📌 Core Information
🔹 Job Title: Associate Creative Director
🔹 Company: The LEGO Group
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving creative projects from conceptualization to production
- Developing culturally sensitive and accessible content for diverse audiences
- Collaborating with digital marketing and e-commerce teams to ensure content alignment
- Leading and coaching junior team members
ASSUMPTION: This role requires a high level of creative independence and strategic thinking to effectively manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Responsible for creative projects from conceptualization through production
✅ Develops creative content that is relevant, respectful, and accessible to diverse audiences
✅ Collaborates with activation, digital marketing, and e-commerce teams to ensure content alignment
✅ Creates content across various media to communicate ideas that inspire, inform, or captivate customers
✅ Works independently, managing multiple projects and coaching junior team members
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Fine Arts, or Communications)
Experience: 10+ years of relevant experience with an integrated portfolio
Required Skills:
- Proven expertise in branding, art direction, digital execution, and production
- Strong technical craftsmanship and attention to detail
- Excellent communication and negotiation skills
- Ability to work independently and manage multiple projects
- Fluency in English (Mandarin proficiency is a plus)
Preferred Skills:
- Experience working in a fast-paced, multinational environment
- Familiarity with LEGO products and brand guidelines
- Knowledge of the Chinese market and consumer behavior
ASSUMPTION: Candidates with experience in the toy industry or children's entertainment may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior creative role in Shanghai, the estimated salary range is ¥450,000 - ¥600,000 per year. Final compensation will be determined based on experience and qualifications.
Benefits:
- Family Care Leave
- Insurances (Life and Disability)
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: The LEGO Group operates in the manufacturing industry, specializing in the production of LEGO bricks and various play experiences.
Company Size: The LEGO Group has 10,001+ employees globally, with a presence in over 130 countries. This size offers ample opportunities for career growth and collaboration.
Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen and is still family-owned today.
Company Description:
- The LEGO Group is a purposeful and responsible global brand that inspires builders all around the world through creativity and play experiences.
- Their mission is to inspire and develop the builders of tomorrow by providing high-quality, engaging play materials and experiences.
- The company is committed to Children’s Rights and Child Wellbeing across the globe, ensuring a safe and inclusive environment for all.
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group's strong brand and commitment to Children’s Rights make it an attractive employer for socially conscious professionals.
📊 Role Analysis
Career Level: Senior (Associate Creative Director)
Reporting Structure: This role reports directly to the Creative Director and may oversee junior creative team members.
Work Arrangement: Hybrid (Average of 3 days per week in the office)
Growth Opportunities:
- Potential career progression to Creative Director or other senior leadership roles
- Opportunities to work on global campaigns and collaborate with international teams
- Access to learning and development resources to enhance creative skills and industry knowledge
ASSUMPTION: The LEGO Group's global presence and commitment to employee growth make this role an excellent opportunity for career advancement.
🌍 Location & Work Environment
Office Type: The LEGO Group's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Aastvej 1, Billund, 7190, DK (Headquarters); 555 Taylor Road, Enfield, CT 06082, US; 33 Bath Road, Slough, Berks SL1 3UF, GB; Debreceni U. 342, Nyíregyháza, 4400, HU; 6020 E 82nd St, Indianapolis, IN 46250, US; 8 New Fetter Lane, London, England EC4A 1, GB; 55 W County Center Dr, Des Peres, MO 63131, US
Geographic Context:
- Shanghai is a bustling, multicultural city with a vibrant arts and design scene
- The city offers numerous opportunities for professional growth and networking within the creative industry
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with an average of 3 days per week in the office (Hybrid work policy)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the Creative Director
Key Assessment Areas:
- Portfolio review and creative problem-solving exercises
- Cultural fit and alignment with LEGO Group values
- Communication and negotiation skills
- Technical craftsmanship and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative expertise and versatility
- Research the LEGO Group and their values to demonstrate your cultural fit
- Follow up after the interview to express your enthusiasm for the role and the company
ATS Keywords: Creative Conceptualization, Cultural Sensitivity, Ethical Storytelling, User-Centered Design, Digital Marketing, E-Commerce Strategies, Content Creation, Branding, Art Direction, Technical Craftsmanship, Project Management, Stakeholder Collaboration, Coaching, Negotiation, Fast-Paced Environment, Team Leadership
ASSUMPTION: The interview process may include creative challenges or case studies to assess the candidate's problem-solving skills and creative thinking.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- LEGO Group-specific tools and platforms
ASSUMPTION: Familiarity with industry-standard creative software and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Caring
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a creative, collaborative environment that values imagination and innovation?
- Are you committed to delivering high-quality work that meets the needs of diverse audiences?
- Can you effectively manage multiple projects and stakeholders in a fast-paced environment?
ASSUMPTION: Candidates who align with the LEGO Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to a hybrid work arrangement and balancing remote and in-office work
- Navigating a large, multinational organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other creative roles, this position requires a strong focus on cultural sensitivity and ethical storytelling to ensure content is relevant and respectful to diverse audiences
- This role offers the opportunity to work on global campaigns and collaborate with international teams, providing unique exposure to different markets and consumer behaviors
- Career progression in the LEGO Group may involve moving to different regions or taking on global responsibilities
ASSUMPTION: This role offers unique opportunities for creative growth and international exposure within the toy industry.
📝 Sample Projects
- Developing a regional campaign for a new LEGO product launch, tailored to the unique cultural and consumer preferences of the Chinese market
- Creating a series of social media content that showcases the LEGO Group's commitment to sustainability and social responsibility
- Designing and producing a LEGO-themed event or activation that engages and captivates customers of all ages
ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative team structure and how this role fits within it?
- How does the LEGO Group support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 90 days?
- How does the LEGO Group approach diversity, equity, and inclusion in its creative content and marketing efforts?
- What opportunities are there for collaboration with other regional hubs or global teams?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative expertise and versatility
- Research the LEGO Group and their values to demonstrate your cultural fit
- Follow up after the interview to express your enthusiasm for the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
