📌 Core Information
🔹 Job Title: Director of Brand Content
🔹 Company: ROLLER
🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing ROLLER’s content strategy and execution
- Ensuring clear and compelling messaging across all channels
- Leading the content team to create engaging narratives
- Supporting marketing objectives and strengthening the brand's voice
ASSUMPTION: This role requires a strategic thinker who can balance high-level strategy with hands-on execution. The ideal candidate will have a deep understanding of content marketing best practices and be passionate about storytelling.
📋 Key Responsibilities
✅ Lead the content team while actively contributing to content creation, editing, and strategy development
✅ Develop and oversee ROLLER’s content strategy, ensuring alignment with business objectives and audience needs
✅ Partner with marketing, sales, and product teams to create content that supports lead generation, product adoption, and customer engagement
✅ Own editorial planning, ensuring a steady stream of content that supports campaigns, SEO initiatives, and customer education efforts
✅ Coach the content team, fostering a culture of learning and development
✅ Manage multiple content projects simultaneously, ensuring deadlines are met while maintaining the highest standards of quality
✅ Stay ahead of content marketing trends, integrating new techniques and tools that elevate ROLLER’s content strategy
✅ Oversee all brand messaging, from web copy and blogs to campaign headlines and taglines
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable managing a team while also contributing to content creation.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, journalism, or a relevant field of study
Experience: 8+ years of content marketing experience, with 3+ years in a leadership role, ideally in a B2B SaaS technology company
Required Skills:
- Proven track record in developing and executing content marketing strategies
- Strong portfolio showcasing expertise in content strategy, writing, and editing
- Excellent communication and presentation skills
- Ability to think strategically while driving content innovation and execution
- Strong understanding of SEO, demand generation, and best practices in content marketing
Preferred Skills:
- Experience with video projects, from concept development to execution
- Familiarity with the leisure and attractions industry
ASSUMPTION: The ideal candidate will have a strong background in content marketing and experience managing a team. Familiarity with the leisure and attractions industry would be a plus but is not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Brand Content role in Australia, the estimated salary range is AUD 150,000 - 180,000 per year. This range is inclusive of superannuation and is subject to change based on experience and qualifications.
Benefits:
- 4 ROLLER Recharge days per year
- Team Member Assistance Program
- 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers
- Individual learning and development budget
- Regular social activities and events
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on the leisure and attractions industry
Company Size: 51-200 employees. This size allows for a dynamic and agile work environment with opportunities for growth and impact.
Founded: 2010. ROLLER has been operating for over a decade, providing ample time for the company to establish itself and grow.
Company Description:
- ROLLER is a complete software platform for the modern attraction, supporting key areas of the business to improve operations, grow revenue, and delight guests
- The company offers innovative products such as Ticketing, Point-of-Sale, Integrated Payments, CRM, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets, and more
- ROLLER’s vision is to help create experiences that bring joy and happiness to the world by building modern technology for leisure and attractions businesses
Company Specialties:
- Ticketing
- Digital Gift Cards
- Membership
- CRM
- Point of Sale
- Waivers
- Self Serve Kiosk
- RFID
- Attractions
- Party bookings
- Mobile food and beverage
- Analytics
- Venue management
- Multi-venue
- Online ticketing
- Access control
- Guest feedback
- Capacity management
- Staff permissions
Company Website: roller.software
ASSUMPTION: ROLLER is a well-established company in the software development industry, with a clear focus on the leisure and attractions sector. The company's size allows for a dynamic work environment with opportunities for growth and impact.
📊 Role Analysis
Career Level: Executive. This role involves strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Director of Brand Content will report directly to the Chief Marketing Officer (CMO) and will oversee the content team.
Work Arrangement: Remote OK. This role allows for flexible work arrangements, including remote work and hybrid options.
Growth Opportunities:
- As ROLLER continues to grow, there may be opportunities for the Director of Brand Content to expand their team or take on additional responsibilities
- The company offers an individual learning and development budget to support professional growth
- ROLLER’s fast-paced environment provides ample opportunities for career advancement
ASSUMPTION: This role offers significant growth opportunities, both within the content team and across the broader organization. The company's commitment to professional development further enhances these prospects.
🌍 Location & Work Environment
Office Type: Hybrid. ROLLER has offices in Austin, Texas; Melbourne, Victoria, Australia; London, England; and Sydney, New South Wales, Australia. This role allows for flexible work arrangements, including remote work and hybrid options.
