📌 Core Information
🔹 Job Title: Manager, Social Media & Influencer Marketing
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing social media strategies for Moen and House of Rohl brands
- Building and managing influencer marketing strategies to drive brand advocacy
- Leading and developing paid social activations across various platforms
- Staying informed about social media trends and emerging platforms
- Collaborating cross-functionally with various teams to execute social media initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends to drive brand awareness and engagement.
📋 Key Responsibilities
✅ Build annual social strategies for Moen and House of Rohl brands that ladder up to overall media plans
✅ Orchestrate social influencer strategies to build long-term relationships with key influencers and their communities
✅ Lead and develop paid social activations for Moen across various platforms to deliver against KPIs
✅ Stay informed about the evolving social media landscape and advocate for bold, on-brand social engagement programs
✅ Research and design strategies for early adoption of emerging/new social media platforms and tools
✅ Inspire cross-functional teams to advance digital thinking and best practices, improving the way they work to achieve goals and social media impact
✅ Build and enhance partnerships with key external contacts at major social media platforms
✅ Orchestrate the development of social creative across all owned platforms in partnership with brand teams and agency creative partners
✅ Drive innovation across all FBIN social channels by remaining up-to-date on new technology, platforms, macro trends, and competitor activities
✅ Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment
✅ Manage, recruit, mentor, and participate in the career development of the social media team
✅ Share best practices globally to increase social knowledge across geographic regions and business units
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, team leadership, and cross-functional collaboration to achieve social media objectives.
🎯 Required Qualifications
Education: Bachelor's Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business, or a related field
Experience: Minimum 8 years of experience in Digital Marketing with a focus on Social Media
Required Skills:
- Deep working knowledge of social media channels and management of performance-based paid social advertising campaigns
- Comprehensive understanding of best practices standards for all social media channels
- Demonstrated experience building strategy around content, voice, user-generated content, and community to deliver a best-in-class social media experience
- Experience building, executing, and expanding an influencer marketing strategy
- Solid track record of building, coaching, and mentoring social media teams
Preferred Skills:
- Experience working with social media management tools such as Sprinklr, Curlate, or IZEA
- Familiarity with social media analytics tools
- Experience in the home products industry
ASSUMPTION: Candidates with a strong background in social media marketing, influencer management, and team leadership are well-suited for this role. Experience in the home products industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $70,000 - $110,000 USD per year. Actual salaries may vary based on factors such as education, training, experience, professional achievement, business need, and location.
Benefits:
- Robust health plans
- Market-leading 401(k) program with company contribution
- Product discounts
- Flexible time off benefits, including half-day summer Fridays
- Inclusive fertility and adoption benefits
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and prioritize the overall health and wellbeing of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on home products, security, and commercial building markets
Company Size: 10,001+ employees, indicating a large organization with extensive resources and opportunities for career growth
Founded: Fortune Brands Innovations, Inc. is a relatively new entity, focusing on creating smarter, safer, and more beautiful homes and improving lives
Company Description:
- Fortune Brands Innovations is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company's driving purpose is to elevate every life by transforming spaces into havens
- Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
Company Specialties:
- Home products
- Security
- Commercial building
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands Innovations is a large, established company with a strong focus on innovation and growth in the home products industry. The company offers extensive benefits and opportunities for career development.
