Associate Creative Director - Copy

📌 Core Information

🔹 Job Title: Associate Creative Director - Copy

🔹 Company: Kulfi Collective

🔹 Location: Mumbai, India

🔹 Job Type: On-site

🔹 Category: Creative & Design

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of social-first content across various formats
• Collaborating with cross-functional teams to create culturally relevant ideas
• Overseeing execution to ensure final content aligns with the creative intent and brand voice
• Mentoring junior creatives and fostering a collaborative work environment

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills to drive successful social media content campaigns.

📋 Key Responsibilities

✅ Lead the development of social-first content across formats like Reels/Shorts, carousels, long-form videos, short-form videos, live videos, etc.

✅ Collaborate with the Creative Director and cross-functional teams to turn briefs into sharp, strategic, and culturally-relevant ideas.

✅ Craft visually compelling decks supported by strong insights, references, and mood boards that sell the creative vision.

✅ Oversee execution across design, production, and post to ensure the final content aligns with the creative intent and brand voice.

✅ Collaborate with junior creatives with clear, constructive feedback to help sharpen their thinking and elevate the overall quality of work.

✅ Stay tuned into internet culture, emerging creators, platform shifts, and content trends to inspire new formats and ideas.

✅ Ensure that all creative work meets high standards of quality and aligns with clients' brand guidelines.

✅ Build and maintain relationships with the internal team and foster a collaborative, creative, and positive work environment.

ASSUMPTION: The role involves a mix of creative, strategic, and management tasks, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communication, Marketing, Fine Arts, or a related discipline)

Experience: 4-6 years of experience in a creative, social media-focused role, preferably within a digital advertising agency

Required Skills:

• Proven experience in creative direction, with a strong portfolio showcasing social media content
• Excellent communication and presentation skills
• Proficient in design tools such as Adobe Creative Suite and Figma
• Strong understanding of internet culture, social media trends, and content trends
• Ability to work independently and manage multiple projects simultaneously
• Proactive attitude and growth mindset

Preferred Skills:

• Experience with AI writer and AI design tools
• Familiarity with the latest trends and technologies in the industry

ASSUMPTION: Candidates with experience in digital advertising agencies and a strong portfolio demonstrating their creative prowess will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 13,00,000 - 15,00,000 per annum (based on experience and exposure)

Benefits:

• Competitive salary package
• Opportunities for professional growth and development
• Dynamic and creative work environment
• Chance to work with a diverse team of talented individuals

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for similar roles in Mumbai, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Kulfi Collective operates in the online audio and video media industry, focusing on creating original and branded content for Gen Y and Gen Z audiences.

Company Size: Kulfi Collective has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Kulfi Collective was founded in 2018, with a mission to create original and branded content that resonates with younger audiences.

Company Description:

• Kulfi Collective is a content network that builds branded and original IPs that live in culture.
• The company operates under three studios with capabilities in branded (Supari Studios), immersive (Post Office Studios), and original content (Keeda Media).
• Kulfi Collective brings together talent, tech, and data to create and distribute multi-format, multi-platform content from pitch to play.

Company Specialties:

• Branded content creation
• Original content production
• Immersive experiences
• Content strategy and distribution

Company Website: https://www.kulficollective.com/

ASSUMPTION: Kulfi Collective's focus on creating culturally relevant content and its commitment to diversity and inclusion make it an attractive employer for creative professionals.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership within the creative department.

Reporting Structure: The Associate Creative Director reports directly to the Creative Director and oversees junior creatives within the team.

Work Arrangement: This is an on-site role, requiring candidates to work from Kulfi Collective's office in Mumbai.

Growth Opportunities:

• Progression to a Senior Creative Director role
• Expanding into other areas of the business, such as strategy or production
• Potential to lead and mentor larger teams as the company grows

ASSUMPTION: This role provides ample opportunities for professional growth and development within the creative department and the company as a whole.

🌍 Location & Work Environment

Office Type: Kulfi Collective's office is a creative and collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Worli, Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is known for its vibrant culture, diverse industries, and thriving arts scene.
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options.
• Mumbai is also a major hub for the Indian film and television industry, providing ample opportunities for networking and collaboration within the creative sector.

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for project deadlines and team meetings.

ASSUMPTION: Mumbai's vibrant cultural scene and thriving creative industry make it an ideal location for this role, offering ample opportunities for inspiration and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio review and creative challenge with the Creative Director
• Final interview with the Creative Director and other team members

Key Assessment Areas:

• Creativity and originality in portfolio pieces
• Understanding of social media trends and internet culture
• Communication and presentation skills
• Problem-solving and strategic thinking abilities

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a compelling cover letter that demonstrates your passion for social media content creation and your understanding of Kulfi Collective's mission
• Be ready to discuss your creative process and the inspiration behind your portfolio pieces

ATS Keywords: Social media content creation, creative direction, copywriting, Adobe Creative Suite, Figma, internet culture, trends, strategy, team leadership, mentoring, portfolio

ASSUMPTION: Kulfi Collective's interview process is designed to assess candidates' creative skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Figma
• AI writer and AI design tools (e.g., ChatGPT, Runway)
• Social media platforms (e.g., Instagram, TikTok, Twitter)

ASSUMPTION: Familiarity with industry-standard design tools and emerging AI technologies will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Diversity and inclusion
• Continuous learning and growth

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Fast-paced and adaptable
• Data-driven and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment?
• Are you comfortable working with diverse teams and embracing different perspectives?
• Do you have a strong understanding of internet culture and social media trends?
• Are you able to balance creative vision with strategic thinking and data-driven insights?

ASSUMPTION: Kulfi Collective values candidates who are creative, collaborative, and adaptable, with a strong understanding of internet culture and a passion for storytelling.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of social media trends and internet culture
• Balancing creative vision with client expectations and brand guidelines
• Mentoring and developing junior creatives within the team

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to balance creative vision with strategic thinking and client expectations.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, Kulfi Collective focuses on creating original and branded content that lives in culture, rather than simply promoting products or services.
• This role requires a strong understanding of internet culture and social media trends, as well as the ability to create engaging and relevant content for younger audiences.
• Career progression in this role could lead to senior creative director positions or expanded responsibilities within the company's content network.

ASSUMPTION: This role offers unique opportunities for creative professionals interested in shaping the future of content creation and storytelling within the digital landscape.

📝 Sample Projects

• Developing a social media campaign for a new product launch, including concept development, visual design, and copywriting
• Creating a series of short-form videos for a brand's Instagram account, showcasing the brand's personality and values
• Designing and executing a user-generated content campaign to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of creative and strategic tasks required for success in this role, from concept development to execution and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the creative department?
• How does Kulfi Collective approach mentoring and professional development for its employees?
• What are some of the most challenging and rewarding aspects of working at Kulfi Collective?
• How does the company support work-life balance for its employees?
• What opportunities are there for growth and advancement within the creative department and the company as a whole?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a compelling cover letter that demonstrates your passion for social media content creation and your understanding of Kulfi Collective's mission
• Be ready to discuss your creative process and the inspiration behind your portfolio pieces during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.