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Associate, Content Analytics

RVO Health
Full-time
On-site
Charlotte, North Carolina, United States
πŸ“Š Marketing Analytics & Insights
πŸ“Œ Core Information

- Job Title: Associate, Content Analytics
- Company: RVO Health
- Location: Charlotte, North Carolina, United States
- Job Type: Hybrid (3 office days per week)
- Category: Content Analytics
- Date Posted: May 23, 2025
- Experience Level: 0-2 years
- Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

- Leveraging data to drive impactful decisions and enhance content business
- Collaborating with cross-functional teams to deliver insights and improve operational efficiency
- Acting as a data-savvy consultant, uncovering trends, solving complex challenges, and telling compelling stories through data
- Working closely with stakeholders to ensure data is actionable, trusted, and aligned to business priorities

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with both technical and non-technical teams.

πŸ“‹ Key Responsibilities

- βœ… Analyze content performance metrics to deliver actionable insights that optimize content ROI and enhance overall content effectiveness
- βœ… Build and maintain dynamic dashboards and reports in tools like Looker, enabling stakeholders to access and act on real-time data
- βœ… Partner with data science, data architects, and business teams to design and implement scalable data sources and visualizations tailored to content operations
- βœ… Take ownership of projects with full autonomy, helping drive strategies that shape the future of content operations

ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills to identify trends and insights that inform strategic decisions.

🎯 Required Qualifications

- Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)
- Experience: 0-2 years of experience in a professional environment; A demonstrated track record of success in prior internships or full-time positions
- Required Skills:
- Strong SQL skills with experience querying complex relational databases to extract actionable insights
- Proficiency in Excel, including advanced functions such as pivot tables, VLOOKUP, and Index Match
- Excellent analytical skills paired with a desire to work with large data sets and compelling business challenges
- Effective interpersonal and communication skills, capable of collaborating across content, technical, and leadership teams
- Preferred Skills:
- Familiarity with Python (e.g., Pandas, scripting) for supporting AI-powered content workflows and automation
- Familiarity with Tableau, Looker, or any other visualization tools
- A steady desire and commitment to learning at an accelerated rate, but also wants to knowledge share and contribute diverse ideas to teams

ASSUMPTION: While not explicitly stated, a background in content creation or content strategy would be beneficial but not required for this role.

πŸ’° Compensation & Benefits

- Salary Range: $53,400 - $65,000 per year (based on company-provided information)
- Benefits:
- Access to a Free Udemy for Business subscription
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
- Working Hours: Full-time, typically 40 hours per week, with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range provided is based on company-provided information and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Healthcare and Content Platform
- Company Size: 1,001-5,000 employees
- Founded: 2022
- Company Description: RVO Health is a new healthcare platform of digital media brands, services, and technologies focused on building relationships with people throughout their health and wellness journey. They meet people where they are in their personal health journeys and connect them with both the information and the care they need.
- Company Specialties: Healthline Media, Healthgrades, FindCare, PlateJoy, Optum Perks, Optum Store, Real Appeal, Wellness Coaching, and QuitForLife.

πŸ“Š Role Analysis

- Career Level: Entry-level to Junior Associate
- Reporting Structure: This role reports directly to the Manager, Content Analytics
- Work Arrangement: Hybrid (3 office days per week, with remote flexibility on Mondays and Fridays)
- Growth Opportunities: As RVO Health is a growing company, there may be opportunities for career progression into more senior roles within the Content Analytics team or other departments

ASSUMPTION: This role may provide opportunities for career growth and development within the company, as RVO Health continues to expand its platforms and services.

🌍 Location & Work Environment

- Office Type: Hybrid (combination of on-site and remote work)
- Office Location(s): 1101 Red Ventures Dr, Fort Mill, SC 29707
- Geographic Context: Charlotte, North Carolina, is a major city in the southeastern United States, with a diverse economy and a growing tech industry. The cost of living is generally lower than in other major metropolitan areas on the East Coast.
- Work Schedule: Full-time, typically 40 hours per week, with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The hybrid work arrangement provides flexibility for employees to balance their work and personal lives while still fostering a collaborative and inclusive work environment.