📊 Role Analysis
Career Level: Mid to senior-level management position, reporting directly to the Director, Paid Media
Reporting Structure: This role oversees a team of social media specialists and collaborates cross-functionally with channel, product, innovation, and customer service teams
Work Arrangement: Full-time, on-site position with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow within the social media team or explore opportunities in other departments within the company
- Chance to develop leadership and mentoring skills by managing and coaching the social media team
- Opportunity to work on high-impact projects and initiatives that drive brand awareness and engagement
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop leadership skills, work on high-impact projects, and grow within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site work required
Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015, United States
Geographic Context:
- Deerfield is a suburb of Chicago, Illinois, with a population of approximately 18,000 people
- The area offers a mix of urban and suburban living, with easy access to Chicago's amenities and cultural attractions
- Deerfield is home to numerous Fortune 500 companies and offers a strong job market
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: The office environment is professional and collaborative, with a strong focus on teamwork and innovation. The location offers easy access to Chicago's amenities and cultural attractions, as well as a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director, Paid Media
Key Assessment Areas:
- Strategic thinking and planning skills
- Deep understanding of social media platforms and trends
- Leadership and team management skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your social media strategy and influencer marketing experience in detail
- Demonstrate your understanding of the home products industry and how your skills and experience align with the company's goals
ATS Keywords: Social Media Strategy, Influencer Marketing, Digital Marketing, Content Strategy, Community Engagement, Paid Social Advertising, Team Leadership, Budget Management, Cross-Functional Collaboration, Emerging Platforms, Brand Advocacy, Social Media Trends, Vendor Management, Creative Development, Performance Metrics, Coaching
ASSUMPTION: The application process is thorough and designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Tailoring your application materials to highlight your relevant experience and skills is essential for success.
🛠️ Tools & Technologies
- Social media management tools: Sprinklr, Curlate, IZEA
- Social media analytics tools: Facebook Insights, Instagram Insights, Twitter Analytics, etc.
- Project management tools: Asana, Trello, Microsoft Project, etc.
- Microsoft Office Suite: Word, Excel, PowerPoint
ASSUMPTION: Familiarity with social media management and analytics tools is essential for this role. Proficiency in Microsoft Office Suite is also required.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Fortune Brands prioritizes continuous innovation and evolution in all aspects of the business
- Collaboration: The company fosters a collaborative work environment, encouraging cross-functional teamwork and open communication
- Customer-centric: Fortune Brands is committed to understanding and meeting the needs of its customers, providing exceptional products and services
Work Style:
- Strategic: This role requires a strategic mindset, with the ability to develop and execute long-term plans
- Collaborative: The role involves working closely with various teams, requiring strong communication and teamwork skills
- Adaptable: The social media landscape is constantly evolving, requiring the ability to adapt and pivot as needed
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful social media strategies?
- Are you comfortable working in a fast-paced, collaborative environment, and able to adapt to change as needed?
- Do you share Fortune Brands' commitment to innovation, collaboration, and customer-centricity?
ASSUMPTION: Candidates who align with Fortune Brands' values and work style, and who can demonstrate a strong track record of success in social media marketing and team leadership, are well-suited for this role.
⚠️ Potential Challenges
- Managing a team and mentoring team members to develop their skills and careers
- Keeping up with the rapidly evolving social media landscape and emerging platforms
- Balancing the need for strategic planning with the need for quick, agile decision-making in response to changing trends and events
- Collaborating effectively with various teams and stakeholders to execute social media initiatives
ASSUMPTION: These challenges require strong leadership, adaptability, and excellent communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on both social media strategy and influencer marketing for the home products industry
- Compared to similar roles in other industries, this position offers the opportunity to work on high-impact projects and drive brand awareness and engagement for well-known brands
- Career path opportunities may include progression to Director or Vice President of Social Media roles within the company or other related fields
ASSUMPTION: This role offers a unique combination of strategic planning, team leadership, and cross-functional collaboration, with the potential for significant career growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for Moen, including content, voice, and community engagement plans
- Building and managing a network of influencers to drive brand advocacy and awareness for House of Rohl
- Leading a team to create and execute a paid social advertising campaign to promote a new product launch, achieving specific KPIs and driving sales
ASSUMPTION: These projects demonstrate the strategic, hands-on, and leadership aspects of the role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fortune Brands support the professional development and growth of its employees?
- What are the most challenging aspects of working in the social media team, and how has the team overcome these challenges in the past?
- How does Fortune Brands measure the success of its social media initiatives, and what are the key KPIs for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media strategy and influencer marketing experience to discuss during the interview
- Research Fortune Brands and the home products industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
