Associate Creative Director - Copy

📌 Core Information 🔹 Job Title: Associate Creative Director - Copy 🔹 Company: Scapia 🔹 Location: Bengaluru, India 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: May 28, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Leading the brand voice across various formats and channels - Writing diverse content, from headlines to long-form pieces - Collaborating with product, design, growth, and marketing teams - Mentoring and guiding other writers - Contributing to creative thinking and brainstorming sessions - Working in a fast-paced, high-velocity environment ASSUMPTION: This role requires a strong background in copywriting, team leadership, and brand development. Candidates should be comfortable with ambiguity and evolving briefs, and have a deep understanding of the travel industry. 📋 Key Responsibilities ✅ Write headlines, scripts, long-form, short-form, and everything in between for Scapia's brand voice ✅ Lead the brand tone across channels, ensuring consistency and clarity ✅ Translate complex product features into simple, engaging language ✅ Partner with product, design, growth, and marketing teams to shape ideas from scratch ✅ Review and guide the work of other writers, pushing for clarity and craft ✅ Help build systems and playbooks that scale the brand voice ✅ Contribute to shoots, reviews, and brainstorms, offering creative thinking and solutions ASSUMPTION: Successful candidates will have a strong portfolio showcasing their ability to write compelling copy across various formats and channels. They should also have experience managing or mentoring creatives and be comfortable working in a fast-paced environment. 🎯 Required Qualifications Education: Bachelor's degree in English, Communications, Journalism, or a related field Experience: - At least 8 years of writing experience at agencies, brands, or both - Proven experience leading teams and managing or mentoring creatives - A strong portfolio demonstrating clear thinking, original ideas, and a strong sense of tone Required Skills: - Excellent copywriting skills, with a strong command of the English language - Ability to work fast and smart in a high-velocity environment - Sharp editorial instinct: knowing what to say, how to say it, and when to say less - Comfort with ambiguity and evolving briefs - Strong communication and collaboration skills - Proficiency in using relevant software tools (e.g., Google Docs, Microsoft Office, Adobe Creative Suite) Preferred Skills: - Experience with travel industry-specific language and trends - Familiarity with SEO best practices - Knowledge of social media platforms and trends - Experience with brand strategy and development ASSUMPTION: Candidates should have a deep understanding of the travel industry and be passionate about its transformative power. They should also be comfortable working in a lean, ambitious team with a bias toward action. 💰 Compensation & Benefits Salary Range: ₹25,000,000 - ₹35,000,000 per annum (INR 20-25 Lacs per annum, based on experience and industry standards for a role of this level and location) Benefits: - Competitive health, dental, and vision insurance - Generous vacation and leave policies - Retirement savings plans with company matching - Employee stock options - Professional development opportunities and reimbursement for relevant courses and conferences - Free access to Scapia's travel products and services Working Hours: Full-time (40 hours per week), with flexible work arrangements available ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Travel & Hospitality Company Size: Small (51-200 employees) Founded: 2020 Company Description: - Scapia is a fast-growing startup focused on revolutionizing the way people travel and experience the world - The company builds products that help people travel more and travel better without sacrificing other aspects of life - Scapia believes that travel enriches people's lives, changes perspectives, and connects dots they didn't know existed Company Specialties: - Credit card and travel rewards programs - Travel insurance and assistance services - Travel booking and planning tools - Travel-related content and community platforms Company Website: Scapia's Career Page ASSUMPTION: Scapia is a dynamic, growing company with a strong focus on innovation and customer experience. Candidates should be comfortable working in a fast-paced, ever-changing environment and be excited about the opportunity to shape the company's future. 📊 Role Analysis Career Level: Mid-level to senior-level, depending on experience and qualifications Reporting Structure: This role reports directly to the Head of Marketing or a similar executive role Work Arrangement: On-site, with flexible remote work options available for qualified candidates Growth Opportunities: - Potential to grow into a senior leadership role within the marketing or creative departments - Opportunities to expand responsibilities based on the company's growth and evolving needs - Exposure to various aspects of the business, allowing for career growth and development ASSUMPTION: This role offers significant growth potential for the right candidate. Successful candidates will be proactive, ambitious, and eager to take on new challenges as the company continues to grow and evolve. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open floor plans and dedicated creative areas Office Location(s): Bengaluru, India (with potential for remote work and expansion to other locations) Geographic Context: - Bengaluru is a major tech hub and startup ecosystem, offering a vibrant culture and diverse community - The city is known for its mild climate, rich history, and culinary scene - Bengaluru is well-connected by air, rail, and road, making it an ideal base for regional and international travel Work Schedule: Standard full-time work hours with flexible arrangements available for qualified candidates ASSUMPTION: Bengaluru offers a unique blend of traditional Indian culture and modern urban living, providing a rich backdrop for Scapia's travel-focused mission. Candidates should be comfortable working in a dynamic, multicultural environment. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-person or virtual interview with the hiring team, including a creative brief or writing test 4. Final interview with senior leadership, focusing on cultural fit and long-term potential 5. Background and reference checks Key Assessment Areas: - Writing samples and portfolio review - Creative thinking and problem-solving skills - Cultural fit and alignment with Scapia's mission and values - Long-term career goals and aspirations Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of Scapia's brand and mission in your application materials - Prepare a strong portfolio demonstrating your ability to write compelling copy across various formats and channels - Practice common interview questions and be prepared to discuss your writing process and creative approach ATS Keywords: Copywriting, brand voice, creative direction, team leadership, mentoring, travel industry, ambiguity, evolving briefs, fast-paced work environment, clarity, craftsmanship, campaign development, product understanding, social media ASSUMPTION: Scapia's hiring process is designed to assess candidates' creative skills, cultural fit, and long-term potential. Successful candidates will be proactive, passionate, and eager to contribute to the company's mission and growth. 