📌 Core Information
🔹 Job Title: Associate Creative Director, In-Product Marketing
🔹 Company: Pinterest
🔹 Location: San Francisco, CA, US (Remote also considered)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (1x per quarter in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to create inspiring in-product marketing initiatives
- Collaborating with cross-functional partners to deliver impactful creative work
- Maintaining brand consistency across in-product marketing
- Leveraging data and creative insights to optimize strategy and messaging
- Partnering with campaign creative teams to bridge in-product and off-platform initiatives
ASSUMPTION: This role requires a balance of leadership and hands-on creative work, with a focus on driving user engagement and brand awareness through in-product marketing.
📋 Key Responsibilities
✅ Lead a talented team to create beautifully crafted and inspired solutions that thrive within the Pinterest product experience
✅ Be a close strategic creative partner to cross-functional partners to deliver outstanding creative work for global audiences
✅ Compellingly represent the thinking behind your team’s work and engage in related strategic discussion + decision-making with key stakeholders, creative directors and team members
✅ Maintain and manage consistency of our brand design and brand voice across in-product marketing
✅ Leverage data and creative insights to optimize + determine ways to improve strategy, messaging and overall creative solutions
✅ Craft compelling stories, using key insights to “sell” concepts and make our message as powerful and influential as possible
✅ Partner with campaign creative teams to bridge in-product and global off-platform initiatives
✅ Oversee team resourcing and work closely with producer partners to manage project timelines
✅ Create an inclusive environment where people can do their best work possible
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, with a focus on driving user engagement and brand awareness through in-product marketing.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field such as Visual Communications, Design, Advertising, or equivalent experience
Experience: 8+ years of experience as a design leader— with an emphasis in product marketing creative preferred
Required Skills:
- Expertise in Figma and Adobe Creative Suite
- Strong communication skills, both written and verbal
- Ability to think strategically and analytically
- Proven leadership and management skills
- Experience designing for Product UI and driving product feature adoption and education
Preferred Skills:
- Experience working with writing partners to develop concepts through execution
- Ability to work quickly and efficiently in a fast-paced environment
- Expertise in craft, composition, typography, art direction, and color
ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience will also be considered. Proficiency in Figma and Adobe Creative Suite is essential for this role.
💰 Compensation & Benefits
Salary Range: $118,543 - $244,059 USD per year (based on Pinterest's provided range)
Benefits:
Working Hours: Full-time, with an estimated in-office frequency of 1x per quarter
ASSUMPTION: The salary range provided by Pinterest is an estimate and may vary based on factors such as location, relevant prior experience, or particular skills and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on visual inspiration and discovery
Company Size: 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with established processes and teams
Founded: 2010, with a mission to bring everyone the inspiration to create a life they love
Company Description:
- Pinterest is a visual discovery engine that allows users to search, save, and shop for ideas
- The company focuses on inspiring users and connecting them with relevant content
- Pinterest has a strong brand and is known for its unique platform and user experience
Company Specialties:
- Visual discovery engine
- Social media and content sharing
- E-commerce and shopping platform
Company Website: Pinterest
ASSUMPTION: Pinterest is a well-established company with a strong brand and a clear mission. Applicants can expect a structured and professional work environment.
📊 Role Analysis
Career Level: Mid to Senior-level creative leadership role
Reporting Structure: This role will likely report to the Head of Creative or a similar leadership position within the marketing or creative department
Work Arrangement: Hybrid, with an estimated in-office frequency of 1x per quarter
Growth Opportunities:
- Potential to grow into a more senior leadership role within the creative or marketing department
- Opportunity to work on high-impact projects and campaigns
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the creative or marketing department.
🌍 Location & Work Environment
Office Type: Pinterest's headquarters is located in San Francisco, CA, with remote work options available
Office Location(s): 651 Brannan St, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture
- The city offers a mix of urban and outdoor activities, with a mild Mediterranean climate
- Pinterest's headquarters is located in the South of Market (SoMa) neighborhood, which is known for its tech companies, restaurants, and nightlife
Work Schedule: Full-time, with flexible hours and an estimated in-office frequency of 1x per quarter
ASSUMPTION: Applicants can expect a flexible work environment with a mix of remote and in-office work, depending on the team's needs and the employee's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- Creative challenge or portfolio review
- On-site or virtual interview with the hiring manager and team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Communication and presentation skills
- Leadership and management skills
- Cultural fit and alignment with Pinterest's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and leadership accomplishments
- Research Pinterest's brand and values to demonstrate your understanding of the company and its mission
- Practice common interview questions and be prepared to discuss your creative process and decision-making
ATS Keywords: In-Product Marketing, Creative Director, Branding, Campaigns, Product UI, Data-Driven, Storytelling, Team Leadership
ASSUMPTION: Applicants can expect a structured interview process that focuses on assessing their creative skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- Project management tools (e.g., Asana, Jira, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Applicants should be proficient in Figma and Adobe Creative Suite, with experience in project management and data analysis tools being a plus.
👔 Cultural Fit Considerations
Company Values:
- Inspire & be inspired
- Bring it
- Prioritize Pinners
- Be a force for good
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you align with Pinterest's mission to bring everyone the inspiration to create a life they love?
- How do you approach working collaboratively with cross-functional teams to deliver impactful creative work?
- How do you balance leadership and hands-on creative work to drive user engagement and brand awareness?
ASSUMPTION: Applicants should be able to demonstrate their alignment with Pinterest's values and work style, with a focus on collaboration, data-driven decision-making, and continuous learning.
⚠️ Potential Challenges
- Managing a team remotely and balancing the needs of in-office and remote team members
- Balancing the demands of multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of the tech industry and Pinterest's evolving product and brand
- Navigating a large company structure and building relationships with key stakeholders
ASSUMPTION: Applicants should be prepared to face challenges related to remote team management, stakeholder communication, and navigating a large company structure.
📈 Similar Roles Comparison
- This role is unique in its focus on in-product marketing and driving user engagement through creative campaigns
- Compared to other creative director roles, this position requires a stronger emphasis on data analysis and user-centered design
- Career progression in this role could lead to more senior leadership positions within the creative or marketing department
ASSUMPTION: Applicants should understand the unique aspects of this role and be prepared to highlight their relevant experience and skills in their application and interviews.
📝 Sample Projects
- Developing and executing a global campaign to launch a new Pinterest feature, with a focus on user education and engagement
- Creating a comprehensive brand style guide for in-product marketing, ensuring consistency across all user touchpoints
- Partnering with product and engineering teams to design and launch a new product UI, with a focus on driving user adoption and education
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached each challenge.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader creative and marketing strategy for Pinterest?
- What are the key priorities for this role in the first 90 days?
- How does the creative team collaborate with other departments, such as product and engineering?
- What opportunities are there for growth and development within this role and the creative department?
- How does Pinterest support work-life balance for its employees?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, while also gathering information to make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and leadership accomplishments
- Research Pinterest's brand and values to demonstrate your understanding of the company and its mission
- Practice common interview questions and be prepared to discuss your creative process and decision-making
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
