📌 Core Information
🔹 Job Title: Associate Channel Marketing Manager
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Eligible for hybrid schedule based out of Deerfield, IL)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to enhance product visibility and connect with diverse audiences
- Collaborating with cross-functional teams to align on shared goals and priorities
- Crafting user-focused marketing materials across various channels
- Building and maintaining strong relationships with partners, customers, and stakeholders
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills to effectively reach and engage multiple audiences.
📋 Key Responsibilities
✅ Design and execute marketing programs that foster product visibility and create meaningful connections with consumers and partners
✅ Collaborate closely with teammates in product, engineering, and creative functions to align on shared goals and priorities
✅ Use consumer insights and empathy to craft messages that speak to diverse audiences and reflect their needs and aspirations
✅ Coordinate the creation of compassionate, user-focused marketing materials
✅ Support and align with cross-functional initiatives, including social media, public relations, trade shows, and inclusive advertising efforts
✅ Become a trusted subject matter expert and advocate for your product area, strengthening community across teams and stakeholders
✅ Maintain thoughtful budget management and inclusive project tracking
✅ Help guide external agencies and partners, fostering respectful and values-aligned collaboration
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and stakeholder management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 4+ years of marketing or advertising experience, with a focus on B2B/Wholesale channel marketing
Required Skills:
- Strong communication skills, with the ability to work effectively with internal teams and external partners
- Proven ability to build strong relationships across teams and with customers
- Skilled in creating marketing content across print, digital, and social channels
- Familiar with marketing tools like email platforms, content management systems, and analytics dashboards
- Experience managing agencies or vendors to deliver projects on time and on brand
- Comfortable using customer insights and data to improve marketing strategies
Preferred Skills:
- Experience in both B2C and B2B marketing
- Experience in the Consumer or Durable Goods industry
ASSUMPTION: While the preferred qualifications are not required, they would provide a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $63,000 USD - $96,000 USD (Based on company-provided range)
Benefits:
- Health Plans
- 401(k) Program
- Product Discounts
- Flexible Time Off
- Fertility Benefits
- Adoption Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as education, training, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Home Products, Security, and Commercial Building Markets)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1916 (As a public company)
Company Description:
- Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
- Fortune Brands is headquartered in Deerfield, Illinois, and trades on the NYSE as FBIN
Company Specialties:
- Home Products
- Security
- Commercial Building
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is a well-established company with a diverse portfolio of brands, offering opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-level (Based on experience requirements)
Reporting Structure: This role reports to the Channel Marketing Manager and collaborates with cross-functional teams
Work Arrangement: Hybrid (Eligible for hybrid schedule based out of Deerfield, IL)
Growth Opportunities:
- Potential advancement to a Channel Marketing Manager role
- Expansion of responsibilities within the marketing department
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a new world-class campus under construction
Office Location(s): Deerfield, IL
Geographic Context:
- Deerfield is a suburb of Chicago, offering a mix of urban and suburban living
- The area provides easy access to amenities, cultural attractions, and outdoor recreation
- The new campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation
Work Schedule: Full-time, typically 40 hours per week, with flexible time off benefits
ASSUMPTION: The new campus will provide an enhanced work environment that fosters collaboration and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Channel Marketing Manager
Key Assessment Areas:
- Marketing strategy and execution
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Fortune Brands and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing, Advertising, B2B Marketing, Channel Marketing, Consumer Insights, Cross-functional Collaboration, Stakeholder Management, Content Creation, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing tools (Email platforms, Content Management Systems, Analytics Dashboards)
- Project management software
- Design and creative software (e.g., Adobe Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Think Fast: Listen deeply and respond thoughtfully to market feedback
- Work It Together: Build caring, respectful partnerships
- Make the Hard Call: Approach challenges with compassion and clear communication
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to market feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable using data and insights to inform marketing strategies?
- Can you approach challenges with empathy and clear communication?
ASSUMPTION: Candidates who align with Fortune Brands' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities
- Adapting to a large, complex organization
- Balancing creative and strategic responsibilities
- Working in a hybrid environment with both on-site and remote team members
ASSUMPTION: These challenges can be overcome with strong communication, organizational skills, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to a Senior Marketing Manager role, this position has a narrower focus on channel marketing and may offer less strategic decision-making responsibility
- In the broader marketing industry, this role may require more B2B marketing experience and less focus on consumer-facing marketing efforts
- Career progression from this role could lead to a Channel Marketing Manager or similar position within the organization
ASSUMPTION: This role offers a unique blend of channel marketing experience and the opportunity to work in a large, diverse organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness among fabricators and dealers
- Collaborating with the product team to create user-focused marketing materials for a new product launch
- Partnering with external agencies to create compelling advertising content that resonates with consumers and aligns with brand values
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy for the Outdoors business unit?
- What are the most significant challenges facing the Outdoors business unit, and how can this role help address them?
- What opportunities exist for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Fortune Brands and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