🛠️ Tools & Technologies - Google Workspace (Google Docs, Sheets, Slides) - Microsoft Office (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Project management tools (Asana, Trello, Jira) - SEO tools (SEMrush, Google Search Console, Ahrefs) - Travel industry-specific tools and platforms (Skyscanner, Expedia, Booking.com) ASSUMPTION: Candidates should be comfortable using a range of tools and technologies relevant to the travel industry and marketing communications. They should also be eager to learn and adapt to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: putting customers at the heart of everything we do - Innovation: constantly seeking new ways to improve and grow - Collaboration: working together to achieve more than what's possible alone - Integrity: acting with honesty, transparency, and accountability in all our actions - Passion: loving what we do and striving to make a positive impact on the world Work Style: - Fast-paced and high-velocity, with a bias toward action - Collaborative and inclusive, with a focus on teamwork and open communication - Data-driven and results-oriented, with a commitment to continuous improvement - Adaptable and resilient, with a willingness to embrace change and learn from setbacks Self-Assessment Questions: 1. How do your personal values align with Scapia's company values, and how would you demonstrate these values in your daily work? 2. Describe a time when you had to adapt to a significant change or setback. How did you approach the situation, and what was the outcome? 3. How do you prioritize and manage multiple projects and deadlines in a fast-paced environment? Provide an example from your previous experience. ASSUMPTION: Scapia's culture is dynamic, collaborative, and fast-paced, with a strong focus on innovation and customer experience. Candidates should be comfortable working in a lean, ambitious team and be excited about the opportunity to shape the company's future. ⚠️ Potential Challenges 1. Role-specific challenges: Balancing multiple projects and deadlines, managing a team of writers, and maintaining a high standard of work in a fast-paced environment 2. Company-specific challenges: Working in a growing startup with evolving priorities and a constant need to adapt and pivot 3. Industry-specific challenges: Keeping up with the ever-changing travel landscape and consumer behavior 4. Location-specific challenges: Navigating a multicultural work environment and understanding the unique needs and preferences of customers in the Indian market ASSUMPTION: Successful candidates will be proactive, adaptable, and eager to take on new challenges as they arise. They should also be comfortable working in a dynamic, ever-changing environment and be excited about the opportunity to grow and learn alongside the company. 📈 Similar Roles Comparison 1. How this role differs from related positions: * This role focuses specifically on copywriting and brand voice, while related roles may have broader marketing or communications responsibilities * This role requires a strong background in team leadership and mentoring, while related roles may not have these specific requirements 2. Industry-specific context: * The travel industry is dynamic and ever-changing, with new trends and consumer behaviors emerging constantly * Successful candidates should have a deep understanding of the travel industry and be passionate about its transformative power 3. Career path comparison: * This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on senior leadership roles as the company continues to grow and evolve ASSUMPTION: This role is unique in its focus on copywriting and brand voice, and offers a rare opportunity for candidates to shape the brand narrative and customer experience in a fast-growing travel startup. 📝 Sample Projects 1. Project example 1 (specific to this role): Developing a comprehensive brand voice guide that outlines Scapia's tone, language, and style guidelines across various formats and channels 2. Project example 2 (specific to the industry): Conducting market research and customer interviews to inform the development of new travel products and services tailored to the Indian market 3. Project example 3 (specific to reported responsibilities): Collaborating with the product and design teams to create compelling copy for a new mobile app feature, driving user engagement and adoption ASSUMPTION: Successful candidates will have a strong portfolio showcasing their ability to write compelling copy across various formats and channels. They should also have experience managing or mentoring creatives and be comfortable working in a fast-paced environment. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the overall marketing and communications strategy for Scapia? * What are the biggest challenges facing the brand voice and copy team, and how can this role help address them? * How does this role collaborate with other departments, such as product, design, and growth, to drive brand consistency and customer experience? 2. Company-specific questions: * How does Scapia plan to grow and expand its offerings in the Indian market and beyond? * What are the company's long-term goals and vision for the brand, and how can this role contribute to achieving them? * How does Scapia support the professional development and growth of its employees, particularly in creative and leadership roles? 3. Industry-specific questions: * How does Scapia differentiate itself in the competitive travel landscape, and what unique value does it offer to customers? * What are the biggest trends and challenges facing the travel industry, and how is Scapia positioned to capitalize on opportunities and mitigate risks? * How does Scapia approach sustainability and responsible tourism, and what initiatives is the company implementing to promote sustainable travel practices? ASSUMPTION: Successful candidates will be proactive, curious, and eager to ask insightful questions that demonstrate their understanding of the role, company, and industry. They should also be prepared to discuss their own career goals and aspirations, and how they align with Scapia's mission and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare a strong portfolio demonstrating your ability to write compelling copy across various formats and channels 4. Practice common interview questions and be prepared to discuss your writing process and creative approach 5. Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.