πŸ’Ό Interview & Application Insights

- Typical Process:
1. Online application and resume screening
2. Phone or video screen with the hiring manager
3. On-site or virtual interview with the team
4. Final interview with the manager or director
- Key Assessment Areas:
1. Technical skills (SQL, Excel, data analysis)
2. Problem-solving abilities
3. Communication and collaboration skills
4. Cultural fit and alignment with company values
- Application Tips:
1. Tailor your resume to highlight relevant skills and experiences for this role
2. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
3. Research RVO Health and the role to demonstrate your understanding of the company and the specific responsibilities of the position

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

- SQL
- Excel
- Python (Pandas, scripting)
- Looker
- Tableau (or similar data visualization tools)
- Google Suite (Google Docs, Sheets, Slides)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze data, create reports, and collaborate with cross-functional teams.

πŸ‘” Cultural Fit Considerations

- Company Values: RVO Health values include innovation, collaboration, accountability, and empathy. They foster a culture of continuous learning, growth, and improvement.
- Work Style: RVO Health encourages a flexible and adaptable work style, with a focus on results and impact rather than hours spent at the office. They value employees who are proactive, curious, and solutions-oriented.
- Self-Assessment Questions:
1. How do you approach learning new tools and technologies to improve your data analysis skills?
2. Can you describe a time when you had to collaborate with a cross-functional team to solve a complex problem? What was the outcome?
3. How do you prioritize your work and manage your time effectively in a hybrid work environment?

ASSUMPTION: Candidates who align with RVO Health's values and work style, and can demonstrate their ability to learn, adapt, and collaborate effectively in a hybrid work environment, will likely be a strong fit for this role.

⚠️ Potential Challenges

- The role may require working with large and complex data sets, which can be time-consuming and challenging at times
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration with remote team members
- The role may require working on multiple projects simultaneously, which can be demanding and require strong time management and prioritization skills

ASSUMPTION: These challenges can be mitigated by strong problem-solving skills, effective communication, and a proactive approach to time management and prioritization.

πŸ“ˆ Similar Roles Comparison

- How this role differs from related positions:
- This role focuses specifically on content analytics, while related roles may have a broader scope that includes other aspects of data analysis or business intelligence
- This role requires strong SQL skills and a focus on data-driven decision-making to optimize content performance and ROI
- Industry-specific context: The healthcare and content platform industry is highly competitive and rapidly evolving, with a strong focus on data-driven insights and personalized user experiences
- Career path comparison: This role provides an entry-level or junior-level opportunity to gain experience in content analytics and data-driven decision-making, with potential career growth into more senior roles within the Content Analytics team or other departments

ASSUMPTION: This role offers a unique opportunity to gain specialized experience in content analytics within a growing and dynamic industry.

πŸ“ Sample Projects

- Analyzing content performance metrics to identify trends and opportunities for optimization, and presenting findings to stakeholders to inform content strategy
- Building and maintaining dynamic dashboards and reports to enable real-time data access and decision-making for content teams
- Collaborating with data science, data architects, and business teams to design and implement scalable data sources and visualizations tailored to content operations

ASSUMPTION: These sample projects illustrate the core responsibilities of the role and provide insight into the types of tasks and initiatives the successful candidate will be expected to undertake.

❓ Key Questions to Ask During Interview

- Can you describe the team structure and dynamics within the Content Analytics department?
- How does this role collaborate with other departments, such as Content, Product, and Lifecycle teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RVO Health support the professional development and growth of its employees?
- What are the key challenges facing the Content Analytics team, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for growth and development within the organization.

πŸ“Œ Next Steps for Applicants

- To apply for this position:
1. Submit your application through [this link](https://rvohealth.com/careers)
2. Tailor your resume to highlight relevant skills and experiences for this role
3. Prepare a cover letter that demonstrates your understanding of the role and your qualifications for success
4. If applicable, prepare examples or a portfolio showcasing your data analysis and visualization skills
5. Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Disclaimer: This job description is an AI-assisted enhancement of the original job listing. While every effort has been made to ensure the accuracy and completeness of the information provided, the employer is responsible for the final details and requirements of the position.