📌 Core Information
🔹 Job Title: Associate Brand Media Manager
🔹 Company: Favor
🔹 Location: Texas, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (3 days remote, 2 days on-site in Austin, TX)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand media campaigns across Linear TV, Streaming TV, Out-of-Home, and other upper-funnel channels
- Assisting in media buying, campaign setup, tracking, and optimizations
- Managing creative assets for brand media campaigns
- Analyzing campaign performance and supporting the broader Growth and Brand Media team
- Contributing to creative ideation and exploring new media channels
- Developing a strong understanding of marketing fundamentals
ASSUMPTION: This role requires a strong organizational and analytical mindset, as well as excellent communication skills to manage multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Supporting the planning and execution of brand media campaigns across various channels
✅ Assisting in media buying, campaign setup, tracking, and optimizations
✅ Helping organize and manage creative assets for brand media campaigns
✅ Analyzing campaign performance and assisting in media measurement projects
✅ Supporting the broader Growth and Brand Media team with reporting and analysis
✅ Contributing to creative ideation and analysis, reviewing ad creatives, and brainstorming new concepts
✅ Exploring and testing new media channels, helping research and execute pilots for emerging platforms
✅ Taking on ad hoc projects that support various marketing initiatives
✅ Developing a strong understanding of marketing fundamentals and gaining hands-on experience in both brand and performance marketing
✅ Staying up to date on media trends, creative best practices, and industry developments
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and analytical work, requiring a versatile skill set and the ability to adapt to different tasks.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 3+ years of experience managing paid media campaigns for web or mobile apps
Required Skills:
- Experience developing and managing both performance and brand media campaigns
- Experience with business intelligence tools such as Looker, Tableau, or Power BI, and comfortable manipulating data and drawing insights
Preferred Skills:
- Experience with media agencies and vendors
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with experience in both brand and performance marketing, as well as proficiency in data analysis, will be strong contenders for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level marketing role in Texas)
Benefits:
- Premium health, vision, dental, and life insurance
- 401(k) options
- Favor delivery fee credit and H-E-B discounts
- Unlimited PTO for salaried employees and ample vacation time for all team members
- Learning and development opportunities through Intern(al)ships and Learning Labs
- Community events, Employee Resource Groups (ERGs), and connection opportunities
Working Hours: Full-time, with a flexible work arrangement (3 days remote, 2 days on-site in Austin, TX)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Texas. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically food delivery and logistics
Company Size: Medium (201-500 employees), which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2013, with a Texas-born-and-bred focus on delivering food and other goods to Texans
Company Description:
- Favor is a Texas-based delivery company that focuses on delivering food and other goods to Texans
- As part of H-E-B, Favor offers a wide range of delivery services, from food to retail items and even alcohol
- The company is committed to representing all Texans and fostering a diverse and inclusive work environment
Company Specialties:
- Consumer Services
- Delivery
- Technology Platform
- Logistics & Transportation
Company Website: favordelivery.com
ASSUMPTION: Favor's focus on Texas and its commitment to diversity and inclusion make it an attractive option for candidates who want to work for a company that values its local community and employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development in both brand and performance marketing
Reporting Structure: This role reports to the Director of Growth and Brand Media and works closely with the broader Growth and Brand Media team
Work Arrangement: Hybrid, with 3 days remote and 2 days on-site in Austin, TX
Growth Opportunities:
- Gaining hands-on experience in both brand and performance marketing
- Developing a strong understanding of marketing fundamentals and industry trends
- Potential career progression into senior marketing roles or specialized positions within the Growth and Brand Media team
ASSUMPTION: This role offers a unique opportunity for mid-level marketers to gain experience in both brand and performance marketing, setting them up for future career growth and success.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on remote work for employees outside of Austin, TX
Office Location(s): 2416 E 6th St, Austin, Texas 78702, US
Geographic Context:
- Texas is a large and diverse state, with a strong focus on local culture and community
- Austin, TX is the state capital and a hub for technology, music, and arts
- The cost of living in Austin is relatively affordable compared to other major cities in the US
Work Schedule: Full-time, with a flexible work arrangement (3 days remote, 2 days on-site in Austin, TX)
ASSUMPTION: Favor's hybrid work arrangement allows for a good balance between remote work and in-person collaboration, catering to employees who prefer a mix of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the Director of Growth and Brand Media
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Favor's values
Application Tips:
- Highlight your experience with brand and performance marketing campaigns in your resume
- Tailor your cover letter to demonstrate your understanding of Favor's mission and values
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research Favor's competitors and industry trends to show your knowledge of the market
ATS Keywords: Brand Media, Campaign Management, Media Buying, Data Analysis, Marketing Fundamentals, Performance Marketing, Creative Ideation, Texas, Austin, Favor
ASSUMPTION: Favor's interview process focuses on assessing candidates' marketing expertise, data analysis skills, and cultural fit, with a strong emphasis on their ability to manage brand media campaigns effectively.
🛠️ Tools & Technologies
- Business intelligence tools: Looker, Tableau, or Power BI
- Media buying platforms: Google Ads, Facebook Ads, etc.
- Marketing automation tools: HubSpot, Marketo, etc. (preferred)
- Project management tools: Asana, Trello, etc.
ASSUMPTION: Familiarity with business intelligence tools and media buying platforms is essential for this role, while experience with marketing automation tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Act with Integrity
- Embrace Change
- One Team, One Dream
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you embraced change and how it led to positive outcomes?
- How do you balance data-driven decision-making with creative problem-solving?
ASSUMPTION: Favor values employees who are customer-focused, adaptable, and collaborative, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple brand media campaigns simultaneously, requiring strong organizational skills and time management
- Working with external media agencies and vendors, necessitating excellent communication and collaboration skills
- Keeping up with industry trends and emerging media channels, demanding continuous learning and adaptation
- Balancing remote work and on-site collaboration, requiring self-motivation and effective communication
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on brand media campaigns, requiring a unique blend of brand and performance marketing expertise
- Favor's commitment to representing all Texans and fostering a diverse and inclusive work environment sets it apart from other consumer services companies
- Career progression in this role could lead to senior marketing roles or specialized positions within the Growth and Brand Media team, rather than moving into a different department
ASSUMPTION: This role offers a unique opportunity for mid-level marketers to gain experience in both brand and performance marketing, setting them up for future career growth and success within Favor's marketing team.
📝 Sample Projects
- Managing a successful brand media campaign for a new product launch, driving brand awareness and customer acquisition
- Analyzing campaign performance data to identify trends and optimize media buying strategies
- Collaborating with the creative team to develop and refine ad creatives, improving campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign management and data analysis to creative ideation and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Growth and Brand Media team?
- How does Favor support the professional development and growth of its marketing team members?
- What are some examples of successful brand media campaigns Favor has executed in the past, and what made them successful?
- How does Favor approach work-life balance, especially for employees working in a hybrid arrangement?
- What are the most important qualities Favor looks for in a successful Associate Brand Media Manager?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application and potential fit with Favor.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with brand and performance marketing campaigns, as well as data analysis and problem-solving skills
- Write a cover letter that demonstrates your understanding of Favor's mission and values, and how your skills and experience make you a strong fit for this role
- Prepare examples of successful marketing campaigns you've managed and the results you achieved, focusing on brand awareness and customer acquisition
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