Office Location(s): Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
Geographic Context:
- Sydney and Melbourne are two of Australia's largest cities, offering a wide range of cultural, recreational, and professional opportunities
- Both cities have vibrant tech industries, providing ample networking and collaboration opportunities
- The time difference between Australia and other major markets allows for global collaboration and 24/7 operations
Work Schedule: Full-time, 40 hours per week. Flexible hours and remote work arrangements may be available.
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing for in-person collaboration and remote flexibility. The geographic context of Sydney and Melbourne provides ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Initial call with the Talent Acquisition Manager to discuss experience, salary expectations, and answer any initial questions
- Interview with the Hiring Manager (CMO) to learn more about the role and ROLLER while discussing experience in more detail
- Loop interviews with the wider ROLLER team to assess cultural fit and vibe
- Offer, following successful interviews and reference checks
Key Assessment Areas:
- Content strategy and execution
- Leadership and team management skills
- Cultural fit and alignment with ROLLER’s values
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing experience and leadership skills
- Prepare examples of your content strategy, writing, and editing work to showcase your expertise
- Be ready to discuss your understanding of the leisure and attractions industry and how your skills and experience align with ROLLER’s mission and values
- Follow up with the Talent Acquisition Manager after submitting your application to express your interest and reiterate your qualifications
ATS Keywords: Content Strategy, Content Marketing, Brand Content, Team Leadership, SEO, Demand Generation, Storytelling, Editing, Marketing, Leisure, Attractions, SaaS
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their content marketing experience and leadership skills in detail.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Search Engine Optimization (SEO) tools
- Project management software
- Video editing and production tools
- Collaboration and communication platforms
ASSUMPTION: The ideal candidate will have experience with a range of content marketing tools and technologies, including CMS, SEO tools, project management software, and video editing and production tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Fun
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
- Fun and inclusive
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable managing a team while also contributing to content creation?
- Do you have a strong understanding of content marketing best practices and SEO?
- Are you passionate about storytelling and creating engaging narratives?
- Do you align with ROLLER’s company values and work style?
ASSUMPTION: ROLLER values a customer-centric, innovative, collaborative, agile, and fun work environment. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and will align with the company's values and work style.
⚠️ Potential Challenges
- The role requires a balance of strategic planning and hands-on execution, which can be challenging for some candidates
- The leisure and attractions industry may have unique content marketing considerations that require adaptation and innovation
- The role involves managing a team, which can present its own set of challenges and rewards
- The hybrid work environment may require additional communication and collaboration efforts to maintain a cohesive team dynamic
ASSUMPTION: The role presents a unique set of challenges and rewards, requiring a candidate who is comfortable balancing strategic planning and hands-on execution, managing a team, and thriving in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other Director of Brand Content roles, this position offers a unique blend of strategic planning and hands-on execution
- Unlike other industries, the leisure and attractions industry may have unique content marketing considerations that require adaptation and innovation
- Career progression in this role may involve expanding the content team or taking on additional responsibilities as ROLLER continues to grow
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with the potential for career growth as ROLLER continues to expand. The leisure and attractions industry may present unique content marketing considerations that require adaptation and innovation.
📝 Sample Projects
- Developing a comprehensive content strategy for ROLLER, aligning with business objectives and audience needs
- Creating engaging narratives for ROLLER’s website, blog, email, social media, and video content
- Optimizing content for organic search and performance across digital channels
- Managing multiple content projects simultaneously, ensuring deadlines are met while maintaining the highest standards of quality
- Coaching the content team, fostering a culture of learning and development
ASSUMPTION: These sample projects illustrate the balance of strategic planning and hands-on execution required for this role. The ideal candidate will have experience with similar projects and be comfortable managing a team while also contributing to content creation.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy and how this role fits into its execution?
- How does ROLLER support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ROLLER foster a culture of innovation and collaboration?
- What are the biggest challenges facing the content team, and how can this role address them?
ASSUMPTION: These key questions are designed to provide insight into the role's strategic priorities, company culture, and opportunities for professional growth. Applicants should be prepared to ask thoughtful and relevant questions to demonstrate their interest and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant content marketing experience and leadership skills
- Prepare examples of your content strategy, writing, and editing work to showcase your expertise
- Be ready to discuss your understanding of the leisure and attractions industry and how your skills and experience align with ROLLER’s mission and values
- Follow up with the Talent Acquisition Manager after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
