your event management and brand communication experience
- Research Henkel's company culture and values to demonstrate your fit
ATS Keywords: Marketing, Branding, Event Management, Communication, Collaboration, Microsoft Office Suite, English, Japanese
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Event planning and management software (e.g., Cvent, Eventbrite)
- Brand communication and management tools (e.g., Brandfolder, Bynder)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and event management industries.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Sustainable
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, international work environment?
- Are you comfortable working with diverse teams and managing multiple projects?
- Do you share Henkel's commitment to sustainability and responsibility?
ASSUMPTION: Henkel values diversity, inclusion, and collaboration, seeking candidates who align with their company culture and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with global teams across different time zones
- Adapting to a dynamic and changing work environment
- Balancing strategic planning and operational tasks
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global brand communication and event management within a large, multinational corporation
- Industry-specific context: Henkel's diverse business areas and global presence offer unique opportunities for growth and development
- Career path comparison: This role can lead to advancement within the Brand Communication team or other departments within Henkel
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with opportunities for professional growth and development.
📝 Sample Projects
- Planning and executing a large-scale global event, such as Beauty Creators Connect 2026
- Developing and maintaining brand communication tools, such as the brand book and brand videos
- Contributing to the 5-Years Strategy and brand endorsement projects
ASSUMPTION: These sample projects reflect the strategic and operational responsibilities of the Global Brand Communication Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within Henkel?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Henkel support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions can help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your event management and brand communication experience
- Research Henkel's company culture and values to demonstrate your fit
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
